Next April (May in the US), Avon will launch Ironman, a new fragrance for men created in collaboration with World Triathlon Corporation's Ironman brand. The fragrance spokesperson will be Ironman competitor Matt Miller; the tag line is "Anything Is Possible".
The Ironman fragrance is described as "a victorious fusion of energizing citrus and exotic spices spiked with rich woods". The notes include ginger, sparkling lime, violet, nutmeg, rain mist accord, vetiver, patchouli, cedarwood, wiliwood accord and tree moss.
The bottle cap is meant to look like a bike grip, and the outer packaging will feature icons for running, swimming and cycling. (via prnewswire)