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Byredo + Off-White c/o Virgil Abloh Elevator Music ~ new fragrance

Posted by Robin on 3 March 2018 21 Comments

Byredo Elevator Music

Niche line Byredo will launch Elevator Music, a new fragrance in collaboration with Off-White c/o Virgil Abloh, in April.

So Elevator Music is a gently musky, woody floral with a heart of amber and an amyris base, and is quiet on the skin: it is determinedly visible but far from ostentatious. [Ben] Gorham explains that young people often don’t like the idea of wearing fragrance – and so, like elevator music, “we wanted the scent to play a background to life,” continues Abloh.

Byredo Elevator Music will be available in Eau de Parfum, Hair Perfume and Hand Cream.

(via vogue.co.uk)

Possibly of interest

Byredo Eyes Closed ~ new fragrance
Byredo Vanille Antique ~ new fragrance
Byredo De Los Santos ~ new fragrance

Filed Under: new fragrances
Tagged With: byredo

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21 Comments

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  1. lillyjo says:
    3 March 2018 at 11:25 am

    Nice looking but sounds boring.

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    • Robin says:
      3 March 2018 at 11:25 am

      Agree — probably not perfumista-bait.

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      • kpaint says:
        3 March 2018 at 11:35 am

        One wonders if the connotation of elevator music was not entirely understood. I know I’m not interested a perfume that’s a remake of something well-known, with lyrics removed and strings added so as not to offend, but sticks in your head no matter how hard you try to obliterate it.

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        • Robin says:
          3 March 2018 at 1:21 pm

          Oh, I think they got it. Whether the idea sells, I have no idea.

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  2. She-ra says:
    3 March 2018 at 11:28 am

    “Gorham explains that young people often don’t like the idea of wearing fragrance – and so, like elevator music, “we wanted the scent to play a background to life,” continues Abloh“

    ????…just ????…

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    • Ari says:
      3 March 2018 at 11:47 am

      I’m also not sure that I agree with the underlying concept. Far more often than the fragrance-phobic whippersnappers described, I encounter young people who definitely like the IDEA of wearing fragrance, but don’t like most of what they smell.

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  3. LizzieB says:
    3 March 2018 at 12:00 pm

    The makers obviously had never been in the Baltimore hotel I stayed in recently. The elevator music was noticeably loud. It was at the same level and same music as in the lobby. Obviously no one understood elevators are a smaller space…. weirdly off putting.

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    • Elisa P says:
      3 March 2018 at 4:24 pm

      Oof. I’ll take the stairs…

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  4. Undina says:
    3 March 2018 at 12:06 pm

    Can you imagine buying tickets and going to a music hall to listen to a couple of hours of elevator music? That’s how I feel about paying Byredo’s prices for perfume that they themselves position like something secondary and without a character.

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  5. springpansy says:
    3 March 2018 at 12:18 pm

    I’ll be happy to try the hand cream if they want to send me some.

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  6. Coin-op says:
    3 March 2018 at 12:55 pm

    Or, they could have designed a “perfume cozy” in the same print that might fit over any number of quiet woody florals. They could sell the packaging with a gift card inside, which you can use to purchase a quiet little floral????

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  7. nebbe says:
    3 March 2018 at 12:58 pm

    Lol, I am a sucker for gently musky, woody florals. And in my perfume free office I can only wear scents that fly under the radar.
    I’ll look forward to testing, but I probably won’t shell out the dough.
    I like Gypsy Water, especially as a winter bedtime scent, but not enough to buy. And I like Velvet Haze, but already have NR For Her and SJP Lovely.
    But hair perfume is tempting, cause I dont have any of that yet.
    Total ramble post!

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  8. Jiji says:
    3 March 2018 at 1:01 pm

    The few experiences i had with Byredo left me unimpressed. They start out pretty interesting but can’t hold my attention longer than half an hour. :(

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    • Jiji says:
      3 March 2018 at 1:08 pm

      …and this one doesnt sound very exciting either.
      So, a perfume for people who dont like the idea of wearing fragrance? ????
      I dont get it.sorry. ????

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    • lucasai says:
      3 March 2018 at 1:08 pm

      Same, that’s why I lost interest in this brand.
      Plus they flood the market with just too many fragrances.

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  9. Elisa P says:
    3 March 2018 at 1:23 pm

    I actually like under the radar perfumes for work so I’d be curious to sniff this one. I don’t have official work restrictions, but for the environment and type of people I encounter, I don’t like to impose my scents.
    Not gonna pay that kind of money though, and Le Labo preceded them with Ambrette 9 and Gaiac 10. I like Ambrette and my limit for a bottle to smell almost like nothing would probably be $50.

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    • nebbe says:
      3 March 2018 at 3:52 pm

      Exactly. $50 is enough. (Enter my Juliette Has A Gun Not A Perfume Purse spray lemming…)

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  10. des esseintes says:
    3 March 2018 at 1:52 pm

    Oh no! I thought self irony was a 90s thing.

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    • Oakland Fresca says:
      4 March 2018 at 11:48 am

      It is back in normcore. This is a sort of normcore perfume?

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      • des esseintes says:
        5 March 2018 at 9:09 am

        In the meaning “hoisting up self importance by appearing to not want to stand out” I think it is.

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  11. Jaisalmer says:
    6 March 2018 at 7:09 am

    What if I don’t care about young people?

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