This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2026, or 2027 and beyond.
Included here are all new perfumes posted through 20 August 2026. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
Acqua di Parma Buongiorno Al Bacio, Buongiorno Amore Mio, Buongiorno Buonanotte, Buongiorno Dolce Far Niente & Buongiorno Gioco del Destino
Acqua di Parma Oud Ambrosia
Aerin Amber Musk Pistache
Akro Heat
Amouage Love Hibiscus
Amouage Suede Ibri & Tonka Misfah
Anatole Lebreton Tabaquero
Andrea Maack Indigo
Aramis Intuition Intense
Ariana Grande Cloud Aurora
Atelier Cologne Pivoine Nue
Atkinsons Mystic Moonlight :: Spice Of London
Balenciaga Amber Crush, Pink Oud & Vanilla XXL
Balmain Rose de Soie
BeauFort London Fathom V Director's Cut
Billie Eilish Eilish Intense
Bond no. 9 My Oud & Super Oud
Bond no. 9 Tuxedo Park
Bottega Veneta Always Now, Balliamo, Bare Morning, Crepuscolo, Moment After, Montebello, Night Sounds, Ricordami, Slow Rise & Velvet Steps
Britney Spears Goddess Fantasy
Burberry Goddess Amber Vanilla
Bvlgari Allegra Biaciami Ancora
By Kilian Midnight Espresso, Piña Paraíso & Sparkling Royal
Byredo Late Lunch :: Sister Dreamer
Byredo Future Memories :: Oboro
Byredo Suede Osmanthus
Calvin Klein CK One Night Essence
Calvin Klein Eternity Suede Essence For Women & Eternity Suede Essence For Men
Calvin Klein Euphoria Signature Elixir
Carner Barcelona Isla Bohemia
Carolina Herrera CH Swing & CH Men Swing
Carolina Herrera La Bomba Intensa :: Peccato Nobile
Carthusia Intenso di Sandalo
Chanel Coco Mademoiselle Crush Absolu
Chloé Cedrus de Nuit :: Chloé Le Nectar
Chopard Tobacco Malaki
Christian Dior J'Adore Intense :: Dior Paradise
Christian Louboutin Lys Fétiche :: Oud Fétiche
Coach Cherry :: Pure Platinum
Comme des Garçons Dia x Meg Webster
Comme des Garçons To Vetiver
Creed Wild Vetiver
Diesel Only Desire
Dolce & Gabbana Your Devotion
Donna Karan DKNY Be Delicious Latte Matcha, Pistachio & Vanilla
Donna Karan Cashmere & Rose Absolu
Dries Van Noten Velvet Violet
DS & Durga Rose Pacific :: Debaser in Bloom
DS & Durga Ain’t That Sweet
Elie Saab L'Homme Intense
Elizabeth Taylor White Diamonds Icon
Ellis Brooklyn Vanilla Rice :: Isla Sirena
Eris Parfums Mother's Milk
Escentric Molecules Molecule 01 + Clary Sage :: Cologne One
Estée Lauder Glimmer
Etat Libre d’Orange Nihilismus :: Let's Pretend
Fendi Sogni d'Oro
Floris London Celest
Frapin The Last Fight
Fzotic Creosote
Giorgio Armani I Will
Givenchy London Confidential
Givenchy L’Interdit Elixir
Gucci Flora Gorgeous Orchid Intense
Guerlain Shalimar Millesime Rose
Hermès Ginseng Biloba :: Barénia Pleine Fleur
Histoires de Parfums This is Not a Blue Bottle 1.8 Sold Out!
