Etro is not a widely available brand in London. Liberty usually has a decent selection, and currently Fenwick, just up the road, is featuring the brand. The only other way to get hold of Etro scents is to visit the Etro shop, just off Piccadilly.

It’s quite an easy shop to miss; the name is visible only on the canopy, which cleverly hides the shop name stencilled on the window. You’re also likely to be dazed by the profusion of designer goodies on either side, including Bottega Veneta next door.

Best sellers: “We can’t keep Pegaso in stock at the moment. We all sell a lot of Etra and Patchouly.”

Nearby: Ormonde Jayne is just across the road in the Royal Arcade; Fortnum & Mason is on the other side of Piccadilly.

Don’t miss: the Royal Academy usually has a globally important exhibition on, and is just round the corner on Piccadilly.

Getting there: Nearest tube is Green Park, although Piccadilly Circus is also near. Old Bond Street is north of Piccadilly.

Etro
14 Old Bond Street
London W1S 4PP
Tel: 020 7495 5767
website

— images & report filed by Nina.

See also: Perfume Shopping in London