Niche line Byredo will launch Heliotropia, a new floral fragrance inspired by Liberty of London.
The notes feature gardenia, Somalian incense, jasmine, heliotrope, agar wood and white birch.
Byredo Heliotropia will debut at Liberty in June, in 100 ml Eau de Parfum.
Update: the description at Liberty ... "As if in a dream, a fantasy, hovering between euphoria and delirium,Heliotropia inspires such reverie as it unfurls, arousing Elysian visions that threaten to overload the senses. Like a hazy veil of white flowers in the early dawn light, wild gardenia and jasmine sambac appear effortlessly elegant and serene, their fragility belying the intoxicating sweetness and indolic warmth beneath. A weightless floral, both gentle and fresh with glints of piquant green illuminating powdery, swathes of Heliotrope. Billowing clouds of silvery white , plumes of sensual, spiritual Somalia Incense and fragrant woods combine for a deep melodic base. A heady fusion, in turns virginal and narcotic, Heliotropia carries the mind to a dream like place, a higher state of illusion."