Niche line Byredo has launched a fragrance without a name. The new scent marks the brand's 10th anniversary, and is their 5th new fragrance for 2016.
BYREDO celebrates ten years of creation with a new fragrance: Unnamed.
Ben Gorham decided to propose a nameless fragrance that leaves everyone free to create their own interpretation, with no semantic boundaries. The set of letters included allows limitless chances to find the perfect name and to let emotions and memories be the guide.
No name. No direction. Just an immaculate label; the promise of a story to write as your own. A blank page upon which your feelings may flow.
From the moment he founded Byredo, Ben Gorham has created fragrances with words that he then gives over to perfumer Jérôme Epinette. He knows their power. How they can influence perception. To celebrate the tenth anniversary of Byredo, Ben Gorham decided to propose a nameless fragrance that leaves us free to create our own associations, with no semantic boundaries.
Byredo Unnamed is available now for pre-order at Barneys, in 50 and 100 ml Eau de Parfum.
(via barneys)
Update: via Women's Wear Daily ... "Hesitant to dictate impressions of the fragrance, he only mentioned amber and violets as notes. The Unnamed limited-edition scent also contains pink pepper, spicy and fruity accents, a gin accord, Irish root, moss and woody balsam fir." Unnamed is a limited edition.
So they don’t tell you what it smells like either? Interesting.
Not much of a selling point, is it?
It smells of desperation.
Ha! Cruel but funny. :^)
lol!
5th? Feels like 15th! They are throwing so much at us.
I’m ok with the unnamed part, but throw me a few notes. I want to try it anyway!
No description. Hmmm…. I can only hope that the letters are not as tacky as the ones Guerlain supplied in THEIR name-your-own!
It’s the “we’re too cool” brand..
It’s a Byredo so we already know what it smells like. Yawn.
Didn’t Guerlain already do this with their fragrance “Mon Parfum” which came with letters you could stick onto the bottle?