This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2026, or 2027 and beyond.
Included here are all new perfumes posted through 1 May 2026. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
4711 Remix St Tropez
4711 Aqua Colonia Absolue Imperial Tobacco, Royal Oud & White Cedar
Acqua di Parma Colonia il Profumo Millesimato
Acqua di Parma Buongiorno Al Bacio, Buongiorno Amore Mio, Buongiorno Buonanotte, Buongiorno Dolce Far Niente & Buongiorno Gioco del Destino
Aerin Mediterranean Honeysuckle Soleil
Amouage Line 618, Remain & Sequence
Amouage Oud Zuhal :: Love Hibiscus
Anatole Lebreton Duende & Rubaiyat
Andrea Maack Indigo
Aramis Intuition Intense
Arielle Shoshana Wednesday
Atelier Cologne Pivoine Nue
Azzaro Forever Wanted Absolu
Balmain Rose de Soie :: Destin de Balmain
BeauFort London Fathom V Director's Cut
Billie Eilish Your Turn II
Bond no. 9 Tuxedo Park
Bvlgari Eau Parfumée Thé Impérial
By Kilian Her Majesty
Byredo Sister Dreamer
Cacharel Yes I Am Gold :: Ella Ella Flora Azura
Calvin Klein Euphoria Elixir Bold, Euphoria Elixir Magnetic & Euphoria Elixir Solar
Calvin Klein CK One Night Essence
Carner Barcelona Isla Bohemia
Carolina Herrera Bad Boy Cobalt Absolute :: Good Girl Jasmine Absolute
Carolina Herrera Stallion Leather Sirocco
Carolina Herrera CH Swing & CH Men Swing
Chloé Nomade Jardin d'Égypte
Chloé Plage du Figuier, Sable Lavande, Sous Les Pins & Vert Soleil
Chopard Tobacco Malaki
Christian Dior Sauvage Rare Blend
Christian Dior Addict Peachy Glow, Purple Glow & Rosy Glow
Christian Dior J'Adore Intense :: Cuir Saddle
Christian Louboutin Oud Fétiche
Coach Cherry
Coach Pure Platinum :: Dreams Starlight
Comme des Garçons Dia x Meg Webster
Creed Wild Vetiver
Dawn Spencer Hurwitz Snow Angels, Black Death Cherry & Cherry Daydream
Dolce & Gabbana The One Intense :: Velvet Crystal Smoke
Dolce & Gabbana Dolce Magnolia
Donna Karan DKNY 24/7 Electric & 24/7 Rush
Donna Karan DKNY Be Delicious Latte Matcha, Pistachio & Vanilla
Donna Karan Cashmere & Rose Absolu
DS & Durga Debaser in Bloom :: Concrete Lightning
Elie Saab L'Homme Intense
Elizabeth Arden Green Tea Strawberry Basil :: Eternal Aura
Ellis Brooklyn Isla Sirena
Eris Parfums Mother's Milk
Ermenegildo Zegna A Trivero, Il Calamaio, Il Lanificio, Il Sottobosco, La Panoramica & Saga del Piemonte
Escada Yum Me, Sunny!
Escentric Molecules Molecule 01 + Champaca
Escentric Molecules Cologne One
Estée Lauder + Diane von Furstenberg InCharge Essence d’Eau
Etat Libre d’Orange Let's Pretend
Fendi Sogni d'Oro
Floral Street + Bridgerton Enchanted Masquerade
Fragonard L’Air de Grasse
Frédéric Malle Contre-Jour
Giorgio Armani Stronger With You Powerfully & Stronger With You Spices
Giorgio Armani Orange Méditerranée & Oud Nacré :: My Way Sunny Vanilla
Giorgio Armani Power of You :: Armani Privé Lumières
Giorgio Armani Sì Passione Red Bloom & Sì Nude Bloom
Givenchy London Confidential
Givenchy Inséparables :: Irresistible Nectar
Givenchy L’Interdit Narcisse Blanc :: Gentleman Society Sport
Gucci Lignum Idealis & Ylang Ambrato
Gucci Bloom Ambrosia d'Oro
Guerlain L'Homme Idéal Cologne Forte :: Tabac Sahara
Guerlain Shalimar Millesime Rose
Hermès Un Jardin Sous la Mer
Histoires de Parfums This is Not a Blue Bottle 1.8 Sold Out!
