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Bond no. 9 Astor Place ~ new fragrance

Posted by Robin on 6 February 2009 43 Comments

Bond no. 9 Astor Place perfumeNext up from Bond no. 9 will be Astor Place, the latest in their series of fragrances celebrating New York City neighborhoods. The new scent was inspired by Tony Rosenthal's "Alamo", a rotating sculpture at the corner of Lafayette Street and 8th Street known locally as the "Astor Place Cube".

While their last fragrance, Brooklyn, was described as "unisex with a desirably masculine attitude", Astor Place is pegged as a "unisex fragrance with a feminine tendency". Astor Place, like Brooklyn, was developed by perfumer Laurent LeGuernec; the notes include violet leaf, mandarin zest, freesia, red poppy buds, iris root, teakwood, musk and amber.

Bond no. 9 Astor Place will launch in April, and will be available in 50 ($145) and 100 ml ($220) Eau de Parfum, or in a 100 ml limited edition bottle with Swarovski crystals ($300). (via wwd)

Other recent releases from Bond no. 9: Andy Warhol Lexington Avenue, Saks Boca.

Filed Under: new fragrances
Tagged With: bond 9, laurent leguernec

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43 Comments

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  1. Anonymous says:
    6 February 2009 at 8:33 am

    the bottle is absolutely beautlful isnt it! cant wait to see it in person! violet leaf, mandarin zest, freesia, red poppy buds, iris root, teakwood, musk and amber sound really great to me! ill fork up $220 for a bottle! cant wait till april!

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  2. Anonymous says:
    6 February 2009 at 8:49 am

    Now THAT sounds interesting. I hope the freesia isn't too prominent-that doesn't usually go over well with me. But the other notes usually rock my world!

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  3. Anonymous says:
    6 February 2009 at 9:23 am

    It really is a pretty bottle, as always…they do a nice job on packaging.

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  4. Anonymous says:
    6 February 2009 at 9:23 am

    I'm not usually influenced by the bottles—all my full bottles (and samples) reside in the chill and dark one shelf below the ketchup and miracle whip (I fill small atomizers for daily use). Of course my friends love to rifle through the perfume shelf when they visit ( I love sharing fragrance ) but this lovely bottle, well, I wouldn't mind having this one to show off–it's GORGEOUS!

    oh, by the way, this blog is killing my credit cards…poor dears are worked to the bone.

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  5. Anonymous says:
    6 February 2009 at 9:23 am

    I don't always like freesia either. We'll see…

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  6. Anonymous says:
    6 February 2009 at 9:31 am

    OK. I simply must have that bottle. Do you think they'd sell an empty one?

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  7. Anonymous says:
    6 February 2009 at 10:26 am

    Hide those credit cards!!

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  8. Anonymous says:
    6 February 2009 at 10:37 am

    Those notes sound interesting… I'll be giving this one a try.

    I think the bottle may be inspired by the mosaics that an artist has been doing on lamp-post bases, etc. around Astor Place since the 1980s. Here's a link to a story about him:

    http://www.askanewyorker.com/newyorker.php?page=Jan05

    Of course, Astor Place has changed so much since the 1980s, but that's another topic entirely. 😉

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  9. Anonymous says:
    6 February 2009 at 10:41 am

    hiding credit cards won't work…..I've memorized the numbers!

    And I've discovered that I'm the worst sort of great big, huge,hairy, cliff-seeking LEMMING…..(lord, I do love this new vernacular!)….I swear, it's an effort to not dash around the web and order every yummy scent I read about!!! I'm fairly slavering over the Amouage descriptions—and I've never even smelled them!!! I buy even one and that's it for buying for a loooong while!

    Am I the only one who feels this way? or is this “Perfumista-in-training-disease”???? (I keep chanting to myself: justorderasample, justorderasample, justorderasample….it's working so far but my hands are getting a little clammy……)

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  10. Anonymous says:
    6 February 2009 at 11:04 am

    Uh, no!

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  11. Anonymous says:
    6 February 2009 at 11:04 am

    Thanks J!

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  12. Anonymous says:
    6 February 2009 at 11:05 am

    “Perfumista-in-training-disease” is a good way to describe it. Try to slow down…they'll all still be there, and if you buy too quickly you're bound to make mistakes and end up with lots of things you didn't really need.

