• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

Byredo Eleventh Hour ~ new fragrance

Posted by Robin on 15 August 2018 18 Comments

Niche line Byredo will launch Eleventh Hour, a new unisex fragrance.

When oceans will rise, the highest places will be the last refuges and zones that were once considered hostile to humans will become shelters. Eleventh Hour is an exploration around the smell of things ending, a journey to the end of Time, the last perfume on Earth.

The notes include ban timmur (aka Sichuan pepper), bergamot, carrot seed, rum, fig, tonka bean and cashmere woods.

Byredo Eleventh Hour will be available in 50 and 100 ml Eau de Parfum.

(via asia.be)

Possibly of interest

Byredo Blanche Absolu ~ new fragrance
Byredo Mojave Ghost Absolu ~ new fragrance
Byredo Desert Dawn ~ new fragrance

Filed Under: new fragrances
Tagged With: byredo

Advertisement


18 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Laura says:
    15 August 2018 at 12:21 pm

    What a depressing marketing campaign. Don’t need any more things to make me discouraged about the state of the world….????

    Log in to Reply
    • Laura says:
      15 August 2018 at 12:23 pm

      And please don’t take the one thing that gives me joy and turn it into a reminder of the end times. ????

      Log in to Reply
      • springpansy says:
        15 August 2018 at 12:54 pm

        Agree.

        Log in to Reply
      • perfumelover67 says:
        15 August 2018 at 2:04 pm

        I totally agree!

        Log in to Reply
    • marko3861 says:
      15 August 2018 at 12:27 pm

      I know, right? I usually don’t mind ad copy, but I so didn’t expect this that it caught me off guard.
      I’d still love to sample this at some point, but like you, I’m struggling with the marketing; it’s depressing.
      And you’re right – perfume DOES take me away from the stress of the world….that’s one of the reasons I like it so much.

      Log in to Reply
    • Robin says:
      15 August 2018 at 12:49 pm

      It is a real downer. I would mind less if the fragrance really matched the description — that would at least be interesting — but from Byredo seems more likely it will be a pleasant, wearable whatever.

      But I would be pleased to hear I’m wrong.

      Log in to Reply
      • Laura says:
        15 August 2018 at 6:14 pm

        Just my luck, I’ll fall in love with it. ????

        Log in to Reply
      • kittymeow84 says:
        19 August 2018 at 11:00 pm

        You’re not wrong at all. The marketing copy is WAY off. Its a fruity sweet woody musky thing with heaps of cashmeran. Pleasant…but does NOT match the ad. It’s certainly not ground breaking. Lets just say it fits the Byredo core customer.

        Log in to Reply
  2. Filomena says:
    15 August 2018 at 12:39 pm

    Agreed!

    Log in to Reply
  3. caffeinequeen says:
    15 August 2018 at 12:40 pm

    Eeeesh…an interesting take, but I agree with other commenters that it’s awfully depressing.

    Besides, everyone knows the “smell of things ending” is Secretions Magnifiques. 🙂

    Log in to Reply
    • Robin says:
      15 August 2018 at 12:50 pm

      Surely!

      Log in to Reply
    • Laura says:
      15 August 2018 at 6:13 pm

      I don’t think I’ll be brave enough to try SM until I’m faced with the end of the world. Literally ????

      Log in to Reply
      • caffeinequeen says:
        15 August 2018 at 6:18 pm

        I tried it out of curiosity and very much regretted it. It smelled like (this is somewhat gross) a used Band-Aid that had fallen off in an overly chlorinated pool.

        Oddly enough, I had my partner sniff it without telling him about its “unique” notes and he really liked it. My friend had her husband smell it too (again without telling him anything about it) and he also really liked it!

        Log in to Reply
  4. sweetgrass says:
    15 August 2018 at 1:11 pm

    I imagine the “smell of things ending” is more like the Zombie-themed scents that Demeter did a while back.

    The notes here sound not-at-all apocalyptic.

    Log in to Reply
    • Robin says:
      15 August 2018 at 1:20 pm

      I don’t know … it’s sort of believable that the human-made apocalypse will smell just like ‘cashmere woods’ 😉

      Log in to Reply
      • Sandman says:
        16 August 2018 at 9:59 am

        And Iso-E Super.

        Monetizing despair seems cynical AND creepy. Hard pass, Ben.

        Log in to Reply
  5. Ida says:
    17 August 2018 at 3:23 am

    And yet the name could potentially have a positive spin, as in: that last-minute moment, when creatives have a flash of inspiration, when everything comes together in a flurry! Such an idea I could wear!

    Log in to Reply
  6. kevtronic says:
    2 September 2018 at 5:43 am

    Smelt this, and straight away grey gun powder came to mind. This is what La Fin du Monde should have smelt like, instead of popcorn!!

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

12 July ~ summer reading poll

 

 

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2025 Now Smell This. All rights reserved.