Niche line Byredo has introduced Eyes Closed, a new unisex fragrance…
The daily lemming
Bloomingdales is celebrating its 150th this year. Among the (many) special items, this edition of Byredo Bal d'Afrique ("In this limited edition fragrance created to mark 150 years of Bloomingdale's, the iconic BYREDO label is transformed to evoke a precious keepsake from a former century, like the ex libris of a treasured book"), $299 for 100 ml. There's a matching Bibliothèque candle for $95.
Mint tea
A spot for the limited edition flavored lip balm Thé à la Menthe d'Agadir from Byredo (also available in Bergamotte de Bahia and Camomille d’Anjou, $50 each).
Wearable digital “auras”
The Alphameta collab involves wearable digital “auras”, customised digital and physical scents, and NFT-connected near-field communication (NFC) tags on bottles. Working with Paris-based art directors M/M, Byredo and Rtfkt are visually rendering 26 ingredients that represent emotions (such as acuity, harmony, naivety and virtue). These will be treated as digital collectibles, and will come in limited quantities and wearable via Rtfkt’s “avatar ecosystem”, which include its CloneX avatars. More details on the launch will be announced in July.
— Read more in A perfume in the metaverse? Byredo and Rtfkt bet on visual “aura” at Vogue Business, or see RTFKT Teases New Web3 Fragrance Collaboration With Byredo at HypeBeast. (Or, see NFTs, explained at The Verge.)
Mister Marvelous
Odell Beckham Jr. in a quick spot for the re-release of Byredo Mister Marvelous.