Avon was founded as the California Perfume Company in 1886. Their first product was the "Little Dot Perfume Set" with five fragrances: Violet, White Rose, Heliotrope, Lily-of-the-Valley, and Hyacinth.
The company took the name Avon in 1939. For most of its history, Avon relied on direct or "door-to-door" sales. In the 1980s and 1990s, Avon addressed their shrinking customer base with new methods, first mail order, and later, internet sales. In the 2000s, Avon also turned to celebrity and designer names for many of their cosmetics and fragrance lines, and made a bigger investment in television and internet advertising.
Avon does not launch all its fragrances in all markets. The list of new releases below includes some (but not all!) fragrances launched in the United States.
Avon also owns Mark, a label geared towards younger women.
See review for Avon Unforgettable (1960).
Recent fragrance releases
2005: Today.Tomorrow.Always, Extraordinary
2006: Crystal Aura, Derek Jeter Driven
2007: Far Away Paradise , Island Vibe, Surreal Garden, Imari Seduction, Derek Jeter Driven Black, Avon+ Christian Lacroix Rouge & Noir
2008: Wish of Peace, Wish of Love, Wish of Happiness, Today Tomorrow Always In Love, Cynthia Rowley Flower & Petal, True Glow, U by Ungaro, Bond Girl 007, Tahitian Holiday, Make Me Smile, Make Me Wonder, Fire Me Up, Patrick Dempsey Unscripted
2009: Ironman, Avon Spotlight, Jet, Wish of Luck , Avon + Christian Lacroix Absynthe, Chic in Black, 50's glam and 60's mod, Chic in White, Avon In Bloom by Reese Witherspoon, Brazil Beat, Patrick Dempsey 2, Bond Girl 007 Forever, Derek Jeter Driven Aromatic Spices, Fresh Citrus and Warm Cedarwood, Avon Urban Flowers, Derek Jeter Driven Sport, Sweet Honesty Everlasting, Just Play, Avon + Christian Lacroix Absynthe for Him
2010: Eternal Magic, Aromadisiac, U by Ungaro Fever, Windscape, Far Away Dreams, Avon + Fergie Outspoken, True Force, Pur Blanca Blossom & Bali Bliss, Hervé Léger Femme & Homme, Black Suede Leather, Ice Sheers Delicious, Luscious & Refreshing, Rare Diamonds, U by Ungaro Fever For Him, Turn4XT.
2011: Imari Mystique, Musk Marine, Reese Witherspoon Expressions Love, Laugh & Live, Little Red Dress, Avon + Fergie Outspoken Intense, Haiku Sunset, Scentini, Patrick Dempsey Life / Legacy, Eternal Magic Enchanted, Christian Lacroix Nuit de Christian Lacroix, Urban Edge, Musk Fire for Men
2012: Infinite Moment, Forever, Ballroom Beauty, Latin Sensation, Far Away Exotic, Viva by Fergie, Free O2, City Rush for Her, Secrets to Keep, City Rush for Him, Ironman Glory, Jon Bon Jovi Unplugged
2013: Only Imagine/Flor Violeta, Black Suede Essential, Imari Blossom, Sensuelle, Musk Wood, Far Away Bella & Untouchable for Him, Fiji Paradise, Outspoken Fresh, Blue Escape, Instinct, Love Pulse, Ultra Sexy Lace, City Rush Glamour, Today Tomorrow Always Amour, Passion, Derek Jeter Driven Rush, Secrets to Keep Kiss
2014: Haiku Kyoto Flower, Instinct Forbidden, Femme, Today Tomorrow Always Together, Our Story, Exploration, Luck, Flor Alegría, Far Away Gold, Untouchable Strength, Christian Lacroix Ambre
2015: Secrets to Keep Midnight & Ultra Sexy Pink, Rare Amethyst, Alpha for men, Imari Elixir, Outspoken Party! by Fergie, Christian Lacroix Bijou, Attraction
2016: Ultra Sexy Heart, Daydream, Little Black Dress & Black Suede Sport, Sofía Vergara So Very Sofia, Life by Kenzo Takada, Prima, Far Away Infinity
2017: Viva La Vita, Today Tomorrow Always Absolute, Haiku Reflection, Eve Duet, Prima Noir
2018: Far Away Soleil, Eve Alluring, Eve Confidence, Kenzo Life Color, Black Suede Intense, Velvet
2019: Eve Truth, Flourish Honey Blossom, Far Away Aloha, Live Out Loud
Where to buy
From an Avon representative or the company website.
See all articles on Now Smell This tagged Avon, or take a look at our collection of Avon fragrance commercials.