This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2021, or 2022 and beyond.
Included here are all new perfumes posted through 8 January 2021. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
Acqua di Parma Colonia Futura
Aerin Ambrette de Noir :: Fleur de Peony
Aftelier Violet Ambrosia
A Lab On Fire A Blvd. Called Sunset & Freckled and Beautiful
Amouage Overture Woman :: Interlude 53
Amouage Ashore, Crimson Rocks, Enclave and Meander
Anatole Lebreton Fleur Cachée
ånd fragrance Båre, Beån, Frånk, Måd and Sånd
Andrea Maack Lightsource
Anna Sui Fantasia Forever :: Sky
Annick Goutal Le Temps des Rêves
Anthony Hopkins AH
April Aromatics Lotus Rising
Ariana Grande R.E.M.
Atelier Cologne Lemon Island :: Love Osmanthus
Avon LYRD Sparkling Neroli, Artisan Cherry Vetiver & Artisan Santal Musk
Avon LYRD Bouquet De Freesia :: Charmed
Avon XXI, Gilded and Techtopian
Bath & Body Works You're The One
Bath & Body Works Dahlia :: Golden Sunflower
Bond no. 9 Dubai Blue Diamond :: My New York
Boucheron Serpent Bohème
Britney Spears Festive Fantasy
Bvlgari Bvlgari Man Glacial Essence
By Kilian Roses on Ice & Angels' Share
Byredo + Travis Scott Space Rage
Byredo Tobacco Mandarin
By Rosie Jane Dylan
Calvin Klein Eternity Eau Fresh& Eternity Cologne
Carner Barcelona Danzatoria
Carolina Herrera Iris Empire
Caron Aimez-Moi Comme Je Suis
Caudalie Soleil des Vignes
Cerruti 1881 Silver
Chanel Coco Mademoiselle L’Eau Privée :: Le Lion de Chanel
Chopard Black Incense Malaki
Chloé Vanilla Planifolia, Papyrus & Tuberosa 1974 :: Chloé Rose Tangerine
Christian Dior J'Adore Infinissime
Christian Louboutin LoubiWorld
Clinique Baby Bouquet, Cookies & Kisses and Indigo Mist
Clive Christian Crab Apple Blossom
Comme des Garçons Rouge
David Beckham Bold Instinct
Dawn Spencer Hurwitz Sweet Pine Tar, Tea and Charcoal, Gum Tree Cabin, Ritual, L’Or{ris} and Balls…Said the Queen
Dawn Spencer Hurwitz Le Serval; Adrenaline and Scorched Earth; Couverture d’Hiver
Dawn Spencer Hurwitz La Casa Azul, Flores Bonitas y Corazones Rotos and Viva la Frida
Demeter Pumpkin Spice Latte
Demeter Puppy's Breath
Diptyque Othoniel Rosa
Eau d'Italie Jasmine Leather
Elie Tahari Night
Eris Parfums Green Spell
Escada Candy Love
Estée Lauder Beautiful Absolu
Etat Libre d’Orange Exit the King :: Soul Of My Soul
Floral Street Arizona Bloom
Fragonard Fleur de la Passion
Fragonard Belle de Grasse & Beau de Provence
Gallivant Bukhara
Giorgio Armani Privé Ikat Bleu & Ikat Rouge
Giorgio Armani My Way
Givenchy L'Interdit Intense
Gucci Guilty Love Edition MMXXI :: Bloom Profumo di Fiori
Guerlain Fol Arôme :: Shalimar Philtre de Parfum
Guerlain La Petite Robe Noire Nectar :: Iris Torréfié
Houbigant La Belle Saison
Hugo Boss The Scent Pure Accord
Imaginary Authors Decisions, Decisions
Imaginary Authors Salt & Straw A Whiff of Waffle Cone
Issey Miyake Nectar d’Issey Première Fleur
Jean Paul Gaultier Le Male Le Parfum
Jennifer Aniston Solstice Bloom
Jessica Simpson Fiend
Jimmy Choo I Want Choo
John Varvatos XX Artisan :: XX
Jo Malone Fig & Lotus Flower and Cypress & Grapevine
