This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2026, or 2027 and beyond.
Included here are all new perfumes posted through 6 June 2026. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
4711 Remix St Tropez
4711 Aqua Colonia Absolue Imperial Tobacco, Royal Oud & White Cedar
Acqua di Parma Buongiorno Al Bacio, Buongiorno Amore Mio, Buongiorno Buonanotte, Buongiorno Dolce Far Niente & Buongiorno Gioco del Destino
Aerin Mediterranean Honeysuckle Soleil
Amouage Line 618, Remain & Sequence
Amouage Oud Zuhal :: Love Hibiscus
Anatole Lebreton Tabaquero
Andrea Maack Indigo
Aramis Intuition Intense
Arielle Shoshana Wednesday
Atelier Cologne Pivoine Nue
Atkinsons Spice Of London
Azzaro Forever Wanted Absolu
Balmain Rose de Soie :: Destin de Balmain
BeauFort London Fathom V Director's Cut
Bond no. 9 Tuxedo Park
Bottega Veneta Always Now, Balliamo, Bare Morning, Crepuscolo, Moment After, Montebello, Night Sounds, Ricordami, Slow Rise & Velvet Steps
Bvlgari Allegra Biaciami Ancora :: Eau Parfumée Thé Impérial
By Kilian Her Majesty
Byredo Sister Dreamer
Cacharel Yes I Am Gold :: Ella Ella Flora Azura
Calvin Klein Euphoria Elixir Bold, Euphoria Elixir Magnetic & Euphoria Elixir Solar
Calvin Klein CK One Night Essence
Carner Barcelona Isla Bohemia
Carolina Herrera Bad Boy Cobalt Absolute :: Stallion Leather Sirocco
Carolina Herrera CH Swing & CH Men Swing
Chloé Nomade Jardin d'Égypte
Chloé Plage du Figuier, Sable Lavande, Sous Les Pins & Vert Soleil
Chopard Tobacco Malaki
Christian Dior Addict Peachy Glow, Purple Glow & Rosy Glow
Christian Dior J'Adore Intense :: Cuir Saddle
Christian Dior Dior Paradise
Christian Louboutin Lys Fétiche :: Oud Fétiche
Coach Cherry :: Pure Platinum
Comme des Garçons Dia x Meg Webster
Comme des Garçons To Vetiver
Creed Wild Vetiver
Diesel Only Desire
Dolce & Gabbana The One Intense :: Velvet Crystal Smoke
Dolce & Gabbana Dolce Magnolia
Donna Karan DKNY Be Delicious Latte Matcha, Pistachio & Vanilla
Donna Karan Cashmere & Rose Absolu
DS & Durga Rose Pacific :: Debaser in Bloom
Elie Saab L'Homme Intense
Elizabeth Arden Green Tea Strawberry Basil :: Eternal Aura
Ellis Brooklyn Isla Sirena
Eris Parfums Mother's Milk
Ermenegildo Zegna A Trivero, Il Calamaio, Il Lanificio, Il Sottobosco, La Panoramica & Saga del Piemonte
Escada Yum Me, Sunny!
Escentric Molecules Molecule 01 + Champaca
Escentric Molecules Cologne One
Estée Lauder + Diane von Furstenberg InCharge Essence d’Eau
Etat Libre d’Orange Nihilismus :: Let's Pretend
Fendi Sogni d'Oro
Floral Street + Bridgerton Enchanted Masquerade
Floris London Celest
Fragonard L’Air de Grasse
Frédéric Malle Contre-Jour
Giorgio Armani Stronger With You Powerfully & Stronger With You Spices
Giorgio Armani Orange Méditerranée & Oud Nacré :: My Way Sunny Vanilla
Giorgio Armani Power of You
Giorgio Armani Sì Passione Red Bloom & Sì Nude Bloom
Givenchy London Confidential
Givenchy Inséparables :: Irresistible Nectar
Givenchy L’Interdit Narcisse Blanc :: Gentleman Society Sport
Gucci Lignum Idealis & Ylang Ambrato
Gucci Bloom Ambrosia d'Oro
Guerlain L'Homme Idéal Cologne Forte :: Tabac Sahara
Guerlain Shalimar Millesime Rose
Hermès Un Jardin Sous la Mer
Histoires de Parfums This is Not a Blue Bottle 1.8 Sold Out!
