Italian jewelry line founded by Greek immigrant Sotirios Voulgaris in 1884. The 'v' in the name is simply the Roman rendering of the letter 'u', so the name is really "Bulgari", and is pronounced as such. Bvlgari has expanded from their original roots in jewelry to encompass leather goods, eye wear, and even hotels and resorts.
As of 2011, Bvlgari is part of the LVMH (Moët Hennessy Louis Vuitton) stable.
Bvlgari's first fragrance was 1992's Eau Parfumée au Thé Vert, created by perfumer Jean-Claude Ellena.
Subsequent releases include Pour Femme (1994, relaunched in 2006 with Kate Moss as spokesmodel), Pour Homme, Black (1998), Blv (2000), Blv Pour Homme (2001), Thé Blanc (2003) and Omnia (2003) among others.
Recent fragrance releases
2005: Aqva Pour Homme, Omnia Crystalline, Rose Essentielle & Voile de Jasmin, Thé Rouge
2006: Pour Homme Soir
2007: Omnia Amethyste, Rose Essentielle Eau de Toilette
2008: Aqva Pour Homme Marine , Jasmin Noir, Omnia Green Jade
2009: Blv Eau de Parfum II
2010: Blv Eau d'Ete, Bvlgari Man
2011: Mon Jasmin Noir, Aqva Pour Homme Toniq & Aqva Pour Homme Marine Toniq, Jasmin Noir L'Essence
2012: Omnia Coral, Mon Jasmin Noir L’Eau Exquise, Jasmin Noir L’Elixir & Mon Jasmin Noir L’Elixir
2013: Bvlgari Man Extreme
2014: Aqva Amara, Omnia Indian Garnet, Man in Black, Le Gemme Lilaia, Ashlemah, Amarena, Noorah, Maravilla & Calaluna
2015: Aqva Divina, Eau Parfumée au Thé Bleu, Eau Parfumée au Thé Noir, Goldea, Omnia Paraiba, Lazulia, Zahira & Selima
2016: Splendia, Irina & Desiria, Man Black Cologne, Man Black Orient, Rose Goldea, Le Gemme Ambero, Garanat, Gyan, Malakeos, Onekh & Tygar, Aqva Atlantique
2017: Splendida Rose Rose, Splendida Jasmin Noir & Splendida Iris D'Or, Goldea The Roman Night
2018: Splendida Magnolia Sensuel, Omnia Pink Sapphire, Nylaia, Rubinia & Veridia, Bvlgari Man Wood Essence, Bvlgari Goldea The Roman Night Absolute
Where to buy
Bvlgari perfumes are sold at major department stores, or online at the various fragrance discounters.
Website
Further reading
See all articles on Now Smell This tagged Bvlgari, or take a look at our collection of Bvlgari fragrance commercials.