This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2025, or 2026 and beyond.
Included here are all new perfumes posted through 7 February 2025. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
4711 Acqua Colonia Fig & Vetiver :: Acqua Colonia Orris & Silk
Acqua di Parma Colonia il Profumo
Aerin Mediterranean Honeysuckle Figue
Aesop Aurner
Aftelier Sacré Bleu
Aerin Tuberose Gardenia
Aesop Virēre
Amouage Purpose 50
Amouage Lustre, Outlands & Reasons
Anatole Lebreton Armonia, Kairos & Uruk
Andrea Maack Flux :: Osmo & Zing
Anna Sui Dew Fields, Electric Whisper, Mystic Luna, Thorn of a Rose & Utopia Mist
Ariana Grande R.E.M. Cherry Eclipse
Arielle Shoshana Tuesday
Arquiste Almond Suede
Astier de Villatte Ambre Liquide
Atelier Cologne Mandarine Fauve
Atkinsons Born for Eternity & Shine Despite Everything
Balmain Carbone, Ébène, Ivoire, Vent Vert, Bleu Infini, Bronze, Rouge & Sel d’Ambre
Bath & Body Works Perfect in Pink & Platinum
Bath & Body Works Midnight Addiction
BeauFort London Cape Wrath, Pyroclasm & The Grudge
Beyoncé Cé Lumière
Billie Eilish Your Turn
Bond no. 9 Bond Number One
Bottega Veneta Acqua Sale, Alchemie, Colpo di Sole, Come with Me & Déjà Minuit
By Kilian Angels' Share Paradis
Byredo Mojave Ghost Absolu
Cacharel Ella Ella
Calvin Klein Eternity Amber Essence
Carolina Herrera Very Good Girl Elixir :: Bad Boy Elixir
Cartier La Panthère Elixir
Chloé Nuit d'Oranger, Orchidée de Minuit & Tubéreuse Lazuli
Chloé Nomade Lumière d'Égypte
Chloé Cedrus Intense :: Chloé L’Eau de Parfum Intense
Christian Dior Bois Talisman
Christian Louboutin Fétiche L’Ambre, Fétiche L’Ébène, Fétiche Le Cuir, Fétiche L’Encens & Fétiche L’Iris
Comme des Garçons Odeur 10
Comptoir Sud Pacifique Avant Garde, Carte Blanche & Tropical Sunset
Costume National Sea Thru
Courrèges Hyper Iris
Creed Fragaria :: Centaurus & Delphinus
Dawn Spencer Hurwitz Pomegranate Rouge
Diptyque Bois Corsé, Corail Oscuro, Lilyphéa, Lunamaris & Rose Roche
Dolce & Gabbana Velvet Infusion :: Velvet Zafferano
Dolce & Gabbana Devotion Pour Homme
Dolce & Gabbana Devotion Intense
Dries Van Noten Bitter Splash, Camomille Satin, Crazy Basil & Vanille Camouflage
DS & Durga King Majesty Bergamot Chypre
DS & Durga The Most Festive Cologne Of All Time
DS & Durga Spectral Doorway
DS & Durga I Don't Know What Murder Mystery Layering Set
Elie Saab Elixir Love
Elizabeth Arden Green Tea Pistachio Crunch :: White Tea Eau Lilac
Escada Bali Paradise
Estée Lauder Bronze Goddess Aegea :: Serene Sierra
Etat Libre d’Orange Uruk Chronicles :: Story of Your Life
Floris London Golden Amber
Fragonard Fleur de Citronnier
Frapin 6 Hours To Rio
Gallivant Buenos Aires
Giorgio Armani Stronger With You Sandalwood :: My Way Ylang
Giorgio Armani Armani Privé Haute Couture en Jeu
Givenchy Irresistible Nude Velvet :: L'Interdit Absolu
Givenchy L'Interdit Angélique Rouge
Givenchy Gentleman Society Ambrée
Glossier You Doux & You Rêve
Gucci Fiori di Neroli :: Osmanthus Nectar & Vanilla Firenze
Gucci Guilty Love Edition Pour Femme & Pour Homme 2025
Guerlain Rosa Verde :: Shalimar Millésime Jasmin
Guerlain Pêche Mirage :: Rouge Bonheur
Hermès Barénia
Houbigant Ambre Rubis, Rose du Désert & Vanille Impériale