Hugo Boss Boss Bottled Striking Lavender :: Unapologetic Bergamot
Hugo Boss Alive Sparkling Lavender
Imaginary Authors First Peach of the Season
Issey Miyake Lumière d'Issey
Jean Paul Gaultier Scandal Elixir & Scandal Pour Homme Elixir
Jean Paul Gaultier Divine Couture :: Le Male In Blue
Jean Paul Gaultier Le Beau Narcisse & La Belle Rosea
John Varvatos Artisan Costiero
Jo Loves With Love from London
Jo Malone Carrot Blossom, Scarlet Beetroot & Velvety Butternut
Juicy Couture Viva La Juicy Elixir
Juliette Has A Gun Banana Rush :: Madeleine Impériale
Karl Lagerfeld Karl Ikonik Absolu
Kenzo L'Eau Ambrée :: Le Rouge Flower
Kerosene Vanilified & With Angels And Archangels
Lancôme Idôle Peach ‘N Roses
Lancôme La Nuit Trésor Rouge Drama
Lanvin Éclat d'Arpège White Tea
L’Artisan Parfumeur L'Amant
Le Labo Shiu 25 :: Violette 30
Liquides Imaginaires Âme de Fleur
L'Occitane Fleurs de Cerisier Thé Blanc :: Mimosa Verveine
L'Occitane Nuit Festive & Premiers Rayons
Loewe Wild Coffee :: Aire Sutileza Elixir
Louis Vuitton Ambre Levant
LoveShackFancy Sweetheart
Lush Big Blue, Black Pearl & Candy Rain
Maison Margiela Chasing Sunsets :: Up at Dawn
Maison Margiela Anguish & Awe, Blaze of Stillness, Delight in Despair, Fit of Folly, Silent Fury and Tender Defiance
Marc Jacobs Daisy Wild Eau So Extra
Maria Candida Gentile Garofano :: Mimosa
Matière Première Metal Lavender
Memo Odéon Rosebud :: Cap Camarat
Molton Brown Tea Ceremony
Montblanc Neroli Letters :: Legend Elixir
Moschino Toy 2 Gummy & Toy 2 Yummy
Mugler Angel Blush Eau de Parfum Musquée :: Alien Pulp
Narciso Rodriguez Pure Musc Blanc :: Santal Musc for Him
Narciso Rodriguez Neroli Essence :: Musc Grenat
Nest Fragrances Balinese Coconut :: Santa Barbara Strawberry
Paco Rabanne Fame in Love & Phantom in Red
Parfums de Marly Athénaïs
Parfums de Nicolaï Fig-Tea Intense
Parfums MDCI Vetyver Messenger
Penhaligon's Bold Blend
Philosophy Fresh Cream Silk Cloud
Pierre Guillaume 13.2 Metarosme & 29.1 À l’heure des Catleyas
Prada Infusion de Santal Chai
Profumum Auriga
Ralph Lauren Polo Red Extreme
Régime des Fleurs Wildly Fig :: Black Spruce
Régime des Fleurs Eucalyptic :: Saffron Fever
Régime des Fleurs Arielle's Garden
Rochas Mademoiselle Rochas In Love
Rochas Eau de Rochas Pomelo Passion
Roger & Gallet Café Roger, Cherry Marmelade, Jasmin Lollipop & Mandarine Doudou
Room 1015 Poppy Riot
Rosie Jane Matilda
Salvatore Ferragamo Fiamma Assoluta :: Signorina Romantica
Serge Lutens La Nuit Tombée
Shiseido Zen Essence
Tauer Perfumes Patch Absolue
The 7 Virtues Strawberry Jam
Tom Ford Taormina Orange :: Figue Érotique
Tom Ford Eau de Grey Vetiver
Trudon Carmen
Une Nuit Nomade Spicy Road
Valentino Born in Roma Donna Purple Melancholia & Born in Roma Uomo Purple Melancholia
Van Cleef & Arpels Fleur de Nuit
Victoria's Secret Very Sexy Blush & Very Sexy Euphoric
Victoria's Secret Bombshell Bouquet :: Day Dream
Victoria's Secret Bombshell Bronze
Vilhelm Parfumerie Dear Lord
What We Do Is Secret Covert Musk
Yves Rocher Bouquet Ambré :: Baies d'Hiver
Yves Rocher Eau Fraîche Aérienne, Eau Fraîche Pétillante & Eau Fraîche Poudrée
Yves Saint Laurent Libre Berry Crush
Yves Saint Laurent Y Iced Cologne
Zadig & Voltaire Zadig L'Intense
Upcoming fragrance launches 2026:
Atkinsons Spice Of London (?)
Burberry Goddess Amber Vanilla (?)
Issey Miyake L'Eau d'Issey Eau Essentielle (?)
Lancome La Vie Est Belle L'Elixir Very Cherry (?)
Mugler Starlicious trio (?)
2027 or Unknown launch date:
Louis Vuitton Journey to China trio (?)
Olfactive Studio 3 new fragrances (?)