Matière Première, the French niche house of perfumer Aurélien Guichard, has launched Cherry Amber, a new unisex fragrance. Cherry Amber is currently exclusive to the Middle East.
Aurélien Guichard created a modern Amber Accord imagined in red with a natural Cherry Extract.
Faceted with Rose Centifolia Absolute extracted from his own fields in Grasse, and Exaltolide musk, to amplify its vivid red tonality.
CHERRY AMBER – combining the depth of amber with the lush volumes of a red fruit.
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CHERRY AMBER is an amber fragrance imagined in red. A natural Cherry Extract colours a transparent Amber Accord created by MATIERE PREMIERE Founder and Perfumer Aurélien Guichard. Rose Centifolia Absolute and Exaltolide, known as the "redmusk", amplify its vivid red character. The result combines the depth of amber with the lush energy of a red fruit.
Matière Première Cherry Amber is available now at Ounass, in 100 ml Eau de Parfum.
(quote via Matière Première at Instagram, second quote via en-saudi.ounass)
Intrigued.
Get to Dubai 🙂
Saudi Arabia, no?
You can pick your destination in the region. They did the launch party in Dubai.
I.Cannot.Stand.These.Exclusives!
Has the U.S ever gotten an exclusive?!
That being said, my big bottle of Vanilla Powder Extrait came in the mail today 😁
Le Labo has done exclusives for US cities.
But we have always been a bit of a backwater, perfume wise…the Middle East and Asian markets are much more tempting for a brand looking to invest and expand.