This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2025, or 2026 and beyond.
Included here are all new perfumes posted through 7 March 2025. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
4711 Acqua Colonia Fig & Vetiver :: Acqua Colonia Orris & Silk
Acqua di Parma Buongiorno :: Colonia il Profumo
Aerin Mediterranean Honeysuckle Figue
Aerin Tuberose Gardenia
Aesop Aurner
Aftelier Sacré Bleu
Amouage Purpose 50
Amouage Lustre, Outlands & Reasons
Anatole Lebreton Armonia, Kairos & Uruk
Andrea Maack Flux
Anna Sui Dew Fields, Electric Whisper, Mystic Luna, Thorn of a Rose & Utopia Mist
Ariana Grande R.E.M. Cherry Eclipse
Arielle Shoshana Tuesday
Arquiste Almond Suede
Astier de Villatte Ambre Liquide
Atelier Cologne Mandarine Fauve
Atkinsons Born for Eternity & Shine Despite Everything
Azzaro Forever Wanted Elixir
Balmain Blanc Galaxie
Bath & Body Works Perfect in Pink & Platinum
Bath & Body Works Midnight Addiction
BeauFort London Cape Wrath, Pyroclasm & The Grudge
Beyoncé Cé Lumière
Billie Eilish Your Turn
Bond no. 9 Bond Number One
Bottega Veneta Acqua Sale, Alchemie, Colpo di Sole, Come with Me & Déjà Minuit
Burberry Hero Parfum Intense
Bvlgari Amunae :: Allegra Insieme
By Kilian Angels' Share Paradis
Cacharel Ella Ella
Calvin Klein Eternity Amber Essence
Carolina Herrera Cute Chaos :: Stallion Leather Suede
Carolina Herrera Very Good Girl Elixir :: Bad Boy Elixir
Chloé Nomade Lumière d'Égypte :: Cedrus Intense
Christian Dior Bois Talisman
Clive Christian L Red Tea Vetiver
Comme des Garçons Odeur 10
Comptoir Sud Pacifique Avant Garde, Carte Blanche & Tropical Sunset
Costume National Sea Thru
Courrèges Hyper Iris
Dawn Spencer Hurwitz Pomegranate Rouge
Dolce & Gabbana Velvet Infusion :: Velvet Zafferano
Dolce & Gabbana L’Imperatrice Royale :: Devotion Pour Homme
Donna Karan Cashmere & Vanilla Essence
DS & Durga King Majesty Bergamot Chypre
DS & Durga The Most Festive Cologne Of All Time
DS & Durga Brown Flowers :: Spectral Doorway
DS & Durga I Don't Know What Murder Mystery Layering Set
Elizabeth Arden Sunflowers Golden Vibe
Elizabeth Arden Green Tea Pistachio Crunch :: White Tea Eau Lilac
Escada Bali Paradise
Estée Lauder Bronze Goddess Aegea :: Serene Sierra
Etat Libre d’Orange Uruk Chronicles :: Story of Your Life
Fragonard Fleur de Citronnier
Frapin 6 Hours To Rio
Gallivant Buenos Aires
Giorgio Armani Stronger With You Sandalwood :: My Way Ylang
Giorgio Armani Armani Privé Haute Couture en Jeu
Givenchy Irresistible Nude Velvet :: L'Interdit Angélique Rouge
Givenchy Gentleman Society Ambrée
Glossier You Doux & You Rêve
Gucci Fiori di Neroli :: Osmanthus Nectar & Vanilla Firenze
Gucci Guilty Love Edition Pour Femme & Pour Homme 2025
Guerlain Rosa Verde :: Shalimar Millésime Jasmin
Guerlain Pêche Mirage :: Rouge Bonheur
Guerlain Habit Rouge Spirit :: L’Heure Dorée
Hermès Terre d’Hermès Intense
Houbigant Ambre Rubis, Rose du Désert & Vanille Impériale
Hugo Boss Exhilarating Vanilla :: Fearless Pepper & Wild Violet
Hugo Boss Exuberant Geranium
Imaginary Authors Dipped in Chocolate :: Untamable
