This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2021, or 2022 and beyond.
Included here are all new perfumes posted through 6 April 2021. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
Acqua di Parma Bergamotto di Calabria La Spugnatura
Aerin Rose de Grasse Pour Filles
Aerin Mediterranean Honeysuckle in Bloom :: Ambrette de Noir
Aftelier Violet Ambrosia
A Lab On Fire A Blvd. Called Sunset & Freckled and Beautiful
Amouage Boundless & Material :: Interlude 53
Amouage Ashore, Crimson Rocks, Enclave and Meander
Anatole Lebreton Fleur Cachée
ånd fragrance Båre, Beån, Frånk, Måd and Sånd
Andrea Maack Lightsource
Anna Sui Fantasia Forever
Anthony Hopkins AH
April Aromatics Lotus Rising
Atelier Cologne Lemon Island
Avon LYRD Rose du Soleil
Avon LYRD Sparkling Neroli, Artisan Cherry Vetiver & Artisan Santal Musk
Avon LYRD Bouquet De Freesia :: Charmed
Avon Ginza Stefany In My Arms & Wish You Were Here
Avon XXI, Gilded and Techtopian
Bath & Body Works Hibiscus Paradise :: You're The One
Bath & Body Works Dahlia
Bond no. 9 Off-Broadway
Bond no. 9 Dubai Blue Diamond :: My New York
Boucheron Serpent Bohème
Britney Spears Festive Fantasy
Bvlgari Allegra collection
By Kilian Roses on Ice & Angels' Share
Byredo + Travis Scott Space Rage
Byredo Mixed Emotions :: Tobacco Mandarin
By Rosie Jane Dylan
Cacharel Yes I Am Glorious
Calvin Klein CK One Summer 2021
Calvin Klein Eternity Eau Fresh& Eternity Cologne
Carner Barcelona Rock Star
Carolina Herrera 212 Men Heroes :: Very Good Girl
Caron Aimez-Moi Comme Je Suis
Cartier L'Heure Osée; Oud and Pink; and Pure Rose
Chloé Vanilla Planifolia, Papyrus & Tuberosa 1974
Christian Dior J'Adore Infinissime
Christian Louboutin LoubiWorld
Clinique Baby Bouquet, Cookies & Kisses and Indigo Mist
Clive Christian Crab Apple Blossom
Comme des Garçons Stüssy Laguna Beach :: Rouge
David Beckham Bold Instinct
Dawn Spencer Hurwitz Sweet Pine Tar, Tea and Charcoal, Gum Tree Cabin, Ritual, L’Or{ris} and Balls…Said the Queen
Dawn Spencer Hurwitz Le Serval; Adrenaline and Scorched Earth; Couverture d’Hiver
Dawn Spencer Hurwitz La Casa Azul, Flores Bonitas y Corazones Rotos and Viva la Frida
Demeter Wintergreen :: Pumpkin Spice Latte
Diptyque Orphéon
Dolce & Gabbana Velvet Black Patchouli
Dolce & Gabbana The One Luminous Night :: Dolce Rose
Donna Karan DKNY Be Delicious Coconuts About Summer
DS & Durga St. Vetyver
DSquared2 2 Wood
Eau d'Italie Jasmine Leather
Elie Tahari Night
Elizabeth Arden Sunflowers Sunrise
Elizabeth Arden White Tea Ginger Lily :: Green Tea Sakura Blossom
Elizabeth Taylor White Diamonds Legacy
Eris Parfums Green Spell
Escada Summer Festival :: Candy Love
Escentric Molecules Molecule 01 + Patchouli, Molecule 01 + Iris and Molecule 01 + Mandarin
Estée Lauder Beautiful Magnolia :: Beautiful Absolu
Etat Libre d’Orange Exit the King
Fragonard Fleur de la Passion
Frapin Bois Blanc
Gallivant Bukhara
Giorgio Armani Privé Sable Nuit :: Privé Ikat Bleu & Ikat Rouge
Giorgio Armani Cyprès Pantelleria :: Stronger With You Absolutely
Givenchy Gentleman Eau De Toilette Intense :: L'Interdit Millésime Edition
Grandiflora Saskia
Gucci Guilty Love Edition MMXXI
Guerlain Mon Guerlain Sparkling Bouquet :: Fol Arôme
Guerlain Nettare Di Sole & Flora Salvaggia
Guerlain La Petite Robe Noire Nectar
Hermès H24
Hugo Boss The Scent Pure Accord
Imaginary Authors Decisions, Decisions
Imaginary Authors Salt & Straw A Whiff of Waffle Cone
Issey Miyake A Drop d'Issey
Jardins D’Écrivains L'Eau de Blixen
Jean Paul Gaultier La Belle Le Parfum
Jennifer Aniston Solstice Bloom
Jessica Simpson Fiend
Jimmy Choo I Want Choo
John Varvatos XX Artisan :: XX
Jo Loves Cobalt Patchouli & Cedar
Jo Malone Yellow Hibiscus & Red Hibiscus
Jo Malone Scarlet Poppy :: Midnight Musk & Amber
Jovoy Paris 21 Conduit St
Juicy Couture Oui Splash :: Viva La Juicy Le Bubbly
Juliette Has A Gun Pear Inc.