Hugo Boss Exhilarating Vanilla :: Fearless Pepper & Wild Violet
Imaginary Authors Dipped in Chocolate :: Untamable
Indult Cuir 404
Jean Paul Gaultier Le Male Elixir Absolu
Jean Paul Gaultier Le Beau & La Belle Flower Edition
Jo Loves Black Cashmeran & Tonka :: Fir & Artemisia
Jo Malone Beach Blossom :: Taif Rose
Jul et Mad Histoire d'Amour 2.0
Juliette Has A Gun Ex Vetiver
Kate Spade Chérie Je t'aime
Kenzo Homme Indigo :: Flower Ikebana Indigo
Laboratorio Olfattivo Oud In White
Lancôme La Nuit Trésor Vanille Noire
Lancôme Idôle Power :: La Vie Est Belle L'Elixir
LBTY (Liberty) Vine Thief :: Hera Reigns & Ianthe Oud
Le Labo Eucalyptus 20
Le Labo Osmanthus 19
Liquides Imaginaires Lunatique
L'Occitane Fleurs de Cerisier Visite en Provence
L'Occitane Rose Citron Meyer :: Glycine
Loewe Solo Elixir :: Casa de Campo
Lush The Magic of Christmas :: 12 new fragrances
Majda Bekkali Tulaytulah Obscur
Maison Francis Kurkdjian APOM
Marc Jacobs Daisy Wild Eau So Intense
Marc Jacobs Daisy Glow, Daisy Love Glow & Daisy Eau So Fresh Glow
Miller Harris Mìneir & Staccato
Mugler Alien Extraintense
Narciso Rodriguez For Her Intense
Narciso Rodriguez Safran Musc :: All Of Me Intense
Narciso Rodriguez Radiant Magnolia & Rose Epicée :: Wild Tuberose
Nina Ricci Nina Precious Gold :: Vénus de Nina Ricci
Nomenclature Night Serum :: Aloeae
Ormonde Jayne Kashmir :: Belle de Jour & Belle de Nuit
Ormonde Jayne Nawaf Zaffran :: Patchouli D'Atlas
Oscar de la Renta New York
Paco Rabanne Phantom Elixir :: Fame Couture
Parfums de Marly Palatine
Parfums de Nicolaï Macaron Bourbon, Pavlova & Saint Honoré
Parle Moi de Parfum Blossoms Smoke
Pierre Guillaume Staelios :: Dilshad
Prada Infusion de Rhubarbe
Providence Perfume Co Vanilla Vellum & Vanilla Vellichor
Ralph Lauren Romance Elixir
Régime des Fleurs Gold Smoke
Régime des Fleurs Fleur Éclair :: Blood Spider Orchids
Roberto Cavalli Sweet Ferocious
Rochas Eau de Rochas Néroli Azur :: Audace
Roger & Gallet Cologne Twist
Room 1015 Jasmine Freak
Santa Maria Novella Ambra & Incenso
Tauer Perfumes Heraud
The 7 Virtues Candied Lychee
The Body Shop Pome Musk
Tom Ford Rose Exposed :: Bois Pacifique :: Amber Intrigue
Tory Burch Sublime
Trudon Absolu
Trussardi Primo
Une Nuit Nomade Estrella de la Mañana, Jardins de Misfah & Silver Saffron
Valentino Bianco 1968 & Rockstud Noir
Valentino Born in Roma Donna Extradose & Born in Roma Uomo Extradose
Van Cleef & Arpels Moonlight Cherry :: Musc de Soie
Versace Ambre Nectar, Patchouli Précieux & Réve de Myrrhe
Versace Rose Flamboyante
Versace Eros Najim
Victoria Beckham 21:50 Rêverie
Victoria's Secret Bombshell Midnight :: Daring
Viktor & Rolf Flowerbomb Extreme 2025
Vilhelm Parfumerie Chimilka, Great Lord & Sun Cities
Yves Rocher Vanille d'Orchidée
Yves Rocher Calme Absolu, Ondes Positives & Tendres Instants
Yves Saint Laurent Black Opium Glitter
Zoologist Beaver Maple Edition :: King Cobra
Upcoming fragrance launches 2025:
Carner Barcelona La Playa (?)
Celine Un Été Français (?)
Hermès Terre d’Hermès Intense (?)
Olfactive Studio 3 new fragrances (?)
Ormonde Jayne Montabaco Aruba (Spring 2025)
Pierre Guillaume Eglise de Velours (February)
Serge Lutens Le Perce-Vent (?)