Niche line Byredo will launch Eleventh Hour, a new unisex fragrance.
When oceans will rise, the highest places will be the last refuges and zones that were once considered hostile to humans will become shelters. Eleventh Hour is an exploration around the smell of things ending, a journey to the end of Time, the last perfume on Earth.
The notes include ban timmur (aka Sichuan pepper), bergamot, carrot seed, rum, fig, tonka bean and cashmere woods.
Byredo Eleventh Hour will be available in 50 and 100 ml Eau de Parfum.