This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2026, or 2027 and beyond.
Included here are all new perfumes posted through 18 July 2026. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
4711 Remix St Tropez
Acqua di Parma Buongiorno Al Bacio, Buongiorno Amore Mio, Buongiorno Buonanotte, Buongiorno Dolce Far Niente & Buongiorno Gioco del Destino
Aerin Mediterranean Honeysuckle Soleil
Akro Heat
Amouage Oud Zuhal :: Love Hibiscus
Amouage Suede Ibri & Tonka Misfah
Anatole Lebreton Tabaquero
Andrea Maack Indigo
Aramis Intuition Intense
Ariana Grande Cloud Aurora
Atelier Cologne Pivoine Nue
Atkinsons Mystic Moonlight :: Spice Of London
Balmain Rose de Soie :: Destin de Balmain
BeauFort London Fathom V Director's Cut
Bond no. 9 My Oud & Super Oud
Bond no. 9 Tuxedo Park
Bottega Veneta Always Now, Balliamo, Bare Morning, Crepuscolo, Moment After, Montebello, Night Sounds, Ricordami, Slow Rise & Velvet Steps
Burberry Goddess Amber Vanilla
Bvlgari Allegra Biaciami Ancora
Byredo Late Lunch :: Sister Dreamer
Byredo Oboro
Cacharel Yes I Am Gold :: Ella Ella Flora Azura
Calvin Klein Euphoria Elixir Bold, Euphoria Elixir Magnetic & Euphoria Elixir Solar
Calvin Klein CK One Night Essence
Carner Barcelona Isla Bohemia
Carolina Herrera Stallion Leather Sirocco
Carolina Herrera CH Swing & CH Men Swing
Carolina Herrera Peccato Nobile
Carthusia Intenso di Sandalo
Chloé Nomade Jardin d'Égypte
Chopard Tobacco Malaki
Christian Dior J'Adore Intense :: Dior Paradise
Christian Louboutin Lys Fétiche :: Oud Fétiche
Coach Cherry :: Pure Platinum
Comme des Garçons Dia x Meg Webster
Comme des Garçons To Vetiver
Creed Wild Vetiver
Diesel Only Desire
Dolce & Gabbana Velvet Crystal Smoke
Dolce & Gabbana Your Devotion :: Dolce Magnolia
Donna Karan DKNY Be Delicious Latte Matcha, Pistachio & Vanilla
Donna Karan Cashmere & Rose Absolu
DS & Durga Rose Pacific :: Debaser in Bloom
Elie Saab L'Homme Intense
Ellis Brooklyn Vanilla Rice :: Isla Sirena
Eris Parfums Mother's Milk
Ermenegildo Zegna A Trivero, Il Calamaio, Il Lanificio, Il Sottobosco, La Panoramica & Saga del Piemonte
Escentric Molecules Molecule 01 + Champaca
Escentric Molecules Molecule 01 + Clary Sage :: Cologne One
Estée Lauder + Diane von Furstenberg InCharge Essence d’Eau
Etat Libre d’Orange Nihilismus :: Let's Pretend
Fendi Sogni d'Oro
Floris London Celest
Frapin The Last Fight
Frédéric Malle Contre-Jour
Fzotic Creosote
Giorgio Armani Sì Passione Red Bloom & Sì Nude Bloom
Givenchy London Confidential
Givenchy Inséparables
Givenchy L’Interdit Narcisse Blanc :: Gentleman Society Sport
Gucci Flora Gorgeous Orchid Intense
Gucci Bloom Ambrosia d'Oro
Guerlain Shalimar Millesime Rose
Hermès Barénia Pleine Fleur :: Un Jardin Sous la Mer
Histoires de Parfums This is Not a Blue Bottle 1.8 Sold Out!