Hugo Boss Boss Bottled Striking Lavender :: Unapologetic Bergamot
Hugo Boss Alive Sparkling Lavender
Imaginary Authors First Peach of the Season
Issey Miyake Lumière d'Issey
Issey Miyake L'Eau d'Issey Eau Essentielle & L'Eau d'Issey pour Homme Eau Essentielle
Jean Paul Gaultier Scandal Elixir & Scandal Pour Homme Elixir
Jean Paul Gaultier Divine Couture :: Le Male In Blue
Jean Paul Gaultier Le Beau Narcisse & La Belle Rosea
Jean Paul Gaultier Ambre Tatouage, Cuir 1976, French Oud, Musc Terrible, Rose Palace & Santal Paname
John Varvatos Artisan Costiero
Jo Loves With Love from London
Jo Malone Carrot Blossom, Scarlet Beetroot & Velvety Butternut
Juicy Couture Viva La Juicy Elixir
Juliette Has A Gun Banana Rush :: Madeleine Impériale
Karl Lagerfeld Karl Ikonik Absolu
Karl Lagerfeld Jeans Urban Green & Urban Coral
Kenzo L'Eau Ambrée :: Le Rouge Flower
Kerosene Vanilified & With Angels And Archangels
Lancôme La Vie Est Belle L'Elixir Very Cherry :: Idôle Peach ‘N Roses
Lancôme La Nuit Trésor Rouge Drama
Lanvin Éclat d'Arpège White Tea
L’Artisan Parfumeur L'Amant
Le Labo Shiu 25 :: Violette 30
L’Entropiste White Blood
Liquides Imaginaires Âme de Fleur
L'Occitane Fleurs de Cerisier Thé Blanc :: Mimosa Verveine
Loewe Wild Coffee :: Aire Sutileza Elixir
Louis Vuitton Ambre Levant
LoveShackFancy Sweetheart
Maison Margiela Chasing Sunsets :: Up at Dawn
Maison Margiela Anguish & Awe, Blaze of Stillness, Delight in Despair, Fit of Folly, Silent Fury and Tender Defiance
Marc Jacobs Daisy Wild Eau So Extra
Maria Candida Gentile Garofano :: Mimosa
Matière Première Metal Lavender
Memo Odéon Rosebud :: Cap Camarat
Memo Omnia Omnibus Ubique :: Menorca
Mizensir Memory of the Sun
Molton Brown Tea Ceremony
Montblanc Neroli Letters :: Legend Elixir
Moschino Toy 2 Gummy & Toy 2 Yummy
Mugler Angel Blush Eau de Parfum Musquée :: Alien Pulp
Mugler Starlicious trio
Narciso Rodriguez Pure Musc Blanc :: Santal Musc for Him
Narciso Rodriguez Neroli Essence :: Musc Grenat
Nasomatto Micodelirio
Nest Fragrances Balinese Coconut :: Santa Barbara Strawberry
Nina Ricci L'Air du Temps White Orchid Edition
Paco Rabanne Fame in Love & Phantom in Red
Parfums de Marly Athénaïs
Parfums de Nicolaï Fleur D’Oranger :: Fig-Tea Intense
Parfums MDCI Vetyver Messenger
Penhaligon's Bold Blend
Philosophy Fresh Cream Silk Cloud
Philosophy Summer Grace Sea of Love, Summer Grace Tropical Summer & Summer Grace Waterfront Escape
Pierre Guillaume 13.2 Metarosme & 29.1 À l’heure des Catleyas
Prada Infusion de Santal Chai
Providence Perfume Co Melia Lei
Régime des Fleurs Wildly Fig
Régime des Fleurs Eucalyptic :: Saffron Fever
Régime des Fleurs Swans :: Arielle's Garden
Rochas Audace Le Parfum :: Mademoiselle Rochas In Love
Rochas Eau de Rochas Pomelo Passion
Roger & Gallet Café Roger, Cherry Marmelade, Jasmin Lollipop & Mandarine Doudou
Room 1015 Poppy Riot
Rosie Jane Matilda
Salvatore Ferragamo Fiamma Assoluta
Serge Lutens La Nuit Tombée
Shiseido Zen Essence
Tauer Perfumes L’Air du Jardin Caché :: Patch Absolue
The 7 Virtues Strawberry Jam
The Different Company Crazy Tubéreuse, Gin-Seng, Gothic Incense, Maddy & Salty Kiss
Tom Ford Taormina Orange
Tom Ford Eau de Grey Vetiver
Trudon Carmen
Une Nuit Nomade Spicy Road
Valentino Born in Roma Donna Purple Melancholia & Born in Roma Uomo Purple Melancholia
Van Cleef & Arpels Fleur de Nuit
Victoria's Secret Very Sexy Blush & Very Sexy Euphoric
Victoria's Secret Bombshell Bouquet :: Day Dream
Victoria's Secret Bombshell Bronze
Viktor & Rolf Bonbon Berry Jelly, Bonbon Caramel Crunch & Bonbon Cola Fizz
Vilhelm Parfumerie Dear Lord
Vince Camuto Wonderbloom Bliss
What We Do Is Secret Covert Musk
Yves Rocher Bouquet Ambré
Yves Rocher Eau Fraîche Aérienne, Eau Fraîche Pétillante & Eau Fraîche Poudrée
Yves Saint Laurent Libre Berry Crush
Yves Saint Laurent Coeur :: Y Iced Cologne
Zadig & Voltaire Zadig L'Intense
Upcoming fragrance launches 2026:
Burberry Goddess Amber Vanilla (?)
Jo Malone Sea Salt & Bergamot (?)
Room 1015 Wasabi Klub (June)
2027 or Unknown launch date:
Louis Vuitton Journey to China trio (?)
Olfactive Studio 3 new fragrances (?)