British niche line Jo Loves has launched Pomelo Oud, a new fragrance. Pomelo Oud is a flanker to 2011's Pomelo.
Jo’s first fragrance for Jo Loves, Pomelo, was inspired by walks on the beach on Parrot Cay Island in the Turks and Caicos. Described as her best friend, Pomelo has always felt like home to Jo. Now living in Dubai, Jo is celebrating her new home with an extra twist: Pomelo Oud. The vibrant zest of Pomelo intertwines with the luxurious depth of Oud, symbolising the beauty of change when old and new experiences are combined.
“Pomelo has clearly found her destiny, who knows where in the world she will speak to Jo next.” — Jo
Jo Loves Pomelo Oud is available in 100 ml.
(via joloves)
Jo Malone used to be an aspirational brand.
That might have been before my time.
Before or after she sold it?