The spot for DKNY 24/7.
No compelling evidence
But researchers in Germany who had men sniff women’s body odour found no compelling evidence that it was more attractive when the women were at their most fertile. And they saw no variations in the odour’s chemical makeup linked to peak fertility.
— Read more in Men may not be more attracted to scent of fertile women, study says at The Guardian.
Up +5 percentage points
Gen Z consumers are becoming more engaged in fragrance, with TikTok driving 66% of their fragrance purchases, according to Circana.
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users.
[...] According to Circana's 2023 Consumer Fragrance Study, 73% of Gen Z wear fragrance at least three times per week, which is up +5 percentage points compared to the prior year.
— Read more in TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance at Perfumer & Flavorist.
Below analyst consensus
Shares in the world’s largest luxury group LVMH fell on Wednesday after its second-quarter sales came in below analyst consensus on Tuesday.
LVMH shares were last down by 3.86% at 2:02 p.m. London time. Other luxury sector stocks, including Gucci-owner Kering which is set to report earnings on Wednesday, also retreated.
— Read more in World’s largest luxury group LVMH slumps 4% after second-quarter revenue miss at CNBC.
It’s a conversation between two unexpected ingredients
Perfumer Fabrice Pellegrin talks about Sogno in Rosso, from the new Valentino Anatomy of Dreams collection.