• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

New Perfumes and Fragrances for 2025 and beyond

This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2025, or 2026 and beyond.

Included here are all new perfumes posted through 18 June 2025. To see more recent news, scroll through the posts in the New Fragrances topic.

Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!

New perfumes (now in stores):

4711 Acqua Colonia Fig & Vetiver :: Remix California Feeling

Acqua di Parma Buongiorno

Acqua di Parma Arancia di Capri La Riserva, Fico di Amalfi La Riserva & Mirto di Panarea La Riserva

Aedes de Venustas Sueño Latino

Aerin Mediterranean Honeysuckle Figue

Aerin Tuberose Gardenia

Aesop Aurner

Akro Breathe

Altaia Woo(e)d

Amouage Purpose 50

Amouage Decision & Existence

Andrea Maack Muse :: Flux

Anna Sui Sundae Neon Twist

Ariana Grande R.E.M. Cherry Eclipse

Arquiste Tropical

Atelier Cologne Mandarine Fauve

Azzaro Forever Wanted Elixir

Balmain Blanc Galaxie

Bath & Body Works Sweetest Song :: Midnight Addiction

Billie Eilish Your Turn 

Bond no. 9 Secret Gardens :: Greenpoint

Brioni + Lalique Dualité

Burberry Hero Parfum Intense

Burberry Golden Haze & Rose Ember 

Bvlgari Amunae :: Allegra Insieme

By Kilian Angels' Share Paradis

Byredo Blanche Absolu

Cacharel Ella Ella

Carner Barcelona La Playa

Carolina Herrera Cute Chaos :: Stallion Leather Suede

Carolina Herrera CH Wild Love for Her & for Him

Carolina Herrera Very Good Girl Elixir :: Bad Boy Elixir

Carolina Herrera La Bomba

Carthusia Intenso Basilico, Ginestra & Mirto 

Carven Carven Pour Elle

Celine Un Été Français

Chanel Chance Eau Splendide

Chloé Cedrus Intense

Chopard Angélique Begum, Gardénia Tahia & Tubéreuse Maharané

Chopard Jasmin Malika

Christian Dior Rose Star :: Bois Talisman

Christian Dior Les Récoltes Majeures Le Muguet

Christian Dior Les Récoltes Majeures La Rose 

Christian Louboutin Fétiche Le Santal :: Fétiche La Rose

Clive Christian L Red Tea Vetiver

Coach Gold

Creed Eladaria :: Fragaria

Dawn Spencer Hurwitz Ambre Tibet, Joyous Neroli, Special Formula X-TREEme & The Gold Queen

Dolce & Gabbana L’Imperatrice Royale :: Devotion Pour Homme

Dolce & Gabbana Light Blue Capri in Love & Light Blue Pour Homme Capri in Love

Donna Karan DKNY Be Delicious Berry Bliss, Citrus Splash & Very Cherry

Donna Karan Cashmere & Vanilla Essence

DS & Durga Golfjazz, Grey Blazer & Rum Bay Rum :: Brown Flowers

Eight & Bob Il Giardino dell’Anima, Le Pari D’Honfleur, Le Trou 19 du Phare & Sérénité en Bourgogne

Elie Saab L'Homme

Elizabeth Arden Sunflowers Golden Vibe

Elizabeth Arden Green Tea Pistachio Crunch :: White Tea Eau Lilac

Ellis Brooklyn Guava Granita

Estée Lauder Bronze Goddess Aegea :: White Linen Oud Legacy

Etat Libre d’Orange Uruk Chronicles

Fragonard Fleur de Citronnier

Floris London Purple Mémoire

Giorgio Armani Stronger With You Sandalwood

Giorgio Armani Armani Privé Iris Bleu :: Sì Passione Red Musk

Giorgio Armani Armani Code Elixir

Givenchy Désobéissant, L’Enfant Terrible & Tapageur

Givenchy L'Interdit Angélique Rouge :: Gentleman Society Ambrée

Glossier You Fleur 

Gucci Osmanthus Nectar & Vanilla Firenze 

Guerlain Ambre Samar :: Rosa Verde

Guerlain Pêche Mirage

Guerlain Habit Rouge Spirit :: L’Heure Dorée

Hermès Terre d’Hermès Intense

Hugo Boss Exhilarating Vanilla :: Fearless Pepper & Wild Violet 

Hugo Boss Boss Bottled Bold Citrus :: Exuberant Geranium

Hugo Boss Superman x Hugo :: Boss Bottled Beyond

Imaginary Authors A Little Secret

Imaginary Authors How To Say Bicycle In French

Jean Paul Gaultier Scandal Intense & Scandal Pour Homme Intense

Jean Paul Gaultier Divine Elixir

Jean Paul Gaultier Le Male Elixir Absolu

Jean Paul Gaultier Le Beau & La Belle Flower Edition

Jo Loves With Love from Como :: Pomelo Oud

Jo Malone Beach Blossom :: Raspberry Ripple

Juliette Has A Gun Miami Shake

Juliette Has A Gun x Skins

Karl Lagerfeld Fleur d’Iris & Bois de Santal

Karl Lagerfeld Jeans Urban Pink & Urban Blue

Kate Spade Chérie Je t'aime

Kenzo Flower By Kenzo Cherry Poppy

Kenzo Homme Indigo ::  Flower Ikebana Indigo

Kenzo L'Eau Pure  

Laboratorio Olfattivo Underground Vibes>

Lancôme Rose from the Dark

Lancôme La Nuit Trésor Vanille Noire :: Idôle Power

Lancôme Ô De Lancôme Ôff Now, Ôver The Top & Ô Zenith

L’Artisan Parfumeur Histoire d’Orangers Extrême

L’Artisan Parfumeur Minuit à Paris :: La Cérémonie de l'Encens

Le Labo Eucalyptus 20

L’Entropiste Altamura, Blanc Sada, Dawn Whispers, Dorian’s Spleen, Jodhpur 6am & Semence Douce

