This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2021, or 2022 and beyond.
Included here are all new perfumes posted through 24 February 2021. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
Aerin Mediterranean Honeysuckle in Bloom
Aerin Ambrette de Noir :: Fleur de Peony
Aftelier Violet Ambrosia
A Lab On Fire A Blvd. Called Sunset & Freckled and Beautiful
Amouage Overture Woman :: Interlude 53
Amouage Ashore, Crimson Rocks, Enclave and Meander
Anatole Lebreton Fleur Cachée
ånd fragrance Båre, Beån, Frånk, Måd and Sånd
Andrea Maack Lightsource
Anna Sui Fantasia Forever :: Sky
Anthony Hopkins AH
April Aromatics Lotus Rising
Ariana Grande R.E.M.
Atelier Cologne Lemon Island
Avon LYRD Rose du Soleil
Avon LYRD Sparkling Neroli, Artisan Cherry Vetiver & Artisan Santal Musk
Avon LYRD Bouquet De Freesia :: Charmed
Avon Ginza Stefany In My Arms & Wish You Were Here
Avon XXI, Gilded and Techtopian
Bath & Body Works You're The One
Bath & Body Works Dahlia :: Golden Sunflower
Bond no. 9 Off-Broadway
Bond no. 9 Dubai Blue Diamond :: My New York
Boucheron Serpent Bohème
Britney Spears Festive Fantasy
Bvlgari Allegra collection
By Kilian Roses on Ice & Angels' Share
Byredo + Travis Scott Space Rage
Byredo Mixed Emotions :: Tobacco Mandarin
By Rosie Jane Dylan
Cacharel Yes I Am Glorious
Calvin Klein Eternity Eau Fresh& Eternity Cologne
Carolina Herrera Very Good Girl :: Iris Empire
Caron Aimez-Moi Comme Je Suis
Cartier L'Heure Osée; Oud and Pink; and Pure Rose
Chanel Le Lion de Chanel
Chloé Vanilla Planifolia, Papyrus & Tuberosa 1974 :: Chloé Rose Tangerine
Christian Dior J'Adore Infinissime
Christian Louboutin LoubiWorld
Clinique Baby Bouquet, Cookies & Kisses and Indigo Mist
Clive Christian Crab Apple Blossom
Comme des Garçons Stüssy Laguna Beach :: Rouge
David Beckham Bold Instinct
Dawn Spencer Hurwitz Sweet Pine Tar, Tea and Charcoal, Gum Tree Cabin, Ritual, L’Or{ris} and Balls…Said the Queen
Dawn Spencer Hurwitz Le Serval; Adrenaline and Scorched Earth; Couverture d’Hiver
Dawn Spencer Hurwitz La Casa Azul, Flores Bonitas y Corazones Rotos and Viva la Frida
Demeter Wintergreen :: Pumpkin Spice Latte
Demeter Puppy's Breath
Diptyque Orphéon :: Othoniel Rosa
Dolce & Gabbana The One Luminous Night :: Dolce Rose
Eau d'Italie Jasmine Leather
Elie Tahari Night
Eris Parfums Green Spell
Escada Summer Festival :: Candy Love
Estée Lauder Beautiful Magnolia :: Beautiful Absolu
Etat Libre d’Orange Exit the King
Floral Street Arizona Bloom
Fragonard Fleur de la Passion
Frapin Bois Blanc
Gallivant Bukhara
Giorgio Armani Privé Sable Nuit :: Privé Ikat Bleu & Ikat Rouge
Giorgio Armani Stronger With You Absolutely
Givenchy Gentleman Eau De Toilette Intense :: L'Interdit Millésime Edition :: L'Interdit Intense
Gucci Guilty Love Edition MMXXI :: Bloom Profumo di Fiori
Guerlain Mon Guerlain Sparkling Bouquet
Guerlain Fol Arôme :: Shalimar Philtre de Parfum
Guerlain La Petite Robe Noire Nectar :: Iris Torréfié
Hermès H24
Hugo Boss The Scent Pure Accord
Imaginary Authors Decisions, Decisions
Imaginary Authors Salt & Straw A Whiff of Waffle Cone
Issey Miyake Nectar d’Issey Première Fleur
Jean Paul Gaultier La Belle Le Parfum :: Le Male Le Parfum
Jennifer Aniston Solstice Bloom
Jessica Simpson Fiend
Jimmy Choo I Want Choo
John Varvatos XX Artisan :: XX
Jo Malone Scarlet Poppy :: Midnight Musk & Amber
Jovoy Paris 21 Conduit St
