Byredo has launched Blanche, the niche line's eight fragrance. According to Byredo founder Ben Gorham:
The idea for Blanche is, as the name suggests, built around my perception of the colour white. For the first time i actually made a fragrance for and with a specific person in mind.
I wanted to capture her innocent and untainted side, with a fragrance almost transparent in nature. Blanche also represents an appreciation for classic beauty.
The fragrance is pure and simple in structure but extreme in character.
Blanche features notes of white rose, pink pepper, aldehydes, violet, neroli, peony, blonde woods, sandalwood and musk.
Byredo Blanche is available in 100 ml Eau de Parfum, $195. (via shop.byredo)