The Fragrance Foundation has announced the finalists for the 2010 Fifi Awards, known as the "Oscars of the fragrance industry". For each category, the original list of 10 semi-finalists is now whittled down to 5 (or more, in the case of a tie). Consumer voting begins on April 28; the final awards will be presented on June 10.
And the finalists are:
Women’s Luxe (sold in over 250 doors)
Women's Nouveau Niche (sold in 51 to 250 doors)
Men's Nouveau Niche
Unique Boutique (Men's & Women's; sold in 50 or fewer doors)
You can find the other award categories at the Fifis website.
See also: the Fragrance Awards page.