Singer Ariana Grande will launch Cloud Aurora, a new gourmand fragrance for women, later this month. Cloud Aurora is a flanker to 2018’s Cloud, and follows 2023’s Cloud Pink…
Carolina Herrera Peccato Nobile ~ new fragrance
Carolina Herrera has launched Peccato Nobile, a new unisex gourmand addition to the Herrera Confidential collection…
Friday scent of the day 7/3
It’s Friday and the start of the long (250!) Independence Day weekend in the US. Our community project for today: celebrate by declaring your own independence from whatever no longer serves you, and mark the occasion with the appropriate fragrance.
What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.
I’m still at the lake, and still commando. I suppose I am declaring my independence from the need to wear perfume every day? It is frankly too hot to wear perfume anyway. (Lame, sorry, I will not take any points at all…)
20 days
International Flavors & Fragrances (IFF) has launched Sensora, a patent-pending pro-fragrance technology touted to make scents last longer and evolve over time. The technology works by using light to trigger the controlled release of fragrance, with its first application in liquid detergents.
According to IFF, the platform delivers scents that can last up to 20 days after activation and comes amid heightened consumer demand for longer-lasting fragrances.
— Read more in IFF introduces long-lasting light-activated fragrance tech at Personal Care Insights.
Maison Margiela Lost Eden ~ new fragrance
Maison Margiela has launched Lost Eden, a new unisex fragrance joining the Fantasy collection in the Replica series…