Niche line Byredo has launched Westbrook, a new fragrance in collaboration with basketball player Russell Westbrook. Westbrook's second fashion collection for Barneys, Westbrook XO Barneys, debuted last month.
"This fragrance was built around the duality of Russell's personality. Off the court I found him to be humble, down to earth and always with a comic element. On the court Russell is one of the greatest competitors I have seen, and you seldom see him losing his focus or interacting with competitors. There is something almost ruthless in his approach to the game and it was this energy that I tried to capture in the fragrance." –Ben Gorham, creative director and founder of BYREDO.
The duality of this scent is displayed with the fresh opening of the Osmanthus and warm and dark base of Haiti Vetiver and Suede accord.
Additional notes include gin accord, black violet and tobacco leaves.
Byredo Westbrook is available now at Barneys, $350 for 250 ml Eau de Parfum.
Russell Westbrook is my son’s favorite OKC player! He’s very fashionable. I hope this smells good, but WOW it’s expensive!
Yes, but also a huge bottle, wondering if they’ll do smaller sizes (?)
Weird that it’s edp but they’ve stuck it in the same sized bottle they use for their edc’s – that’s a lot of edp !
Basketball doesn’t seem to have much of a profile outside the U.S. (Like baseball and American football which 99.9% of people outside the U.S. know absolutely nothing about). It gets very little coverage and I’ve never heard of this guy so it definitely won’t be selling on the name or the back story !
It is a lot, and as I said above, I have no idea if they’ll do smaller sizes.
No idea what the distribution plans are either, might just be in Barneys.
Oh wow. Osmanthus, vetiver, gin, Byredo, and Russell Westbrook? Literally all of my favorite things.
Here’s a link to view the very fashionable Russell Westbrook!
Haha I see what you mean
I see it now: “Sweetie, there is something, um, ruthless in the approach of the fragrance you are wearing. It gave me a migraine.”