Stockholm-based niche line established in 2006 by Ben Gorham, and originally specializing in home fragrance products. The name Byredo is short for "by redolence"; the fragrances were reportedly all inspired by Gorham's memories of specific times and places.
Personal fragrances were introduced in 2008 with Rose Noir, Gypsy Water, Chembur (now Encens Chembur), Green & Pulp. Later releases include Fantastic Man (2008; later renamed Sunday Cologne), Bal d'Afrique (2009), Blanche (2009), Baudelaire (2009).
In 2013, Manzanita Capital bought a majority stake in the Byredo brand. In 2022, the brand was bought by Puig.
Recent fragrance releases
Where to buy
See all articles on Now Smell This tagged Byredo.