• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Byredo Heliotropia ~ new fragrance

Posted by Robin on 31 May 2016 10 Comments

Byredo Heliotropia

Niche line Byredo will launch Heliotropia, a new floral fragrance inspired by Liberty of London.

The notes feature gardenia, Somalian incense, jasmine, heliotrope, agar wood and white birch.

Byredo Heliotropia will debut at Liberty in June, in 100 ml Eau de Parfum.

(via wallpaper)

Update: the description at Liberty ... "As if in a dream, a fantasy, hovering between euphoria and delirium,Heliotropia inspires such reverie as it unfurls, arousing Elysian visions that threaten to overload the senses. Like a hazy veil of white flowers in the early dawn light, wild gardenia and jasmine sambac appear effortlessly elegant and serene, their fragility belying the intoxicating sweetness and indolic warmth beneath. A weightless floral, both gentle and fresh with glints of piquant green illuminating powdery, swathes of Heliotrope. Billowing clouds of silvery white , plumes of sensual, spiritual Somalia Incense and fragrant woods combine for a deep melodic base. A heady fusion, in turns virginal and narcotic, Heliotropia carries the mind to a dream like place, a higher state of illusion."

Possibly of interest

Byredo + Travis Scott Space Rage ~ new fragrance
Byredo Deep Viola ~ new fragrance
Byredo Tobacco Mandarin ~ new fragrance

Filed Under: new fragrances
Tagged With: byredo

Advertisement


10 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. shellyw says:
    31 May 2016 at 9:22 am

    I tend to like Heliotrope in general so this is good one to look for. Do you know if Barney’s will be carrying it anytime soon?

    Log in to Reply
    • Robin says:
      31 May 2016 at 9:32 am

      I don’t know…it’s launching as a Liberty exclusive, no idea if/when it will go into wider distribution. Sorry!

      Log in to Reply
  2. littlecooling says:
    31 May 2016 at 10:05 am

    I dunno why, but for me niche is a small company, that only have around 4 fragrances out. Byredo and Annick Goutal, for example, have a wide palette of scents out :P

    That said, this sounds very nice :)

    Log in to Reply
    • Robin says:
      31 May 2016 at 10:07 am

      For the industry, niche is about distribution, not size…but regardless, Byredo is overdoing it a wee bit this year maybe? Does sound nice though.

      Log in to Reply
      • littlecooling says:
        31 May 2016 at 2:10 pm

        Ah..I got a little wiser today..sorry to Byredo and Annick G :)
        I agree..how many have they released this year…3..4?

        I came across Super Ceder..I like it, but I don’t like it enough to pay that price. It didn’t overwhelm me with joy like 1996 does ;)

        Log in to Reply
    • rickbr says:
      31 May 2016 at 10:21 am

      Robin, i guess that this is due the info that niche segment was responsible last year for 69% of the income increase last year. This was in the article you posted yesterday i guess.

      Log in to Reply
      • Robin says:
        31 May 2016 at 10:47 am

        Oh yes, agree. It’s doing way better than mainstream.

        Log in to Reply
  3. rickbr says:
    31 May 2016 at 10:20 am

    I think that the name on the article is mystyped, since the bottle says Heliotropia instead of Heliotropa

    Log in to Reply
    • Robin says:
      31 May 2016 at 10:47 am

      You are so right, thanks for the correction!

      Log in to Reply
  4. springpansy says:
    31 May 2016 at 10:56 am

    I like Byredo and this one sounded interesting until I saw the agar wood. I just don’t do well with most oud, and it seems particularly out of place in this list of notes.

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement


Luckyscent

Search

Browse by…

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

From NST at Twitter

  • Headline of the day: "Gwyneth Paltrow’s vagina-scented candle almost burns down home of woman who won it in a quiz" https://t.co/F6bvZtoSXl,
  • "Jo Loves adopts refillable technology for Fragrance Paintbrush" (cosmeticsbusiness) https://t.co/sn2tZ1cguT,
  • @robini71 And my favorite honeysuckle is also limited edition -- Goutal Le Chevrefeuille. They do bring it back eve… https://t.co/MFGwHJK0Ji,

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

TBA April ~ freebiemeet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2021 Now Smell This. All rights reserved.