Liquides Imaginaires Imaginarium collection

L'Occitane Néroli & Orchidée Eau Harmonieuse :: Fleurs de Cerisier Visite en Provence

Loewe Solo Elixir :: Casa de Campo

Louis Vuitton eLVes

LoveShackFancy Love on the Beach 

Lush Hello Kitty and Friends

Maison Francis Kurkdjian Kurky 

Maison Margiela Ideal One :: Never-Ending Summer 

Maître Parfumeur et Gantier Ambre Capucines

Marc Jacobs Perfect Absolute

Marc Jacobs Daisy Glow, Daisy Love Glow & Daisy Eau So Fresh Glow

Maria Candida Gentile Vis

Memo Portobello Road :: Leather

Miller et Bertaux Limone Nero

Miller Harris Melody

Mizensir Ylang Spirit 

Molton Brown Bluebell & Wild Strawberry

Montblanc Explorer Extreme :: Star Oud

Mugler Angel Stellar :: Alien Extraintense

Mugler A*Men Stellar

Narciso Rodriguez For Her Intense :: Safran Musc

Narciso Rodriguez Narciso Radiante 

Neela Vermeire Créations Eshal 

Nest Fragrances Cerulean Coast, Hypnotic Amber, Opulent Osmanthus, Oud Mystique, Rose Sublime & Tempting Tonka

Nina Ricci Nina Rouge Crush

Nomenclature Night Serum

Ormonde Jayne Nawaf Zaffran

Ormonde Jayne Vetiveria :: Montabaco Aruba

Orto Parisi Risvelium 

Oscar de la Renta Bella Soleil

Paco Rabanne Phantom Elixir

Parfums de Marly Castley 

Parfums de Nicolaï Muguet :: Patchouli Spirit

Paris Hilton Iconic

Parle Moi de Parfum Orange Hyper Essence

Penhaligon's Daphne Bouquet :: Fortuitous Finley

Philosophy Fresh Cream Soft Velvet :: Radiant Grace Intense

Philosophy Summer Grace Endless Afternoon

Pierre Guillaume Le Chant des Sirènes :: Eglise de Velours 

Régime des Fleurs Orangerie Tonic:: Gold Smoke

Régime des Fleurs Ylang Ylang Fizz :: Passiflora

Roberto Cavalli Paradiso Rosa ::  Serpentine

Rochas Eau de Rochas Néroli Azur :: Audace

Roger & Gallet Vanille Soleil

Room 1015 Love-O-Matic :: Jasmine Freak

Salvatore Ferragamo Fiamma

Sarah Jessica Parker SJP Blue Rhapsody, Divine Lime & Smitten in Pink

Sarah Jessica Parker A Lovely Summer Sunburst

Serge Lutens Le Perce-vent

Shiseido Ginza Datura

The 7 Virtues Clementine Dream 

The Body Shop Demure Iris & Vintage Flower :: Pome Musk

The Different Company Azhi Ardar ::  Love Is Coming…Chapter II

Une Nuit Nomade Chemin d'Amande

Valentino Born in Roma Donna Extradose & Born in Roma Uomo Extradose

Van Cleef & Arpels Moonlight Cherry

Vera Wang Love

Versace Versace Man Eau Fraîche Extrême

Victoria's Secret Bombshell Amalfi, Bombshell Santorini & Bombshell St. Tropez

Viktor & Rolf Spicebomb Metallic Musk :: Flowerbomb Extreme 2025

Vilhelm Parfumerie Chimilka, Great Lord & Sun Cities

Vince Camuto Wonderbloom Haze

Voluspa Neroli Sunbath, Nude Effect, Ombré Aura, Peachy Queen, Rosalie, Saddle Up Santal & Vanilla Visions 

Xinú VetiVerde

Yves Saint Laurent MYSLF L'Absolu :: Muse

Yves Saint Laurent Libre L’Eau Nue

Zadig & Voltaire This is Her! Burning Love & This is Him! Burning Love

Zadig & Voltaire Zadig

Zoologist Orchid Mantis :: Beaver Maple Edition

Upcoming fragrance launches 2025:

Aramis Intuition (August)

Christian Dior Les Récoltes Majeures Le Jasmin (September)

Gucci Flora Gorgeous Gardenia Intense (July)

Guerlain Vétiver Fauve (July)

Jo Loves Rosé & Dates (?)

Maison Margiela Celestial Whispers (?)

Olfactive Studio 3 new fragrances (?) 

Tom Ford Black Orchid Reserve (?)

2026 or Unknown launch date:

Advertisement


Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

12 July ~ summer reading poll

 

 

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2025 Now Smell This. All rights reserved.