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Tom Ford Ombre Leather Reserve ~ new fragrance

Posted by Robin on 31 July 2026 Leave a Comment

Tom Ford has launched Ombré Leather Reserve, a new flanker to 2018’s Ombré Leather…

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Miu Miu Miutine Intense ~ new perfume

Posted by Robin on 31 July 2026 Leave a Comment

Prada’s Miu Miu brand has launched Miutine Intense, a new flanker to last year’s Miutine…

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It’s a new dawn

Posted by Robin on 31 July 2026 Leave a Comment

Hailee Steinfeld for Estée Lauder Glimmer. Below the jump, she talks about the rose macaron note.

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Friday scent of the day 7/31

Posted by Robin on 31 July 2026 31 Comments

It’s Friday and the last day of July, plus World Ranger Day. Our community project for today: wear something that reminds you of a favourite meal, however abstractly, even if it isn’t a gourmand. Thanks go to pyramus for the suggestion!

What fragrance did you pick? As always, do chime in with your scent of the day even if you’re not participating in the community project.

For eating pho on a hot summer night, I’m back in Parfums de Nicolaï Eau Exotique: a good match with the lime and it’s not heavy enough to interfere with your meal…

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Two answers that sound like they belong to different centuries

Posted by Robin on 31 July 2026 Leave a Comment

Ask a perfumer where scent is headed and you get two answers that sound like they belong to different centuries. One points to the lab, where an artificial-intelligence company is inventing molecules that have never before existed; the other points to the compost heap, where the industry is learning to make perfume out of what it used to throw away. Both are drawing real money, and both are chasing the same thing: a way off the short, costly list of flowers the business has leaned on for centuries.

— Read more in How Luxury Perfume Made Peace With Its Own Garbage at Ethos.

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Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
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Favorite posts

The Great Perfume Reduction Plan
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New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

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List of upcoming Friday projects

9 July ~ damage poll

11 July ~ summer reading poll

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