Hugo Boss Boss Bottled Striking Lavender :: Unapologetic Bergamot
Hugo Boss Alive Sparkling Lavender
Hugo Boss Boss Bottled Beyond for Her
Imaginary Authors First Peach of the Season
Issey Miyake Lumière d'Issey
Issey Miyake L'Eau d'Issey Eau Essentielle & L'Eau d'Issey pour Homme Eau Essentielle
Jean Paul Gaultier Divine Couture
Jean Paul Gaultier Le Beau Narcisse & La Belle Rosea
Jean Paul Gaultier Ambre Tatouage, Cuir 1976, French Oud, Musc Terrible, Rose Palace & Santal Paname
John Varvatos Artisan Costiero
Jo Loves With Love from Capri :: With Love from London
Jo Malone Carrot Blossom, Scarlet Beetroot & Velvety Butternut
Jo Malone Rose & Oud Leather
Juicy Couture Just Moi Intense :: Viva La Juicy Elixir
Juliette Has A Gun Banana Rush :: Madeleine Impériale
Karl Lagerfeld Karl Ikonik Absolu
Karl Lagerfeld Jeans Urban Green & Urban Coral
Kenzo L'Eau Ambrée
Kerosene Vanilified & With Angels And Archangels
Lancôme La Vie Est Belle L'Elixir Very Cherry
Lancôme Hidden by a Rose
Lanvin Éclat d'Arpège White Tea
Le Labo Shiu 25
L’Entropiste White Blood
Liquides Imaginaires Âme de Fleur
Loewe Wild Coffee :: Aire Sutileza Elixir
LoveShackFancy Sweetheart
Maison Margiela Lost Eden :: Chasing Sunsets
Maison Margiela Anguish & Awe, Blaze of Stillness, Delight in Despair, Fit of Folly, Silent Fury and Tender Defiance
Maria Candida Gentile Garofano :: Mimosa
Maria Candida Gentile Aqua Forte
Matière Première Metal Lavender
Memo Odéon Rosebud :: Cap Camarat
Memo Omnia Omnibus Ubique :: Menorca
Mizensir Memory of the Sun
Molton Brown Tea Ceremony
Montblanc Legend Elixir
Moschino Toy 2 Gummy & Toy 2 Yummy
Mugler Angel Blush Eau de Parfum Musquée :: Starlicious trio
Narciso Rodriguez Neroli Essence :: All Of Me Essentiel
Nasomatto Micodelirio
Neela Vermeire Créations Neith
Nest Fragrances Balinese Coconut
Nina Ricci Vénus Eau de Parfum Florale
Nina Ricci L'Air du Temps White Orchid Edition
Ormonde Jayne Suede Silhouette
Paco Rabanne Brutalist Amber
Parfums de Marly Athénaïs
Parfums de Nicolaï Fleur D’Oranger :: Fig-Tea Intense
Parfums de Nicolaï Sultan Leather
Parfums MDCI Vetyver Messenger
Penhaligon's Bold Blend
Penhaligon’s The Manoeuvres Of The Baroness
Philosophy Fresh Cream Silk Cloud
Philosophy Summer Grace Sea of Love, Summer Grace Tropical Summer & Summer Grace Waterfront Escape
Pierre Guillaume 13.2 Metarosme & 29.1 À l’heure des Catleyas
Prada Olfactories Compulsion, Malombra, Nylon Noir, Pink Flamboyance, Tainted Violet, Trembled Blossoms
Profumum Roma Kyoto
Providence Perfume Co Melia Lei
Régime des Fleurs Palo Santo Halo :: Wildly Fig
Régime des Fleurs Saffron Fever
Régime des Fleurs Swans :: Arielle's Garden
Rochas Audace Le Parfum :: Mademoiselle Rochas In Love
Rochas Eau de Rochas Pomelo Passion
Roger & Gallet Café Roger, Cherry Marmelade, Jasmin Lollipop & Mandarine Doudou
Room 1015 Wasabi Klub :: Poppy Riot
Rosie Jane Matilda
Salvatore Ferragamo Fiamma Assoluta
Santa Maria Novella Nectarium
Serge Lutens La Nuit Tombée
Shiseido Zen Essence
Tauer Perfumes L’Air du Jardin Caché :: Patch Absolue
The 7 Virtues Strawberry Jam
The Different Company Crazy Tubéreuse, Gin-Seng, Gothic Incense, Maddy & Salty Kiss
Tom Ford Taormina Orange
Tom Ford Eau de Grey Vetiver
Trudon Carmen
Une Nuit Nomade Spicy Road
Valentino Vendetta Donna & Vendetta Uomo
Victoria's Secret Bombshell Bouquet :: Day Dream
Victoria's Secret Bare Nectar :: Bombshell Bronze
Viktor & Rolf Bonbon Berry Jelly, Bonbon Caramel Crunch & Bonbon Cola Fizz
Vilhelm Parfumerie Dear Lord
Vince Camuto Wonderbloom Bliss
What We Do Is Secret Covert Musk
Yves Rocher Bouquet Ambré
Yves Rocher Eau Fraîche Aérienne, Eau Fraîche Pétillante & Eau Fraîche Poudrée
Yves Saint Laurent Black Opium Pink Glaze
Yves Saint Laurent Libre Santal Couture
Yves Saint Laurent Coeur
Zadig & Voltaire Zadig L'Intense
Zoologist Lovebird
Upcoming fragrance launches 2026:
Billie Eilish Eilish Intense (?)
Carolina Herrera La Bomba Intensa (?)
Chanel Coco Mademoiselle Crush Absolu (August)
Chloé Cedrus de Nuit (?)
Chloé Chloé Le Nectar (July)
Dries Van Noten Velvet Violet (?)
Estée Lauder Glimmer (?)
Jimmy Choo I Want Choo Midnight (?)
Jo Malone Sea Salt & Bergamot (?)
Juliette Has A Gun Purple Trouble (?)
Marc Jacobs Just Perfect (?)
Nest Cardamom Latte (?)
2027 or Unknown launch date:
Louis Vuitton Journey to China trio (?)
Olfactive Studio 3 new fragrances (?)