Our guide to perfume shopping in brick 'n mortar (i.e., real life, as opposed to online) stores in London. There are links to store reports where available, otherwise, just addresses.
If you're looking for online perfume shopping resources, check out the Shop For Perfume page, or browse through the Fragrance Shopping topic for recent shopping tips and coupons.
Update: This page has not been updated since May 2011. I am leaving it here in case it is a helpful starting point for anyone, but you might want to verify that the store you're interested in is still in business before you go!
Kensington & Chelsea
Al Qurashi, 94 Brompton Road, SW3
Amouage, 14 Lowndes Street
Annick Goutal, 20 Motcomb Street, SW1W 8LB
Aromatique, 134 Brompton Road, SW3 1HX
Bottega Veneta, 33 Sloane Street, SW1X 9NR
Burberry, 2 Brompton Road, SW1
Chanel, 167-170 Sloane Street, SW1X 9QF
Cologne & Cotton, 39 Kensington Church Street, W8 4LL
Crabtree & Evelyn, 134 King's Road, SW3 4XB
Emilio Pucci, 69 Sloane Street, SW1X 9QF
Giorgio Armani, 37 Sloane Street, SW1X 9LP
Harrods, 87-135 Brompton Road, SW1X 7XL (and see: Roja Dove Haute Parfumerie at Harrods)
Harvey Nichols,109-125 Knightsbridge, SW1X 7RJ
Hermès, 197 Sloane Street, SW1X 9QX
Jo Malone, 150 Sloane Street, SW1X 9BX
Korres, 124 King's Road, SW3 4TR
Les Nereides, 166 Kings Road, SW3 4UP
Les Senteurs, 71 Elizabeth Street, SW1W 9PJ
L'Occitane, 70 Kensington High Street, W8 4PE (also at 67 King's Road, SW3 4NT)
Lulu Guinness, 3 Ellis Street, SW1X 9AL
MAC, 109 King's Road, SW3 4PA
Ormonde Jayne, 192 Pavilion Road, SW1X 0BJ
Ortigia, 55 Sloane Square, SW1W 8AX
Parfums de Nicolaï, 101a Fulham Road, SW3 6RH
Paul & Joe, 134 Sloane Street, SW1X 9AX
Penhaligon's, 132 King's Road, SW3 4TR (also at 18 Beauchamp Place, SW3 1NQ)
Peter Jones, Sloane Square, SW1W 8EL
Prada, 43-45 Sloane Street, SW1X 9LU
Reminiscence, 104 King's Road, 0207 581 8250
Santa Maria Novella, 117 Walton Street, SW3 2HP
Space NK, 40 Hans Crescent (also at 307 Kings Road, 3 Kensington Church Street, W8 4LB; 27 Duke of York Square, SW3 4LY; 307 Brompton Road, SW3 2DY)
West End
Arabian Oudh Shop, 435-437 Oxford Street, W1C 2PL
Avery Fine Perfumery, 27 Avery Row, W1K 4AY
B Never Too Busy To Be Beautiful, Unit 13, The Piazza, Covent Garden, WC2E 3RB (store closed)
B Parfumerie, 39 Carnaby Street, W1F 7DT (store closed)
Browns, South Molton Street
Burberry, 21-23 New Bond Street, W1 (also at 157-167 Regent Street, W1)
Chanel, 173 New Bond Street
Cologne & Cotton, 88 Marylebone High Street, W1U 4QX
Czech & Speake, 39C Jermyn Street, SW1Y 6DN
Debenhams, 334-348 Oxford Street, W1C 1JG
Diptyque, 68 Marylebone High Street
Dover Street Market, 17-18 Dover Street, W1S 4LT
Etro, 14 Old Bond Street, W1S 4PP
Fenwick, 63 New Bond Street, W1A 3BS
Floris, 89 Jermyn Street, SW1Y 6JH
Fortnum & Mason, 181 Piccadilly, W1A 1ER
Fresh, 92 Marylebone High Street
Geo. F. Trumper, 20 Jermyn St, W1J 8PD
Gold Kiosk, 50 Berners Street, W1P 4AD
Gucci, 34 Old Bond Street, W1S 4AA
Hermès, 155 New Bond Street, W1s 2UA
House of Fraser, 318 Oxford Street, W1C 1HF (also at 101 Victoria Street, SW1E 6QX)
Jo Malone, 23 Brook Street, W1K 4HA
John Lewis, Oxford Street, W1A 1EX
L’Artisan Parfumeur, 13 The Market Building, Covent Garden.
L’Artisan Parfumeur, 36 Marylebone High Street (store closed)
Le Labo, 28a Devonshire Street, London W1G 6PS
Les Nereides, 35 Long Acre, Covent Garden, WC2E 9JT
Liberty, Regent Street, W1B 5BH (and see: Le Labo at Liberty)
L'Occitane, Whiteleys Shopping Centre, W2 4YN (also at 7 Gees Court, W1U 1JG)
Miller Harris, 21 Bruton Street, W1J 6QD (also at 14 Needham Road, W11 2RP)
Ormonde Jayne, 12 The Royal Arcade, 28 Old Bond Street, W1S 4SL
Penhaligon's, 125 Regents Street, W1B 4HT (also at 41 Wellington Street, Covent Garden, WC2E 7BN; 20a Brook Street, W1Y 1DE; 16-17 Burlington Arcade, Piccadilly, W1J 0PL)
Prada, 16-18 Old Bond Street, W1S 4PS
Selfridges, 400 Oxford Street, W1A 2LR
Space NK, 10 Broadwick Street, W1F 8HW (also at 83a Marylebone High Street, W1U 4QP; 45-47 Brook Street, W1K 4HL)
The Body Shop, 374 Oxford Street, W1C 1JP (also at 66 Oxford Street, W1D 1BL; 268 Oxford Street, W1C 1DS)
The Garden Pharmacy, 119 Long Acre, Covent Garden, WC2E 9PB
City of London
House of Fraser, 68 King William Street, EC4N 7HR
Royal Exchange, opposite Bank of England, between Threadneedle Street and Cornhill (Hermès, Jo Malone, Penhaligon's).
Space NK, 145-147 Cheapside, EC1V 6BJ (also at 7 Bishopsgate Arcade, 135 Bishopsgate, EC2M 3YD)
The Body Shop 22-23 Cheapside, EC2V 6AB
Other areas
Angela Flanders, 96 Columbia Road, Shoreditch, E2 7QB
Coco Ribbon, 21 Kensington Park Road, Notting Hill, W11 2EU
Diptyque, 195 Westbourne Grove, Notting Hill, W11 2SB
Space NK, 37 Earlham Street, Camden, WC2H 9LD (also at 238 Muswell Hill Broadway, Haringey, N10 3SH; 299 Upper Street, Islington, N1 2TU; 73 St. John's Wood High Street, NW8 7NL; 46 Northcote Road, Wandsworth, SW11 1NZ; 127-131 Westbourne Grove, W2 4UP; Cabot's Place, West Canary Wharf, E14 4QT)
Start, 42-44 Rivington Street, Shoreditch, EC2A 3BN
The Studio Perfumery, 170 Regents Park Road, Primrose Hill, NW1 8XN