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New Perfumes and Fragrances for 2020, 2021 and beyond

This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2021, or 2022 and beyond.

Included here are all new perfumes posted through 8 January 2021. To see more recent news, scroll through the posts in the New Fragrances topic.

Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!

New perfumes (now in stores):

Acqua di Parma Colonia Futura

Aerin Ambrette de Noir :: Fleur de Peony

Aftelier Violet Ambrosia

A Lab On Fire A Blvd. Called Sunset & Freckled and Beautiful

Amouage Overture Woman :: Interlude 53

Amouage Ashore, Crimson Rocks, Enclave and Meander

Anatole Lebreton Fleur Cachée

ånd fragrance Båre, Beån, Frånk, Måd and Sånd

Andrea Maack Lightsource

Anna Sui Fantasia Forever :: Sky

Annick Goutal Le Temps des Rêves

Anthony Hopkins AH

April Aromatics Lotus Rising

Ariana Grande R.E.M.

Atelier Cologne Lemon Island :: Love Osmanthus

Avon LYRD Sparkling Neroli, Artisan Cherry Vetiver & Artisan Santal Musk

Avon LYRD Bouquet De Freesia :: Charmed

Avon XXI, Gilded and Techtopian

Bath & Body Works You're The One

Bath & Body Works Dahlia :: Golden Sunflower

Bond no. 9 Dubai Blue Diamond :: My New York

Boucheron Serpent Bohème

Britney Spears Festive Fantasy

Bvlgari Bvlgari Man Glacial Essence

By Kilian Roses on Ice & Angels' Share 

Byredo + Travis Scott Space Rage

Byredo Tobacco Mandarin

By Rosie Jane Dylan

Calvin Klein Eternity Eau Fresh&  Eternity Cologne

Carner Barcelona Danzatoria

Carolina Herrera Iris Empire

Caron Aimez-Moi Comme Je Suis

Caudalie Soleil des Vignes

Cerruti 1881 Silver

Chanel Coco Mademoiselle L’Eau Privée :: Le Lion de Chanel

Chopard Black Incense Malaki

Chloé Vanilla Planifolia, Papyrus & Tuberosa 1974 :: Chloé Rose Tangerine

Christian Dior J'Adore Infinissime

Christian Louboutin LoubiWorld

Clinique Baby Bouquet, Cookies & Kisses and Indigo Mist

Clive Christian Crab Apple Blossom

Comme des Garçons Rouge

David Beckham Bold Instinct

Dawn Spencer Hurwitz Sweet Pine Tar, Tea and Charcoal, Gum Tree Cabin, Ritual, L’Or{ris} and Balls…Said the Queen

Dawn Spencer Hurwitz Le Serval; Adrenaline and Scorched Earth; Couverture d’Hiver

Dawn Spencer Hurwitz La Casa Azul, Flores Bonitas y Corazones Rotos and Viva la Frida

