A short spot for Byredo Slow Dance.
Summer bliss…solar worship…a mythical undoing of body and mind…psychosomatic journey of free love…endorphin rush of sugar…cascade of white musk.
Byredo’s string of words conjures a Sun-worshiper on a hot day, the very day the devotee discovers the sun is NOT a god after all, but an inducer of heat stroke. Aided by an overdose of Mountain Dew, vanilla cupcakes and white musk, our heroine (or hero) tries to banish the pain of reality by flirting with sexy beach-goers — newfound spiritual emptiness prompts horniness.
Stated more simply: Byredo just released Sundazed…
And with these sentiments in mind, Gorham set out to imbue Byredo’s aesthetic and enthusiasm for the senses into the outdoor lifestyle, from Eleventh Hour’s evocative aromatic elements to handpicking products symbolic of camping culture (Stanley thermos bottles! Vargo pots! JJJJound cutting boards!) to collaborating with renowned French chef Jean Imbert on an evolving menu of freeze-dried delicacies.
— Inside Byredo's Eleventh Hour pop up store in Paris. Read more at Exclusive: Get a First Look at Byredo’s Camping-Inspired Perfume Pop-Up in Paris at Vogue.