NY-based niche brand Ellis Brooklyn will launch Plum Tonic, a new fragrance for women, later this month.

Juicy. Sparkling. Magnetic.

Fizzy, fruity and ready to party, PLUM TONIC opens like the first sip of something cold and effervescent – mandarin caught mid-sparkle, ripe plum nectar dripping down its sides, a dark whisper of acai. Equal parts juicy and refined, PLUM TONIC is the fragrance equivalent of pouring yourself a glass before anyone else arrives. With bright and smooth longevity, PLUM TONIC is the perfect fragrance for going out 'til the sun comes up.

"I wanted to capture the excitement of going out in New York City—the heady anticipation and the fizzy-sweet energy. This scent is a plum that's ready to party." - Bee Shapiro, Founder

Plum Tonic was developed by perfumer Nicole Mancini. Additional notes for the gourmand fragrance include peony, iris flower, violet leaf, amber, cashmere woods and sugared musks.

Ellis Brooklyn Plum Tonic will be available in 10 and 50 ml Eau de Parfum.

(via ellisbrooklyn)

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