Avon will launch a new trio of fragrances — the Expressions collection — fronted by actress Reese Witherspoon. Love, Laugh and Live are designed to "capture three different dimensions of Reese Witherspoon’s multi-faceted femininity":
One day, she feels joyful and playful. The next, optimistic and modern. And sometimes, she exudes a sensual and sexy attitude. The Avon woman isn’t defined by one mood—her emotions change from day to day. . . and now her fragrance can, too. Inspired by the many sides of Avon Global Ambassador Reese Witherspoon, the Expressions collection includes three scents that comprise a candid expression of you. Each of the three scents—Laugh, Live and Love—is a feminine, confident celebration of who you are. So whether you Laugh often, Live without regrets or Love to the fullest, you can express yourself through the new fragrance trio.
Love ~ a floriental "inspired by the fresh glow that comes with falling in love", with black cherry, peony, amber and woods. Due to launch next month.
Laugh ~ a citrus floral "for the woman who laughs out loud", with white tea, mandarin, freesia and rose. Due to launch in May.
Live ~ a fruity floral "for the woman who lives every day to the fullest", with bergamot, muguet and gardenia. Due to launch in August.
Avon + Reese Witherspoon Expressions Love, Laugh and Live will be sold in 50 ml Eau de Toilette, $22.50 each. (via press release)