Niche line Byredo will launch Elevator Music, a new fragrance in collaboration with Off-White c/o Virgil Abloh, in April.
So Elevator Music is a gently musky, woody floral with a heart of amber and an amyris base, and is quiet on the skin: it is determinedly visible but far from ostentatious. [Ben] Gorham explains that young people often don’t like the idea of wearing fragrance – and so, like elevator music, “we wanted the scent to play a background to life,” continues Abloh.
Byredo Elevator Music will be available in Eau de Parfum, Hair Perfume and Hand Cream.
(via vogue.co.uk)
Nice looking but sounds boring.
Agree — probably not perfumista-bait.
One wonders if the connotation of elevator music was not entirely understood. I know I’m not interested a perfume that’s a remake of something well-known, with lyrics removed and strings added so as not to offend, but sticks in your head no matter how hard you try to obliterate it.
Oh, I think they got it. Whether the idea sells, I have no idea.
“Gorham explains that young people often don’t like the idea of wearing fragrance – and so, like elevator music, “we wanted the scent to play a background to life,” continues Abloh“
????…just ????…
I’m also not sure that I agree with the underlying concept. Far more often than the fragrance-phobic whippersnappers described, I encounter young people who definitely like the IDEA of wearing fragrance, but don’t like most of what they smell.
The makers obviously had never been in the Baltimore hotel I stayed in recently. The elevator music was noticeably loud. It was at the same level and same music as in the lobby. Obviously no one understood elevators are a smaller space…. weirdly off putting.
Oof. I’ll take the stairs…
Can you imagine buying tickets and going to a music hall to listen to a couple of hours of elevator music? That’s how I feel about paying Byredo’s prices for perfume that they themselves position like something secondary and without a character.
I’ll be happy to try the hand cream if they want to send me some.
Or, they could have designed a “perfume cozy” in the same print that might fit over any number of quiet woody florals. They could sell the packaging with a gift card inside, which you can use to purchase a quiet little floral????
Lol, I am a sucker for gently musky, woody florals. And in my perfume free office I can only wear scents that fly under the radar.
I’ll look forward to testing, but I probably won’t shell out the dough.
I like Gypsy Water, especially as a winter bedtime scent, but not enough to buy. And I like Velvet Haze, but already have NR For Her and SJP Lovely.
But hair perfume is tempting, cause I dont have any of that yet.
Total ramble post!
The few experiences i had with Byredo left me unimpressed. They start out pretty interesting but can’t hold my attention longer than half an hour.
…and this one doesnt sound very exciting either.
So, a perfume for people who dont like the idea of wearing fragrance? ????
I dont get it.sorry. ????
Same, that’s why I lost interest in this brand.
Plus they flood the market with just too many fragrances.
I actually like under the radar perfumes for work so I’d be curious to sniff this one. I don’t have official work restrictions, but for the environment and type of people I encounter, I don’t like to impose my scents.
Not gonna pay that kind of money though, and Le Labo preceded them with Ambrette 9 and Gaiac 10. I like Ambrette and my limit for a bottle to smell almost like nothing would probably be $50.
Exactly. $50 is enough. (Enter my Juliette Has A Gun Not A Perfume Purse spray lemming…)
Oh no! I thought self irony was a 90s thing.
It is back in normcore. This is a sort of normcore perfume?
In the meaning “hoisting up self importance by appearing to not want to stand out” I think it is.
What if I don’t care about young people?