This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2025, or 2026 and beyond.
Included here are all new perfumes posted through 12 April 2025. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances are removed from this page once they have been on the market for several months, so this is not a complete list of new fragrances for the year!
New perfumes (now in stores):
4711 Acqua Colonia Fig & Vetiver :: Acqua Colonia Orris & Silk
Acqua di Parma Buongiorno :: Colonia il Profumo
Aerin Mediterranean Honeysuckle Figue
Aerin Tuberose Gardenia
Aesop Aurner
Aftelier Sacré Bleu
Akro Breathe
Altaia Woo(e)d
Amouage Purpose 50
Amouage Decision & Existence
Anatole Lebreton Armonia, Kairos & Uruk
Andrea Maack Flux
Anna Sui Dew Fields, Electric Whisper, Mystic Luna, Thorn of a Rose & Utopia Mist
Ariana Grande R.E.M. Cherry Eclipse
Arielle Shoshana Tuesday
Astier de Villatte Ambre Liquide
Atelier Cologne Mandarine Fauve
Azzaro Forever Wanted Elixir
Balmain Blanc Galaxie
Bath & Body Works Perfect in Pink & Platinum
Bath & Body Works Sweetest Song :: Midnight Addiction
BeauFort London Cape Wrath, Pyroclasm & The Grudge
Beyoncé Cé Lumière
Billie Eilish Your Turn
Bond no. 9 Greenpoint
Burberry Hero Parfum Intense
Bvlgari Amunae :: Allegra Insieme
By Kilian Angels' Share Paradis
Byredo Blanche Absolu
Cacharel Ella Ella
Calvin Klein Eternity Amber Essence
Carner Barcelona La Playa
Carolina Herrera Cute Chaos :: Stallion Leather Suede
Carolina Herrera CH Wild Love for Her & for Him
Carolina Herrera Very Good Girl Elixir :: Bad Boy Elixir
Carthusia Intenso Basilico, Ginestra & Mirto
Carven Carven Pour Elle
Chanel Chance Eau Splendide
Chloé Nomade Lumière d'Égypte :: Cedrus Intense
Chopard Angélique Begum, Gardénia Tahia & Tubéreuse Maharané
Chopard Jasmin Malika
Christian Dior Bois Talisman
Christian Louboutin Fétiche La Rose
Clive Christian L Red Tea Vetiver
Comme des Garçons Odeur 10
Comptoir Sud Pacifique Avant Garde, Carte Blanche & Tropical Sunset
Dawn Spencer Hurwitz Pomegranate Rouge
Dolce & Gabbana L’Imperatrice Royale :: Devotion Pour Homme
Dolce & Gabbana Light Blue Capri in Love & Light Blue Pour Homme Capri in Love
Donna Karan Cashmere & Vanilla Essence
DS & Durga King Majesty Bergamot Chypre
DS & Durga The Most Festive Cologne Of All Time
DS & Durga Brown Flowers
Elie Saab L'Homme
Elizabeth Arden Sunflowers Golden Vibe
Elizabeth Arden Green Tea Pistachio Crunch :: White Tea Eau Lilac
Ellis Brooklyn Guava Granita
Escada Bali Paradise
Estée Lauder Bronze Goddess Aegea :: White Linen Oud Legacy
Etat Libre d’Orange Uruk Chronicles
Fragonard Fleur de Citronnier
Floris London Purple Mémoire
Frapin 6 Hours To Rio
Giorgio Armani Stronger With You Sandalwood :: My Way Ylang
Giorgio Armani Armani Privé Iris Bleu :: Sì Passione Red Musk
Giorgio Armani Armani Privé Haute Couture en Jeu
Givenchy Désobéissant, L’Enfant Terrible & Tapageur
Givenchy Irresistible Nude Velvet :: L'Interdit Angélique Rouge
Givenchy Gentleman Society Ambrée
Glossier You Fleur
Gucci Fiori di Neroli :: Osmanthus Nectar & Vanilla Firenze
Gucci Guilty Love Edition Pour Femme & Pour Homme 2025
Guerlain Ambre Samar :: Rosa Verde
Guerlain Pêche Mirage :: Rouge Bonheur
Guerlain Habit Rouge Spirit :: L’Heure Dorée