Jo Malone Scarlet Poppy :: Midnight Musk & Amber
Jovoy Paris 21 Conduit St
Juicy Couture Viva La Juicy Le Bubbly
Juliette Has A Gun Musc Invisible
Karl Lagerfeld New York, Mercer Street & Paris, 21 Rue Saint-Guillaume
Kate Spade Kate Spade New York
Kenneth Cole Mankind Unlimited
Kerosene Sweetly Known
Laboratorio Olfattivo Mandarino
Lacoste Match Point
Lalique Glorious Indigo, Imperial Green & Woody Gold
Lancôme Idôle L'Intense
Lanvin Éclat d'Arpège Sheer
L’Artisan Parfumeur Passage d’Enfer Extrême
Laura Biagiotti Forever Touche d’Argent
Le Labo Citron 28
Liquides Imaginaires Liquide, Buveur de Vent, Fleur de Sable & Tapis Volant
L'Occitane Ambre Amande, Musc Rose & Oud Praline
L'Occitane Verveine Mandarine :: Rose Calisson
Lolita Lempicka Mon Petit
Louis Vuitton Météore
Madonna IIUVO + Madonna Madame X
Maison Francis Kurkdjian L’Homme À la Rose
Marc Jacobs Daisy Spring :: Perfect
Mark Buxton Perfumes I Want, To Break, Free & Why Not A Cologne
Masque Milano Petra & Dolceacqua
Memo Paris Argentina :: Sintra & Odéon
Michael Kors Gorgeous!
Michael Kors Wonderlust Eau de Voyage :: Mystique Shimmer
Miller et Bertaux Pimiento+++
Miller Harris Velvet Cherry & Black Datura
Mizensir Golden Oud
Molton Brown Juniper Jazz
Narciso Rodriguez Patchouli Musc
Nasomatto Fantomas
Oriza L. Legrand Scotch Lavender
Ormonde Jayne Indus, Xandria & Xi’an
Parfums de Marly Greenley
Parle Moi de Parfum Haute Provence
Penhaligon's Brilliantly British :: Halfeti Cedar
Penhaligon’s The Inimitable William Penhaligon
Philosophy Amazing Grace Jasmine
Pierre Guillaume Animal Mondain
Powell's Books Powell's
Ralph Lauren Pink Pony Romance
Régime des Fleurs Nuits d’Éden
Reminiscence Rem Coco, Mandarine Fraîche & Vanille Santal
Richard E Grant Jack Richmond
Robert Piguet Bandit Suprême
Roberto Cavalli Paradise Found for Men :: Paradise Found for Women
Rochas Mademoiselle Rochas In Black
Roger & Gallet Magnolia Chérie
Salvatore Ferragamo Amo Per Lei :: Cupola
Santa Maria Novella Rosa Novella
Sarah Jessica Parker Lovely You
Serge Lutens Tarab
Serge Lutens Périlleusement Vôtre :: Fils de Joie
Smell Bent Scaredy Cat and The Fall
Smell Bent Elf-fulfilling Prophecy & A Scent Called Home
Smell Bent Luna
Starck Paris Peau d’Amour
The Body Shop Scents of Life
Tom Ford Bitter Peach
Valentino Born in Roma Yellow Dream :: Voce Viva
Van Cleef & Arpels Oud Blanc
Versace Versace Pour Femme Dylan Turquoise
Victoria's Secret Bombshell Gold
Victoria's Secret Very Sexy Orchid :: Bombshell Passion
Vilhelm Parfumerie Chicago High
Vince Camuto Brilliante :: Terra Extreme
Voyages Imaginaires Azahar, La Couleur de la Nuit, L'Echappée Sauvage, Le Grand Jeu and Tea & Rock'n'Roll
Yves Rocher Mon Rouge
Yves Saint Laurent Libre Intense
Upcoming fragrance launches 2021:
Cartier L'Heure Osée; Oud and Pink; and Pure Rose (February)
Guerlain Mon Guerlain Sparkling Bouquet (February)
Louis Vuitton Étoile Filante (January)
Paco Rabanne Invictus Victory & Olympea Blossom (?)
Sisley Izia La Nuit (?)
Zadig & Voltaire This is Us! (?)
Zoologist Snowy Owl (?)
2022 or Unknown launch date:
Celine Rimbaud & Bois Dormant (?)