This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2026, or 2027 and beyond.
Included here are all new perfumes posted through 27 February 2026. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
4711 Remix St Tropez :: Remix Vibrant Night
4711 Aqua Colonia Absolue Imperial Tobacco, Royal Oud & White Cedar
Acqua di Parma Gelsomino a Freddo Ambrosia & Zafferano Ambrosia
Acqua di Parma Colonia il Profumo Millesimato
Aerin Mediterranean Honeysuckle Soleil
Aftelier Patchouli Noir
Amouage Line 618, Remain & Sequence
Anatole Lebreton Duende & Rubaiyat
Andrea Maack Neon Veil
Arielle Shoshana Wednesday
Arquiste Nocturnality
Atkinsons Ambre Royal, Midnight Scented Dream & Platinum Blend
Azzaro Forever Wanted Absolu
Balmain Destin de Balmain
BeauFort London Sirenide
Billie Eilish Your Turn II
Bond no. 9 New York Chic :: Good Oud & Oud Supreme
Bottega Veneta Almost Dawn, Goodmorning Midnight & Hinoki
Britney Spears Fantasy Did It Again Edition
Bvlgari Eau Parfumée Thé Impérial
By Kilian Her Majesty
Byredo Bois Obscur
By Rosie Jane Remi
Cacharel Yes I Am Gold :: Ella Ella Flora Azura
Calvin Klein Euphoria Elixir Bold, Euphoria Elixir Magnetic & Euphoria Elixir Solar
Carner Barcelona Bo-Bo Intense
Carolina Herrera Bad Boy Cobalt Absolute :: Good Girl Jasmine Absolute
Carolina Herrera Stallion Leather Sirocco
Chloé Nomade Jardin d'Égypte
Chloé Plage du Figuier, Sable Lavande, Sous Les Pins & Vert Soleil
Christian Dior Sauvage Rare Blend
Christian Dior Addict Peachy Glow, Purple Glow & Rosy Glow
Christian Dior J'Adore Intense :: Cuir Saddle
Christian Louboutin Oud Fétiche :: Lavande Fétiche
Coach Dreams Starlight
Comme des Garçons Vaquera Classique Perdu
Costume National Fiery Amber
Coty Infiniment Coty Paris Ambre Antique
Creed Wild Vetiver
Dawn Spencer Hurwitz Snow Angels, Black Death Cherry & Cherry Daydream
Dolce & Gabbana Velvet Honey Santal & Velvet Passion Oud
Dolce & Gabbana The One Intense :: Velvet Crystal Smoke
Donna Karan DKNY 24/7 Electric & 24/7 Rush
Donna Karan DKNY Be Delicious Latte Matcha, Pistachio & Vanilla
DS & Durga Concrete Lightning
Elie Saab Le Parfum Absolu
Elizabeth Arden Green Tea Strawberry Basil :: Eternal Aura
Ellis Brooklyn Vanilla Man & Worth Avenue
Ermenegildo Zegna A Trivero, Il Calamaio, Il Lanificio, Il Sottobosco, La Panoramica & Saga del Piemonte
Escada Yum Me, Sunny!
Escentric Molecules Molecule 01 + Cistus
Escentric Molecules Molecule 01 + Champaca
Estée Lauder + Diane von Furstenberg InCharge Essence d’Eau
Etat Libre d’Orange Above the Waves
Floral Street + Bridgerton Enchanted Masquerade
Fragonard L’Air de Grasse
Frédéric Malle Contre-Jour
Giorgio Armani Stronger With You Powerfully & Stronger With You Spices
Giorgio Armani Orange Méditerranée & Oud Nacré :: My Way Sunny Vanilla
Giorgio Armani Power of You :: Armani Privé Lumières
Giorgio Armani Sì Passione Red Bloom & Sì Nude Bloom
Givenchy Inséparables :: Irresistible Nectar
Givenchy L’Interdit Narcisse Blanc :: Gentleman Society Sport
Gucci Muschio di Luce, Muschio Mineralis, Rosa Incandescente & Rosa Sublime
Gucci Lignum Idealis & Ylang Ambrato
Gucci Bloom Ambrosia d'Oro
Guerlain Royal Extract III :: L'Homme Idéal Cologne Forte
Guerlain Tabac Sahara
Hermès Oud Esma :: Un Jardin Sous la Mer
Hiram Green Ultra
Histoires de Parfums This is Not a Blue Bottle 1.8 Sold Out!