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  13. Anonymous says:
    6 February 2009 at 12:04 pm

    Then I'll just have to love the juice. Damn.

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  14. Anonymous says:
    6 February 2009 at 12:06 pm

    Well, it sounds like you're in the process of knocking the traning wheels off right now!

    If you want to preserve your credit card, best not to ever try Amouage scents, or your credit cards will have a nuclear meltdown…..

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  15. Anonymous says:
    6 February 2009 at 12:08 pm

    Well darn! My “to try” list is growing by leaps and bounds!

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  16. Anonymous says:
    6 February 2009 at 1:14 pm

    Isn't that the way?

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  17. Anonymous says:
    6 February 2009 at 1:14 pm

    It's hard to see that the dismal economy is affecting the # of launches this year…

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  18. Anonymous says:
    6 February 2009 at 1:16 pm

    yeah, the training wheels are off and I have no idea where my helmet has gotten to…… yup, I'm in trouble.

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  19. Anonymous says:
    6 February 2009 at 1:40 pm

    kind of makes me think that instead of putting our $$$ in Morgan Stanley and Fidelity funds, we should all be investing in the perfume industry…. oh, wait….I've already been putting my $$$ in the perfume industry….

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  20. Anonymous says:
    6 February 2009 at 2:04 pm

    I've got it too, Daisy, and bad. I'm trying to limit myself to only samples and small decants until this initial “I must smell everything in the world right now!” phase passes…. um, it DOES pass, doesn't it?

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  21. Anonymous says:
    6 February 2009 at 4:14 pm

    I'm not sure it passes.. ever…..do you think we need an intervention?

    I've always loved to sniff everything new I came across….at department stores……then I discovered online shops that sold (ohmigod!) samples! Then I recently discovered the Posh Peasant and The Perfumed Court (double ohmigod!) Not living near a Nordstrom's or Bergdorf (?) or Sephora most of the “really good stuff” was not accessible for testing…..now, as long as my credit cards don't keel over dead….I feel like EVERYTHING is just out there waiting for my nose!!!!!

    So Regina, welcome to my happily addicted world….. ; )

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  22. Anonymous says:
    6 February 2009 at 4:21 pm

    Everyone is different, but for many people it starts to get better after about 50 bottles, especially if about 1/3 of those turn out to be things you didn't need 🙂

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  23. Anonymous says:
    6 February 2009 at 4:59 pm

    I had to do a report when I was in college on Astor Place for one of my theatre classes. How great would it have been if I could have worn this during the presentation?!

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  24. Anonymous says:
    6 February 2009 at 5:03 pm

    Gorgeous bottle, but I'm getting frustrated – haven't even had a chance to see or sniff Brooklyn yet and they're already announcing another!

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  25. Anonymous says:
    6 February 2009 at 7:20 pm

    Love their bottle and the juice. Excited to try it.

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  26. Anonymous says:
    6 February 2009 at 10:25 pm

    You can relive your college days then…

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  27. Anonymous says:
    6 February 2009 at 10:26 pm

    Yes, I thought this was fast too.

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  28. Anonymous says:
    7 February 2009 at 7:10 am

    Oooh sparkly.

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  29. Anonymous says:
    7 February 2009 at 7:38 am

    I only wish this was true for me! I have over 600 bottles and still going! (yes, that was NOT a typo!) My only total regret was Secetions Magnifique. If only it wasn't completely hideous I could swap it away but who would want it!!! Anyone……….. I have slowed down but this more to do with space rather than anything else.

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  30. Anonymous says:
    7 February 2009 at 10:02 am

    Oh AussieBec! You are my new role model!!! That is an impressive collection ……I'm envious! I hope you have a huge cooling unit for those precious babies. I keep my (shamefully meager) collection in the refridgerator…..lucky for my family we have two fridges!! I only get one shelf now, but I'm persistent so I'll get more room.

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  31. Anonymous says:
    7 February 2009 at 1:14 pm

    Ditto.

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  32. Anonymous says:
    7 February 2009 at 1:14 pm

    Have you tried selling it on ebay?

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  33. Anonymous says:
    7 February 2009 at 2:01 pm

    Yes, think that must be the more $ crystallized version.

