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Giorgio Armani I Will ~ new fragrance

Posted by Robin on 22 July 2026 3 Comments

Giorgio Armani will launch I Will, a new vanilla fragrance for men.  

Uncover your unique force of will with this long-lasting woody vanilla Eau de parfum for men. The first spray reveals a surge of freshness through vibrant Bergamot woven with aromatic Lavender Accords and bright Violet Leaf. A sensual addictive Bourbon Vanilla is then reimagined with an ensemble of smoky Wood leather notes, lending depth and magnetism.

A true testament to endurance, master perfumers Alberto Morillas and Nathalie Lorson undertook over 2,800 trials and 4 years of craftsmanship to create a men's fragrance like no other. A modern masculine tribute to strength and determination, reminding one it's not about luck, it's about will.

Additional notes for the woody amber fragrance include cardamom.

Giorgio Armani I Will will be available in 10, 60 and 100 ml Eau de Parfum.

 (via hshop.mallofamerica, additional information via incenza)

Possibly of interest

Giorgio Armani Si Passione Red Bloom & Si Nude Bloom ~ new fragrances
Giorgio Armani Stronger With You Powerfully & Stronger With You Spices ~ new fragrances
Giorgio Armani Power of You ~ new fragrance

Filed Under: new fragrances
Tagged With: alberto morillas, armani, nathalie lorson

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3 Comments

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  1. Jalapeno says:
    22 July 2026 at 6:58 pm

    “Reveals a surge of freshness”?
    “A true testament to endurance”?

    Do not put copy like that in front of someone with a dirty mind!

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    • Robin says:
      22 July 2026 at 10:30 pm

      Ha, apparently not!

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  2. eminere says:
    22 July 2026 at 11:47 pm

    Sigh. I really wish L’Oreal didn’t have the Armani franchise.

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