The Fragrance Foundation has announced the finalists for the 2011 Fifi Awards, known as the "Oscars of the fragrance industry". For each category, the original list of 10 semi-finalists is now whittled down to 5 (or more, in the case of a tie). Consumer voting begins on April 18; the final awards will be presented on May 25.
And the finalists are:
Women’s Luxe (sold in over 250 doors)
Women's Specialty Luxe (sold in 26 to 249 doors)1
Men's Specialty Luxe
Indie Brand (Men's & Women's; 25 doors or less)2
You can find the other category finalists at the Fifi 2011 blog.
See also: the Fragrance Awards page.
1. Replaces the category "Nouveau Niche"
2. Replaces the category "Unique Boutique". Indie Brand is supposed to include new or emerging brands (on the market 1-2 years). Note that this category is unchanged from the semi-finals since there were fewer than 5 to begin with.