Demeter Pumpkin Spice Latte

Demeter Puppy's Breath

Diptyque Othoniel Rosa

Eau d'Italie Jasmine Leather

Elie Tahari Night

Eris Parfums Green Spell 

Escada Candy Love

Estée Lauder Beautiful Absolu

Etat Libre d’Orange Exit the King :: Soul Of My Soul

Floral Street Arizona Bloom

Fragonard Fleur de la Passion

Fragonard Belle de Grasse & Beau de Provence

Gallivant Bukhara

Giorgio Armani Privé Ikat Bleu & Ikat Rouge

Giorgio Armani My Way

Givenchy L'Interdit Intense

Gucci Guilty Love Edition MMXXI :: Bloom Profumo di Fiori

Guerlain Fol Arôme :: Shalimar Philtre de Parfum

Guerlain La Petite Robe Noire Nectar :: Iris Torréfié

Houbigant La Belle Saison

Hugo Boss The Scent Pure Accord

Imaginary Authors Decisions, Decisions

Imaginary Authors Salt & Straw A Whiff of Waffle Cone

Issey Miyake Nectar d’Issey Première Fleur

Jean Paul Gaultier Le Male Le Parfum

Jennifer Aniston Solstice Bloom

Jessica Simpson Fiend

Jimmy Choo I Want Choo

John Varvatos XX Artisan :: XX

Jo Malone Fig & Lotus Flower and Cypress & Grapevine

Jo Malone Scarlet Poppy :: Midnight Musk & Amber

Jovoy Paris 21 Conduit St

Juicy Couture Viva La Juicy Le Bubbly

Juliette Has A Gun Musc Invisible

Karl Lagerfeld New York, Mercer Street & Paris, 21 Rue Saint-Guillaume

Kate Spade Kate Spade New York

Kenneth Cole Mankind Unlimited

Kerosene Sweetly Known

Laboratorio Olfattivo Mandarino

Lacoste Match Point

Lalique Glorious Indigo, Imperial Green & Woody Gold

Lancôme Idôle L'Intense

Lanvin Éclat d'Arpège Sheer

L’Artisan Parfumeur Passage d’Enfer Extrême

Laura Biagiotti Forever Touche d’Argent

Le Labo Citron 28

Liquides Imaginaires Liquide, Buveur de Vent, Fleur de Sable & Tapis Volant

L'Occitane Ambre Amande, Musc Rose & Oud Praline

L'Occitane Verveine Mandarine :: Rose Calisson

Lolita Lempicka Mon Petit

Louis Vuitton Météore

Madonna IIUVO + Madonna Madame X

Maison Francis Kurkdjian L’Homme À la Rose

Marc Jacobs Daisy Spring :: Perfect

Mark Buxton Perfumes I Want, To Break, Free & Why Not A Cologne

Masque Milano Petra & Dolceacqua

Memo Paris Argentina :: Sintra & Odéon

Michael Kors Gorgeous!

Michael Kors Wonderlust Eau de Voyage :: Mystique Shimmer

Miller et Bertaux Pimiento+++

Miller Harris Velvet Cherry & Black Datura

Mizensir Golden Oud

Molton Brown Juniper Jazz 

Narciso Rodriguez Patchouli Musc

Nasomatto Fantomas

Oriza L. Legrand Scotch Lavender

Ormonde Jayne Indus, Xandria & Xi’an

Parfums de Marly Greenley

Parle Moi de Parfum Haute Provence

Penhaligon's Brilliantly British :: Halfeti Cedar

Penhaligon’s The Inimitable William Penhaligon

Philosophy Amazing Grace Jasmine

Pierre Guillaume Animal Mondain

Powell's Books Powell's

Ralph Lauren Pink Pony Romance

Régime des Fleurs Nuits d’Éden 

Reminiscence Rem Coco, Mandarine Fraîche & Vanille Santal

Richard E Grant Jack Richmond

Robert Piguet Bandit Suprême

Roberto Cavalli Paradise Found for Men :: Paradise Found for Women

Rochas Mademoiselle Rochas In Black

Roger & Gallet Magnolia Chérie

Salvatore Ferragamo Amo Per Lei :: Cupola

Santa Maria Novella Rosa Novella

Sarah Jessica Parker Lovely You

Serge Lutens Tarab

Serge Lutens Périlleusement Vôtre :: Fils de Joie

Smell Bent Scaredy Cat and The Fall

Smell Bent Elf-fulfilling Prophecy & A Scent Called Home

Smell Bent Luna

Starck Paris Peau d’Amour

Ted Lapidus Sensual Hero, Supreme Desire, Torrid Tempo, Wild Attraction, Divine Passion, Seduction Vibes, Sexy Muse & Suave Skin

The Body Shop Scents of Life

Tom Ford Bitter Peach

Valentino Born in Roma Yellow Dream :: Voce Viva

Van Cleef & Arpels Oud Blanc 

Versace  Versace Pour Femme Dylan Turquoise

Victoria's Secret Bombshell Gold

Victoria's Secret Very Sexy Orchid :: Bombshell Passion

Vilhelm Parfumerie Chicago High

Vince Camuto Brilliante :: Terra Extreme

Voyages Imaginaires Azahar, La Couleur de la Nuit, L'Echappée Sauvage, Le Grand Jeu and Tea & Rock'n'Roll

Yves Rocher Mon Rouge

Yves Saint Laurent Libre Intense

Zara Cherry Watermelon Ice, Hip Hop Red Apple, Rose Marshmallow Candy, The Golden Lullaby & Le Petit Lullaby

Zoologist Koala :: Musk Deer

Upcoming fragrance launches 2021:

Cartier L'Heure Osée; Oud and Pink; and Pure Rose (February)

Guerlain Mon Guerlain Sparkling Bouquet (February)

Louis Vuitton Étoile Filante (January)

Paco Rabanne Invictus Victory & Olympea Blossom (?)

Sisley Izia La Nuit (?)

Zadig & Voltaire This is Us! (?)

Zoologist Snowy Owl (?)

2022 or Unknown launch date:

Celine Rimbaud & Bois Dormant (?)

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From NST at Twitter

  • Headline of the day: "Gwyneth Paltrow’s vagina-scented candle almost burns down home of woman who won it in a quiz" https://t.co/F6bvZtoSXl, 2 hours ago
  • "Jo Loves adopts refillable technology for Fragrance Paintbrush" (cosmeticsbusiness) https://t.co/sn2tZ1cguT,
  • @robini71 And my favorite honeysuckle is also limited edition -- Goutal Le Chevrefeuille. They do bring it back eve… https://t.co/MFGwHJK0Ji,
  • "Juliette Has a Gun Gets Minority Backing" (wwd via aol) https://t.co/7EdL3TyXKO,
  • @MrsCollins1787 Good, hope you love it!,

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Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
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Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

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