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Lush Moominvalley ~ new fragrance

Posted by Robin on 23 July 2026 5 Comments

Lush has launched Moominvalley, a new perfume in the brand's collaboration with the Moomin franchise.

Oh, to be a Moomin waking up to a fine, sunny day in Moominvalley. Allow the crisp, sunlit notes of cotton in this Lush × Moomin perfume to whistle up the next best thing. Just like airing out clothes in the spring breeze after a long winter’s sleep, without having to do the laundry first.

***

Ideal for smelling as soft and fluffy as a pillow. Bergamot oil: opens the fragrance with an uplifting, just-washed freshness. Lavender oil: softens each spritz with a light, airy floral quality. Vanilla absolute and sandalwood oil: create a subtle creamy softness for comfort and a quiet warmth.

Lush Moominvalley is $65 for 30 ml.

(via lush)

Possibly of interest

Lush Big Blue, Black Pearl & Candy Rain ~ new fragrances
Lush Super Fairy ~ new fragrance
The daily lemming

Filed Under: new fragrances
Tagged With: lush

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5 Comments

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  1. AnnieA says:
    23 July 2026 at 10:48 am

    Uh-oh, a cute bottle alert. I will force myself to actually sniff the perfume first…

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    • Robin says:
      23 July 2026 at 10:00 pm

      🙂

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  2. majokkobiachan says:
    23 July 2026 at 4:17 pm

    Oh oh oh oh oh!! HUGE Moomin fan. So much so that I own plenty of Moomin merchandise and collectibles including 18k and 10k jewelry from Japan. I used to own every Moomin perfume from Demeter. Absolutely LOVED them especially the Norwegian Wood. I had little bottles and solid perfume cushions. Unfortunately I loved these little perfumes and used them. By the time I went to buy BAB they were all gone off the internet completely. I hear searched the whole net wide and for so long. I even ended up on some Malaysian website where someone was selling a bottle, but upon registering I had so much trouble translating (yes I was so desperate that I started a registration process in Malaysian on a Malaysian website). In the end I was told a big fat no, they wouldn’t ship to the US.
    Well long story short we have come a full circle!!!!!!
    Now a Moomin perfume will be available through Lush!! I’m so super excited and I hope this will be as good as Demeter had it. Demeter Moomin perfume were of such an amazing quality. The Snow smelling one smelled so good and so true to its nature. I’m so excited!!

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    • AnnieA says:
      23 July 2026 at 6:00 pm

      Demeter used to have Moomin perfumes?!

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    • Robin says:
      23 July 2026 at 10:00 pm

      It is a whole collection with lots of other items…do check it out!

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