Avon will launch Prima, a new floral chypre fragrance for women, in November.
Avon revealed its newest fragrance, Prima, and the face of the scent: America Ballet Theatre Dancer Courtney Lavine. The fragrance celebrates female strength and resilience, as inspired by the grace and beauty of a ballet dance.
“Being a professional ballet dancer is about so much more than looking pretty and perfecting your pirouettes. It takes drive, dedication and self-resilience which is why I’m so proud to be working with Avon – a company that’s committed to empowering women through beauty and entrepreneurship.” Says Lavine. “Plus, Prima is such a delicate yet powerful fragrance; it makes me feel pretty and poised at the same time.
Prima opens with lush top notes of plum, balancing its sweetness with a hint of tangy bergamot. Next, it unfolds to reveal a rich heart of intoxicating rose, a stunning blossom with ruffled pink petals that echo the folds of a dancer’s skirt. Finally, there’s a jeté torich clearwood, reminiscent of the satiny barres in a ballet studio, the woodsy note comes alive on skin, melding with oak moss and patchouli for a warm, poetically graceful finish.
(first quote via press release, second quote via avon)