The 7 Virtues will launch Amber Orchid, a new warm floral fragrance, next month.

“I was there in the ’90s for the big, sexy nighttime warm florals,” says Barb Stegemann, Founder and President of The 7 Virtues. “They were powerful enough to cut through a smoke filled bar while we danced on the speakers. I wore that category, lived it and danced in it.” “I think the warm floral lost its place partly because of the rise of gourmands, but also because it needed to catch up with the way we live today. People still want warmth, glamour and sensuality. They want it to feel lighter, more modern and easy to wear every day as well as for a night out.”

Amber Orchid opens with golden apple, followed by luminous magnolia and vanilla orchid over warm amber and creamy sandalwood. Iso E Super gives the perfume a soft, diffusive quality and a contemporary second skin finish.

The 7 Virtues Amber Orchid will be available in 10 or 50 ml Eau de Parfum.

(via the7virtues)

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