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Byredo Oboro ~ new fragrance

Posted by Robin on 16 July 2026 2 Comments

Niche line Byredo has launched Oboro, a new unisex fragrance. Oboro is exclusive to Japan. 

Derived from the Japanese word "oboro," meaning "hazy" or "blurry," this fragrance expresses the beauty of ambiguity. Inspired by fleeting impressions and memories whose outlines soften with time, Oboro depicts the boundary where existence and disappearance, clarity and ambiguity intersect. Soft yet deeply memorable, this fragrance unfolds with a quiet radiance, somehow familiar yet elusive. Rather than offering clear answers, it encourages feeling and leaves a tranquil afterglow in the heart.

From the refreshing glow of bergamot to the enveloping warmth of peony, the fragrance finishes with a subtle hint of salted amber that lingers on the skin. Freshness and warmth maintain a delicate balance, leaving a unique impression on each individual who receives it.*

Oboro was developed by perfumer Jérôme Epinette. Additional notes include black pepper, ginger, violet, mineral accord, incense and vetiver.

Byredo Oboro is available in 100 ml Eau de Parfum.

(via byredo, additional information via fashionsnap)

*Machine translated from the original Japanese.

Possibly of interest

Byredo Suede Osmanthus ~ new fragrance
Byredo Future Memories ~ new fragrance
Byredo Late Lunch ~ new fragrance

Filed Under: new fragrances
Tagged With: byredo, jerome epinette

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2 Comments

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  1. She-ra says:
    17 July 2026 at 12:43 pm

    Jérôme Epinette + salted amber = ambroxan bomb

    Q.E.D.

    Log in to Reply
    • Robin says:
      17 July 2026 at 3:33 pm

      Probably!

      Log in to Reply

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