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  34. Anonymous says:
    8 February 2009 at 4:15 pm

    VERY fast. I got an e-mail about Brooklyn from Bond No. 9 on January 19th and got the press pack and sample about eight days later–and they're already launching another new scent? How can they keep up this pace?

    The bottle is KILLER. I thought Brooklyn was my instant favourite (with Bleecker Street a close second), but this one really takes the cake, and without even smelling the contents I want it very very much..

    I can't help but think that calling a scent “unisex with a feminine tendency” is the kiss of death if you're aiming to sell it to men. Women will buy a masculine-slanting unisex scent, which is why most unisex fragrances read as masculine, but most men will cower in terror from any scent with even the slightest whiff of the feminine, babies that they are.

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  35. Anonymous says:
    9 February 2009 at 6:53 pm

    You're probably right about “kiss of death” — but then again, they're marketing to a pretty niche audience so maybe it won't matter.

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  36. Anonymous says:
    11 February 2009 at 5:08 am

    I have no cooling for these cos I would need at least two huge fridges but they are in four thee door buffets which keep out the light. I have never had a problem with anything going off and strongly believe that in most cases it is a fallacy that fragrance goes off. The very high content of alcohol pretty much pickles the contents I have found. People always joke that I will have to build another room on the house soon but it isn't as far fetched as they think. I would much rather spend the money doing renovations then, GASP, stop buying. Everyone I know loves to come and play in my perfume cupboards. I do take it for granted a little though. I am not sure if I am to be a role model. I really think that a small thoughtfully picked out collection is the epitome of perfume admiration but frankly, I don't have the self control and want EVERYTHING!

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  37. Anonymous says:
    11 February 2009 at 5:09 am

    I haven't cos I am too lazy but maybe one day. I almost want to keep it due to it's hidiousness. I love the look on unsuspecting people when they smell it.

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  38. Anonymous says:
    11 February 2009 at 8:26 am

    like I said—my new hero!

    I know just what you mean—I want to have everything ! Okay, maybe not everything…..maybe half the stuff I try. I have had a couple of fragrances turn on me after a couple of years….but I used to be bad about leaving certain things out on the bathroom countertop (too warm, too much light I guess) stuff in the fridge never turns it seems.

    I bet your friends do like to come over and play in your perfume cabinets….I want to come over and play in them too!!!! As for an addition rather than stop buying—naturally! how dare anyone even insinuate you should stop, cretins!!! But if you do put on a dedicated “perfume room” maybe you should do a huge walk in fridgerator like restaurants have or a wall of built in, glass front coolers like wine afficiandos have…..okay, give me a minute, I'm lost in the perfume-room fantasy………

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  39. Anonymous says:
    12 February 2009 at 5:01 am

    I need to keep an eye out on +bay at commercial equipment for sale. Perhaps I can pick up a bargain but the running costs would be phenomenal. I really haven't had any major issues with spoilage but I do keep them in the dark out of direct heat. I have definitely stopped buying as many as I used to but still get a bottle most weeks. Today I got Miller et Bertaux Spiritus. Very nice.

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  40. Kankuro says:
    17 June 2009 at 11:17 am

    Today I’ve got some Bond No. 9 samples and Asor Place was one of them. After testing it I am sure ist has big similarities to Paris Hiltons first fragrance. Astor Place is more fresh and subtle but to my nose it is still Paris Hilton. I let my mother smell it and the first thing she said was something like: ,,I have smelled that before… Is that the Paris Hilton perfume?”

    I’m wondering why they are marketing it to men and women. Astor Place is very girly. I think too girly for most men.

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    • Robin says:
      17 June 2009 at 12:04 pm

      It probably tips the scales towards feminine, but a man could wear it I think…just depends on the man I guess! Didn’t notice the PH resemblance, will have to try them together.

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      • Kankuro says:
        17 June 2009 at 12:58 pm

        Now, 5 hours after I applied Astor Place, the similarities to PH are gone. Now It smells more like Natsumi by Annayake. And the girly feeling is also gone.

        Astor Place is nice, but I am not ready to pay 220€ for something which is just nice.

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        • Robin says:
          17 June 2009 at 8:47 pm

          It wasn’t one of my favorite Bonds either…and do wish they’d start doing travel sizes!

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