Indult Cuir 404
Jean Paul Gaultier Le Male Elixir Absolu
Jean Paul Gaultier Le Beau & La Belle Flower Edition
Jo Loves Fir & Artemisia :: Pomelo Oud
Jo Malone Beach Blossom :: Taif Rose
Jul et Mad Histoire d'Amour 2.0
Kate Spade Chérie Je t'aime
Kenzo Homme Indigo :: Flower Ikebana Indigo
Laboratorio Olfattivo Oud In White
Lancôme Rose from the Dark
Lancôme La Nuit Trésor Vanille Noire :: Idôle Power
L’Artisan Parfumeur La Cérémonie de l'Encens
LBTY (Liberty) Vine Thief
Le Labo Eucalyptus 20
Le Labo Osmanthus 19
Liquides Imaginaires Lunatique
L'Occitane Néroli & Orchidée Eau Harmonieuse
L'Occitane Fleurs de Cerisier Visite en Provence
L'Occitane Rose Citron Meyer :: Glycine
Loewe Solo Elixir :: Casa de Campo
Lush The Magic of Christmas :: 12 new fragrances
Majda Bekkali Tulaytulah Obscur
Maître Parfumeur et Gantier Ambre Capucines
Marc Jacobs Daisy Wild Eau So Intense
Marc Jacobs Daisy Glow, Daisy Love Glow & Daisy Eau So Fresh Glow
Memo Portobello Road
Molton Brown Bluebell & Wild Strawberry
Mugler Alien Extraintense
Narciso Rodriguez For Her Intense :: Safran Musc
Nina Ricci Nina Precious Gold :: Vénus de Nina Ricci
Nomenclature Night Serum
Ormonde Jayne Nawaf Zaffran
Ormonde Jayne Montabaco Aruba
Oscar de la Renta New York
Paco Rabanne Phantom Elixir :: Fame Couture
Parfums de Nicolaï Patchouli Spirit
Parle Moi de Parfum Blossoms Smoke
Philosophy Radiant Grace Intense
Pierre Guillaume Staelios :: Eglise de Velours
Prada Infusion de Rhubarbe
Providence Perfume Co Vanilla Vellum & Vanilla Vellichor
Ralph Lauren Romance Elixir
Régime des Fleurs Gold Smoke
Régime des Fleurs Fleur Éclair :: Blood Spider Orchids
Roberto Cavalli Sweet Ferocious
Rochas Eau de Rochas Néroli Azur :: Audace
Roger & Gallet Cologne Twist
Room 1015 Jasmine Freak
Salvatore Ferragamo Fiamma
Santa Maria Novella Ambra & Incenso
Serge Lutens Le Perce-vent
Shiseido Ginza Datura
Tauer Perfumes Heraud
The 7 Virtues Clementine Dream
The Body Shop Pome Musk
Tom Ford Rose Exposed :: Bois Pacifique :: Amber Intrigue
Une Nuit Nomade Estrella de la Mañana, Jardins de Misfah & Silver Saffron
Valentino Bianco 1968 & Rockstud Noir
Valentino Born in Roma Donna Extradose & Born in Roma Uomo Extradose
Van Cleef & Arpels Moonlight Cherry :: Musc de Soie
Versace Ambre Nectar, Patchouli Précieux & Réve de Myrrhe
Versace Rose Flamboyante
Versace Eros Najim
Victoria Beckham 21:50 Rêverie
Victoria's Secret Bombshell Midnight
Viktor & Rolf Flowerbomb Extreme 2025
Vilhelm Parfumerie Chimilka, Great Lord & Sun Cities
Xinú VetiVerde
Yves Rocher Vanille d'Orchidée
Yves Saint Laurent Libre L’Eau Nue :: Black Opium Glitter
Zoologist Beaver Maple Edition
Upcoming fragrance launches 2025:
Carner Barcelona La Playa (?)
Celine Un Été Français (?)
Elie Saab L'Homme (?)
Jo Loves Rosé & Dates (?)
Juliette Has A Gun Miami Shake (March)
LoveShackFancy Love on the Beach (March)
Maison Francis Kurkdjian Kurky (March)
Maison Margiela Never-Ending Summer (March)
Mugler Angel Stellar (?)
Narciso Rodriguez Narciso Radiante (?)
Olfactive Studio 3 new fragrances (?)