• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

The daily lemming

Posted by Robin on 12 August 2026 Leave a Comment

From Luna Nectar, Nocturne Magnesium Sleep Oil: "Nocturne is a topical magnesium oil that supports sleep and relaxation. Compared to conventional magnesium sprays that may cause itchiness or stinging, our formula is infused with aloe vera to diminish such side effects, and calming lavender to induce relaxation." $39 for 100 ml at Ulta.

You’ll be ready

Posted by Robin on 12 August 2026 Leave a Comment

Jonathan Bailey for Giorgio Armani I Will.

Wednesday scent of the day 8/12

Posted by Robin on 12 August 2026 29 Comments

It’s Wednesday, plus World Elephant Day and International Youth Day. What fragrance are you wearing?

I’m repeating a Guerlain creamsicle I wore for this project in 2020: one spray of Spiritueuse Double Vanille, two sprays of Mandarine Basilic. 

Reminder: on 8/14, for National Creamsicle Day, wear a creamsicle fragrance, if you have one…. 

Read the rest of this article »

Premiumisation

Posted by Robin on 12 August 2026 Leave a Comment

US beauty growth was driven by a boom in fragrance demand in the first half of 2026, according to new data from market research firm Circana.

Prestige retail beauty sales increased by 7% to US$17.1bn during the first six months of the year, with mass retail sales also rising 7% to $39.2bn.

[...] In prestige retail, fragrance dollar sales grew 6%, driven primarily by premiumisation rather than an increase in purchases, with average prices rising 5% while unit sales remained flat.

— Read more in Fragrance drives US prestige beauty as sales top $17 billion in first half of 2026 at Cosmetics Business.

Jimmy Choo I Want Choo Midnight ~ new perfume

Posted by Robin on 11 August 2026 Leave a Comment

Jimmy Choo has launched I Want Choo Midnight, a new fragrance for women. I Want Choo Midnight is a flanker to 2020’s I Want Choo…

Read the rest of this article »

Older articles »

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

9 July ~ damage poll

11 July ~ summer reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2026 Now Smell This. All rights reserved.