Karl Lagerfeld New York, Mercer Street & Paris, 21 Rue Saint-Guillaume
Kate Spade Kate Spade New York
Kenneth Cole Mankind Unlimited
Kerosene Sweetly Known
Laboratorio Olfattivo Vanagloria
Lalique Glorious Indigo, Imperial Green & Woody Gold
Lancôme Rose Peonia & Jasmine d'Eau
Lancôme La Vie Est Belle Soleil Cristal
Lancôme La Nuit Trésor Dentelle De Roses
Lanvin Éclat d'Arpège Sheer
L’Artisan Parfumeur Passage d’Enfer Extrême
Les Parfums de Rosine Rose Griotte
Liquides Imaginaires Bête Humaine
Liquides Imaginaires Liquide, Buveur de Vent, Fleur de Sable & Tapis Volant
L'Occitane Osmanthus
L'Occitane Ambre Amande, Musc Rose & Oud Praline
L'Occitane Bois Flotté, Karité Corsé & Olivier Ondé
L'Occitane Fleurs de Cerisier Infusion Fruitée
L'Occitane Verveine Mandarine :: Rose Calisson
Loewe 7 Cobalt
Lolita Lempicka Mon Petit
Louis Vuitton Pur Oud :: Étoile Filante
Lubin Anna & Eva
Madonna IIUVO + Madonna Madame X
Maison Margiela Matcha Meditation
Malin + Goetz Strawberry
Marc Jacobs Daisy Eau So Intense :: Daisy Spring
Mark Buxton Perfumes I Want, To Break, Free & Why Not A Cologne
Masque Milano Madeleine & Ray-Flection
Memo Paris Sicilian Leather
Memo Paris Argentina :: Sintra & Odéon
Michael Kors Gorgeous!
Michael Kors Wonderlust Eau de Voyage
Miller et Bertaux Pimiento+++
Miller Harris Velvet Cherry & Black Datura
Mizensir Golden Oud
Molton Brown Lily & Magnolia Blossom :: Juniper Jazz
Moschino Toy 2 Bubblegum
Mugler Angel Iced Star
Narciso Rodriguez Musc Noir for Her :: Patchouli Musc
Nasomatto Fantomas
Nina Ricci Nina Rose Garden
Oriza L. Legrand Scotch Lavender
Ormonde Jayne Indus, Xandria & Xi’an
Oscar de la Renta Alibi
Paco Rabanne Lady Million Fabulous
Paco Rabanne Invictus Victory & Olympea Blossom
Parfums de Marly Delina La Rosée :: Greenley
Penhaligon's Brilliantly British :: The Inimitable William Penhaligon
Philosophy Pure Grace Tropical Summer :: Amazing Grace Jasmine
Pierre Guillaume Alphaora :: Animal Mondain
Powell's Books Powell's
Providence Perfume Co Irisqué
Ralph Lauren Pink Pony Romance
Roberto Cavalli Paradise Found for Men :: Paradise Found for Women
Rochas Girl Rochas
Roger & Gallet Magnolia Chérie
Salvatore Ferragamo Ferragamo Intense Leather
Salvatore Ferragamo Amo Per Lei :: Cupola
Sarah Jessica Parker Lovely You
Serge Lutens La Dompteuse Encagée :: Tarab
Shiseido Ginza
Sisley Izia La Nuit
Smell Bent Scaredy Cat and The Fall
Smell Bent Elf-fulfilling Prophecy & A Scent Called Home
Smell Bent Luna
Starck Paris Peau d’Amour
The 7 Virtues Santal Vanille
The Body Shop Scents of Life
The Ginza The Ginza
Tiffany & Co Wild Iris
Tocca Belle
Tom Ford Soleil Brûlant
Tom Ford Eau de Jasmin Rouge & Eau De Vert Bohème
Tom Ford Tubéreuse Nue :: Bitter Peach
Une Nuit Nomade Sun Bleached
Valentino Born in Roma Yellow Dream
Van Cleef & Arpels Orchid Leather
Versace Versace Pour Femme Dylan Turquoise
Victoria's Secret Bombshell Beach :: Bombshell Gold
Victoria's Secret Very Sexy Orchid
Viktor & Rolf Spicebomb Infrared
Vince Camuto Illuminare Intensa
Voyages Imaginaires Azahar, La Couleur de la Nuit, L'Echappée Sauvage, Le Grand Jeu and Tea & Rock'n'Roll
Yves Rocher My Kiwi Kiss :: Voile d'Ocre
Yves Saint Laurent Y Le Parfum
Zadig & Voltaire This is Me! :: This is Us!
Upcoming fragrance launches 2021:
Boucheron Cuir de Venise (?)
Boucheron Quatre En Bleu (?)
Coach Dreams Sunset (Spring)
Dolly Parton Scent from Above (July)
Louis Vuitton On the Beach (April)
Nina Ricci L'Air du Temps à Paris chez Antoinette Poisson (May)
2022 or Unknown launch date:
Celine Rimbaud & Bois Dormant (?)