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Byredo Rodeo ~ new fragrance

Posted by Robin on 4 May 2016 8 Comments

Byredo Rodeo

Niche line Byredo will launch Rodeo, a new unisex fragrance, in June.

Horse lovers, and anyone who finds the scent of fine, broken-in leather particularly intoxicating, will be drawn to this unisex fragrance, which is lighter than you'd expect—more country fair nostalgic than campfire smoky.

I will update with notes when I can.

Byredo Rodeo will be available in in 50 and 100 ml Eau de Parfum.

(via harpersbazaar)

Update: Rodeo is exclusive to the Byredo store on Wooster Street in New York City.

Possibly of interest

Byredo Vanille Antique ~ new fragrance
Byredo De Los Santos ~ new fragrance
Byredo Mumbai Noise ~ new fragrance

Filed Under: new fragrances
Tagged With: byredo

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8 Comments

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  1. sugarvenom says:
    4 May 2016 at 12:37 pm

    Wow, Byredo is certainly pumping it out. I feel like with every release they try to reiterate how much milder or lighter their fragrances are.

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    • Robin says:
      4 May 2016 at 1:02 pm

      In this case, that copy comes from Harpers Bazaar, not Byredo. So it is probably mild, but it wasn’t Byredo that said so :-)

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  2. Filomena says:
    4 May 2016 at 12:48 pm

    They really are pumping them out. They just came out with “Super Cedar” and now this one. The more a house pumps out fragrances, the more skeptical and uninterested I become, as usually they are nothing special.

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    • Robin says:
      4 May 2016 at 1:03 pm

      I have not even smelled Super Cedar yet. Actually I think I’ve missed a few at this point. I did not love Mojave Ghost.

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  3. lucasai says:
    4 May 2016 at 1:26 pm

    It’s a second cowboy-related perfume today, isn’t it ;)

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    • Robin says:
      4 May 2016 at 2:53 pm

      Ha, maybe they will layer perfectly!

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  4. Coumarin says:
    4 May 2016 at 10:56 pm

    As a Texan, really y’all?

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  5. des esseintes says:
    5 May 2016 at 8:43 am

    Ben Gorham is really a marketing person, not a perfume one. I saw him on a Swedish show with several people having a dinner conversation. Everyone was asking him a lot of perfume-related questiona and it was quite apparent he didn’t know much.

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