Hugo Boss Alive Sparkling Lavender
Hugo Boss Boss Bottled Beyond for Her
Imaginary Authors First Peach of the Season
Issey Miyake L'Eau d'Issey Eau Essentielle & L'Eau d'Issey pour Homme Eau Essentielle
Jean Paul Gaultier Le Beau Narcisse & La Belle Rosea
Jean Paul Gaultier Ambre Tatouage, Cuir 1976, French Oud, Musc Terrible, Rose Palace & Santal Paname
Jean Paul Gaultier La Favorite
Jimmy Choo I Want Choo Midnight
John Varvatos Artisan Costiero
Jo Loves With Love from Capri :: With Love from London
Jo Malone Carrot Blossom, Scarlet Beetroot & Velvety Butternut
Jo Malone Rose & Oud Leather
Jo Malone Sea Salt & Bergamot
Juicy Couture Just Moi Intense :: Viva La Juicy Elixir
Juliette Has A Gun Banana Rush
Karl Lagerfeld Karl Ikonik Absolu
Karl Lagerfeld Jeans Urban Green & Urban Coral
Karl Lagerfeld Fleur de Vanille & Bois De Oud
Kenzo L'Eau Ambrée
Kerosene Vanilified & With Angels And Archangels
Lancôme La Vie Est Belle L'Elixir Very Cherry
Lancôme Hidden by a Rose
Lanvin Éclat d'Arpège White Tea
Le Labo Shiu 25
L’Entropiste White Blood
Loewe Wild Coffee :: Aire Sutileza Elixir
Loewe Field Diary, Rosetopia, Smoky Rain, Sweet Woodland & Verdant Grove
Louis Vuitton Tea Storm, Ink Mark & Moon Tale
LoveShackFancy Sweetheart
Lush Moominvalley
Maison Margiela Lost Eden
Maison Margiela Anguish & Awe, Blaze of Stillness, Delight in Despair, Fit of Folly, Silent Fury and Tender Defiance
Maria Candida Gentile Garofano :: Mimosa
Maria Candida Gentile Aqua Forte
Matière Première Metal Lavender
Max Mara Max Mara Le Parfum
Memo Odéon Rosebud :: Cap Camarat
Memo Omnia Omnibus Ubique :: Menorca
Memo Darling Point
Michael Kors Pour Femme Pink Horizon, Pour Femme Violet Sunset, Pour Homme Blue Dusk & Pour Homme Green Infinity
Miu Miu Miutine Intense
Mizensir Memory of the Sun
Montblanc Explorer Infinite :: Legend Elixir
Mugler Starlicious trio
Narciso Rodriguez Neroli Essence :: All Of Me Essentiel
Nasomatto Micodelirio
Neela Vermeire Créations Neith
Nest Fragrances Cardamom Latte
Nina Ricci Vénus Eau de Parfum Florale
Nina Ricci L'Air du Temps White Orchid Edition
Ormonde Jayne Musc Rogue :: Suede Silhouette
Paco Rabanne Brutalist Amber
Parfums de Nicolaï Fleur D’Oranger :: Fig-Tea Intense
Parfums de Nicolaï Sultan Leather
Parfums MDCI Vetyver Messenger
Penhaligon's Bold Blend
Penhaligon’s The Manoeuvres Of The Baroness
Philosophy Fresh Cream Silk Cloud
Philosophy Summer Grace Sea of Love, Summer Grace Tropical Summer & Summer Grace Waterfront Escape
Pierre Guillaume 13.2 Metarosme & 29.1 À l’heure des Catleyas
Prada Olfactories Compulsion, Malombra, Nylon Noir, Pink Flamboyance, Tainted Violet, Trembled Blossoms
Prada Paradoxe Sweet Chemistry
Profumum Roma Kyoto
Providence Perfume Co Melia Lei
Régime des Fleurs Palo Santo Halo :: Wildly Fig
Régime des Fleurs Saffron Fever
Régime des Fleurs Swans :: Arielle's Garden
Rochas Audace Le Parfum
Rochas Eau de Rochas Pomelo Passion
Roger & Gallet Café Roger, Cherry Marmelade, Jasmin Lollipop & Mandarine Doudou
Room 1015 Wasabi Klub
Salvatore Ferragamo Fiamma Assoluta
Santa Maria Novella Nectarium
Shiseido Zen Essence
Tauer Perfumes L’Air du Jardin Caché :: Patch Absolue
The Different Company Crazy Tubéreuse, Gin-Seng, Gothic Incense, Maddy & Salty Kiss
Tom Ford Ombré Leather Reserve :: Taormina Orange
Tom Ford Tobacco Chocolat :: Eau de Grey Vetiver
Trudon Carmen
Une Nuit Nomade Spicy Road
Valentino Vendetta Donna & Vendetta Uomo
Victoria's Secret Tease Strawberry Bisou :: Bombshell Bouquet
Victoria's Secret Bare Nectar :: Bombshell Bronze
Viktor & Rolf Bonbon Berry Jelly, Bonbon Caramel Crunch & Bonbon Cola Fizz
Vince Camuto Wonderbloom Bliss
Yves Rocher Bouquet Ambré
Yves Rocher Eau Fraîche Aérienne, Eau Fraîche Pétillante & Eau Fraîche Poudrée
Yves Saint Laurent Black Opium Pink Glaze
Yves Saint Laurent Libre Santal Couture
Yves Saint Laurent Coeur
Zadig & Voltaire This is Her! Red Hot & This is Him! Red Hot
Zoologist Toucan
Upcoming fragrance launches 2026:
Ellis Brooklyn Plum Tonic (August)
Frédéric Malle Northern Love (September)
Juliette Has A Gun Purple Trouble (?)
Marc Jacobs Just Perfect (?)