Hermès Terre d’Hermès Intense
Hugo Boss Exhilarating Vanilla :: Fearless Pepper & Wild Violet
Hugo Boss Boss Bottled Bold Citrus :: Exuberant Geranium
Imaginary Authors A Little Secret :: Dipped in Chocolate
Jean Paul Gaultier Scandal Intense & Scandal Pour Homme Intense
Jean Paul Gaultier Le Male Elixir Absolu
Jean Paul Gaultier Le Beau & La Belle Flower Edition
Jo Loves Pomelo Oud
Jo Malone Beach Blossom :: Taif Rose
Jul et Mad Histoire d'Amour 2.0
Juliette Has A Gun Miami Shake
Kate Spade Chérie Je t'aime
Kenzo Flower By Kenzo Cherry Poppy
Kenzo Homme Indigo :: Flower Ikebana Indigo
Laboratorio Olfattivo Underground Vibes :: Oud In White
Lancôme Rose from the Dark
Lancôme La Nuit Trésor Vanille Noire :: Idôle Power
L’Artisan Parfumeur Minuit à Paris :: La Cérémonie de l'Encens
Le Labo Eucalyptus 20
L’Entropiste Altamura, Blanc Sada, Dawn Whispers, Dorian’s Spleen, Jodhpur 6am & Semence Douce
L'Occitane Néroli & Orchidée Eau Harmonieuse
L'Occitane Fleurs de Cerisier Visite en Provence :: Rose Citron Meyer
Loewe Solo Elixir :: Casa de Campo
Louis Vuitton eLVes
LoveShackFancy Love on the Beach
Lush Hello Kitty and Friends :: The Magic of Christmas
Majda Bekkali Tulaytulah Obscur
Maison Francis Kurkdjian Kurky
Maison Margiela Never-Ending Summer
Maître Parfumeur et Gantier Ambre Capucines
Marc Jacobs Daisy Wild Eau So Intense
Marc Jacobs Daisy Glow, Daisy Love Glow & Daisy Eau So Fresh Glow
Memo Portobello Road
Molton Brown Bluebell & Wild Strawberry
Mugler Angel Stellar :: Alien Extraintense
Narciso Rodriguez For Her Intense :: Safran Musc
Narciso Rodriguez Narciso Radiante
Neela Vermeire Créations Eshal
Nina Ricci Nina Rouge Crush
Nomenclature Night Serum
Ormonde Jayne Nawaf Zaffran
Ormonde Jayne Montabaco Aruba
Orto Parisi Risvelium
Paco Rabanne Phantom Elixir :: Fame Couture
Parfums de Nicolaï Patchouli Spirit
Paris Hilton Iconic
Parle Moi de Parfum Blossoms Smoke
Penhaligon’s Fortuitous Finley
Philosophy Fresh Cream Soft Velvet :: Radiant Grace Intense
Pierre Guillaume Staelios :: Eglise de Velours
Prada Infusion de Rhubarbe
Providence Perfume Co Vanilla Vellum & Vanilla Vellichor
Ralph Lauren Romance Elixir
Régime des Fleurs Gold Smoke :: Fleur Éclair
Rochas Eau de Rochas Néroli Azur :: Audace
Roger & Gallet Vanille Soleil
Room 1015 Jasmine Freak
Salvatore Ferragamo Fiamma
Santa Maria Novella Ambra & Incenso
Serge Lutens Le Perce-vent
Shiseido Ginza Datura
The 7 Virtues Clementine Dream
The Body Shop Demure Iris & Vintage Flower :: Pome Musk
Tom Ford Rose Exposed :: Bois Pacifique
Une Nuit Nomade Chemin d'Amande
Valentino Born in Roma Donna Extradose & Born in Roma Uomo Extradose
Van Cleef & Arpels Moonlight Cherry :: Musc de Soie
Vera Wang Love
Versace Ambre Nectar, Patchouli Précieux & Réve de Myrrhe
Versace Rose Flamboyante
Versace Eros Najim
Viktor & Rolf Flowerbomb Extreme 2025
Vilhelm Parfumerie Chimilka, Great Lord & Sun Cities
Vince Camuto Wonderbloom Haze
Xinú VetiVerde
Yves Saint Laurent Muse
Yves Saint Laurent Libre L’Eau Nue :: Black Opium Glitter
Zadig & Voltaire Zadig
Zoologist Beaver Maple Edition
Upcoming fragrance launches 2025:
Celine Un Été Français (?)
Jo Loves Rosé & Dates (?)
Mugler A*Men Stellar (?)
Olfactive Studio 3 new fragrances (?)
Ormonde Jayne Vetiveria (?)