Stockholm-based niche line established in 2006 by Ben Gorham, and originally specializing in home fragrance products. The name Byredo is short for "by redolence"; the fragrances were reportedly all inspired by Gorham's memories of specific times and places.
Personal fragrances were introduced in 2008 with Rose Noir, Gypsy Water, Chembur (now Encens Chembur), Green & Pulp. Later releases include Fantastic Man (2008; later renamed Sunday Cologne), Bal d'Afrique (2009), Blanche (2009), Baudelaire (2009).
In 2013, Manzanita Capital bought a majority stake in the Byredo brand. In 2022, the brand was bought by Puig.
Recent fragrance releases
2010: La Tulipe, Palermo, M/Mink Oud Immortel and Accord Oud
2011: Mister Marvelous, Seven Veils
2012: Black Saffron, Bullion
2013: Inflorescence, 1996 Inez & Vinoodh
2014: Flowerhead, Mojave Ghost
2015: Byredo + Oliver Peoples, Westbrook, Rose of No Man's Land, Night Veils Casablanca Lily, Midnight Candy & Reine de Nuit
2016: Super Cedar, Rodeo, Heliotropia, Cuir Obscur, Unnamed, Belle de Tanger, La Botte, Le Gant & La Selle
2017: Bibliothèque, Velvet Haze
2018: Off-White c/o Virgil Abloh Elevator Music, Eleventh Hour
2019: Sundazed, Slow Dance
Where to buy
In the US, the Byredo line can be found at Aedes, Barneys or Luckyscent.
In London, try Les Senteurs or Liberty.
Website
More reading
See all articles on Now Smell This tagged Byredo.