Juicy Couture Oui Splash :: Viva La Juicy Le Bubbly
Juliette Has A Gun Musc Invisible
Karl Lagerfeld New York, Mercer Street & Paris, 21 Rue Saint-Guillaume
Kate Spade Kate Spade New York
Kenneth Cole Mankind Unlimited
Kerosene Sweetly Known
Laboratorio Olfattivo Mandarino
Lalique Glorious Indigo, Imperial Green & Woody Gold
Lancôme Rose Peonia & Jasmine d'Eau
Lancôme La Vie Est Belle Soleil Cristal
Lancôme La Nuit Trésor Dentelle De Roses :: Idôle L'Intense
Lanvin Éclat d'Arpège Sheer
L’Artisan Parfumeur Passage d’Enfer Extrême
Laura Biagiotti Forever Touche d’Argent
Le Labo Citron 28
Les Parfums de Rosine Rose Griotte
Liquides Imaginaires Liquide, Buveur de Vent, Fleur de Sable & Tapis Volant
L'Occitane Osmanthus
L'Occitane Ambre Amande, Musc Rose & Oud Praline
L'Occitane Bois Flotté, Karité Corsé & Olivier Ondé
L'Occitane Fleurs de Cerisier Infusion Fruitée
L'Occitane Verveine Mandarine :: Rose Calisson
Loewe 7 Cobalt
Lolita Lempicka Mon Petit
Louis Vuitton Étoile Filante :: Météore
Madonna IIUVO + Madonna Madame X
Maison Francis Kurkdjian L’Homme À la Rose
Maison Margiela Matcha Meditation
Marc Jacobs Daisy Eau So Intense :: Daisy Spring
Mark Buxton Perfumes I Want, To Break, Free & Why Not A Cologne
Masque Milano Madeleine & Ray-Flection
Memo Paris Argentina :: Sintra & Odéon
Michael Kors Gorgeous!
Michael Kors Wonderlust Eau de Voyage :: Mystique Shimmer
Miller et Bertaux Pimiento+++
Miller Harris Velvet Cherry & Black Datura
Mizensir Golden Oud
Molton Brown Lily & Magnolia Blossom :: Juniper Jazz
Narciso Rodriguez Musc Noir for Her :: Patchouli Musc
Nasomatto Fantomas
Nina Ricci Nina Rose Garden
Oriza L. Legrand Scotch Lavender
Ormonde Jayne Indus, Xandria & Xi’an
Paco Rabanne Invictus Victory & Olympea Blossom
Parfums de Marly Delina La Rosée :: Greenley
Penhaligon's Brilliantly British :: The Inimitable William Penhaligon
Philosophy Amazing Grace Jasmine
Pierre Guillaume Alphaora :: Animal Mondain
Powell's Books Powell's
Ralph Lauren Pink Pony Romance
Richard E Grant Jack Richmond
Robert Piguet Bandit Suprême
Roberto Cavalli Paradise Found for Men :: Paradise Found for Women
Roger & Gallet Magnolia Chérie
Salvatore Ferragamo Ferragamo Intense Leather
Salvatore Ferragamo Amo Per Lei :: Cupola
Sarah Jessica Parker Lovely You
Serge Lutens La Dompteuse Encagée :: Tarab
Serge Lutens Périlleusement Vôtre :: Fils de Joie
Shiseido Ginza
Sisley Izia La Nuit
Smell Bent Scaredy Cat and The Fall
Smell Bent Elf-fulfilling Prophecy & A Scent Called Home
Smell Bent Luna
Starck Paris Peau d’Amour
The Body Shop Scents of Life
The Ginza The Ginza
Tiffany & Co Wild Iris
Tocca Belle
Tom Ford Tubéreuse Nue :: Bitter Peach
Valentino Born in Roma Yellow Dream :: Voce Viva
Versace Versace Pour Femme Dylan Turquoise
Victoria's Secret Bombshell Gold
Victoria's Secret Very Sexy Orchid :: Bombshell Passion
Vilhelm Parfumerie Chicago High
Vince Camuto Illuminare Intensa
Voyages Imaginaires Azahar, La Couleur de la Nuit, L'Echappée Sauvage, Le Grand Jeu and Tea & Rock'n'Roll
Yves Rocher Voile d'Ocre :: Mon Rouge
Yves Saint Laurent Y Le Parfum :: Libre Intense
Zadig & Voltaire This is Me! :: This is Us!
Upcoming fragrance launches 2021:
Dolly Parton Scent from Above (July)
Moschino Toy 2 Bubblegum (?)
Rochas Girl Rochas (March)
Yves Rocher My Kiwi Kiss (Spring)
2022 or Unknown launch date:
Celine Rimbaud & Bois Dormant (?)