Hugo Boss Boss Bottled Striking Lavender :: Unapologetic Bergamot
Imaginary Authors The Abandoned Mansion
Issey Miyake Lumière d'Issey
Jean Paul Gaultier Scandal Elixir & Scandal Pour Homme Elixir
Jean Paul Gaultier Divine Couture :: Le Male In Blue
John Varvatos Artisan Forest
Jo Malone Sandalwood & Spiced Apricot
Jovoy Paris Ha Long Bay
Juliette Has A Gun Madeleine Impériale :: Powder Love
Kenzo Le Rouge Flower
Lancôme Idôle Peach ‘N Roses
Lancôme La Nuit Trésor Rouge Drama
L’Artisan Parfumeur L'Amant :: Fleur de Lune
Le Labo Violette 30
L’Entropiste Ensang Noir
Liberty LBTY Liberty 1875
Liquides Imaginaires Âme de Fleur
L'Occitane Fleurs de Cerisier Thé Blanc :: Mimosa Verveine
L'Occitane Nuit Festive & Premiers Rayons
Loewe Roasted Vanilla, Bittersweet Oud & Iris Root
Lolita Lempicka Fleurs de Lolita Lempicka
Lorenzo Villoresi Teti
Louis Vuitton Ambre Levant :: Fantasmagory
LoveShackFancy Secret Crush
Lush Big Blue, Black Pearl & Candy Rain :: Super Fairy
Maison Francis Kurkdjian Baccarat Rouge 540 Édition Millésime
Maison Margiela Chasing Sunsets :: Up at Dawn
Marc Jacobs Daisy Wild Eau So Extra :: Daisy Murakami
Michael Kors Pour Femme Absolu & Pour Homme Absolu
Molton Brown Tea Ceremony
Montblanc Neroli Letters :: Signature Elixir
Moschino Toy Boy 2
Mugler Angel Blush Eau de Parfum Musquée :: Alien Pulp
Narciso Rodriguez Pure Musc Blanc :: Santal Musc for Him
Narciso Rodriguez Musc Grenat
Nest Fragrances Balinese Coconut :: Santa Barbara Strawberry
Ormonde Jayne Bijou Zafran & Oud Liaisons
Paco Rabanne Fame in Love & Phantom in Red
Parfums de Marly Carios, Eragon & Valero
Parfums de Marly Athénaïs
Parfums de Nicolaï Crème Ebène
Parle Moi de Parfum Looking for Vanilla
Penhaligon's Bold Blend
Pierre Guillaume Volupte Noire & Kyphenzé
Prada Infusion de Santal Chai
Profumum Auriga
Puig Agua Brava, Agua Lavanda Iris, Agua Noble & Agua Mediterránea
Ralph Lauren Polo Red Extreme
Régime des Fleurs Black Spruce
Régime des Fleurs Wicked Honey :: Bitter Lime Rind
Régime des Fleurs Eucalyptic
Roberto Cavalli Marbleous Leather, Marbleous Rose & Marbleous Vetiver
Rochas Mademoiselle Rochas In Love
Room 1015 Poppy Riot
Rosie Jane Matilda
Salvatore Ferragamo Signorina Romantica :: Sublime Leather
Sarah Jessica Parker Lovely Noir
Serge Lutens La Nuit Tombée
Tauer Perfumes L’Air du Désert Marocain Noir
The 7 Virtues Strawberry Jam :: Buttercream Haze
Tocca Laila
Tom Ford Figue Érotique
Valentino Born in Roma Donna Purple Melancholia & Born in Roma Uomo Purple Melancholia
Van Cleef & Arpels Fleur de Nuit
Versace Crystal Emerald
Victoria's Secret Bombshell Soirée
Victoria's Secret Very Sexy Blush & Very Sexy Euphoric
Victoria's Secret Day Dream
Viktor & Rolf Flowerbomb Pretty Peony
Vince Camuto Rosso & Amore Intenso
What We Do Is Secret Covert Musk
Yves Rocher Baies d'Hiver
Yves Saint Laurent Libre Berry Crush
Yves Saint Laurent Y Iced Cologne
Zadig & Voltaire Zadig L'Intense
Upcoming fragrance launches 2026:
Dolce & Gabbana Dolce Magnolia (April)
Guerlain Shalimar Millesime Rose (?)
Juliette Has A Gun Banana Rush (March)
Moschino Toy 2 Gummy & Toy 2 Yummy (?)
Rochas Eau de Rochas Pomelo Passion (March)
Vilhelm Parfumerie Dear Lord (?)
2027 or Unknown launch date:
Louis Vuitton Journey to China trio (?)
Olfactive Studio 3 new fragrances (?)