Juliette Has A Gun will launch Purple Trouble, a new fruity musky fragrance. The tag line: a blackberry that refuses to behave.
Purple Trouble opens with a juicy temptation of Wild Blackberry, twisted with an unexpected yet perfectly balanced Red Chili Pepper accord. Vibrant, passionate, and untamed, the fruit reveals its raw, natural character as Musks and Ambroxan decadently blend with the skin, leaving a sensual and modern trail.
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“With Purple Trouble, I wanted to build a fragrance around a Wild Blackberry. Not a shy fruit, not too polished either, but something more generous, more textured. A blackberry that feels fruity yet wild and fresh at the same time. Luminous, modern, and full of depth.
But it needed something more, a little twist. That’s where the Red Chili Pepper enters. Acting like a finishing touch: It brings out the Blackberry’s wilderness, and a hint of trouble. Like the girl wearing it.” - Romano Ricci, Founder & Artistic Director
Juliette Has A Gun Purple Trouble will probably be available in 7.5, 50 and 100 ml Eau de Parfum.
(via juliettehasagun)
But what if it’s a boy wearing it?
I haven’t had much luck with the JHAG line but Purple Trouble is a really good name for a fragrance.
Agree! (with both your question and the good name).
It is a really good name. I haven’t had any luck with JHAG at all.
Don’t know about the scent, but I love that promo image.
Yes, nicely done.
Dang, ambroxan. Wish ambroxan didn’t smell like hot cardboard and tv static to me every time. It must be a winner for lots of people, but instant hard pass for me.