French niche line Memo will launch Abu Dhabi, a new fragrance in the brand's Graines Vagabondes collection, later this month.

The Abu Dhabi fragrance, composed by perfumer Mylène Arlan, has a guest of honor: the date. This tasty fruit, emblematic of the Al Aïn oasis, an Emirati cultural and plant heritage, gives the fragrance its delicately generous, enveloping character. Abu Dhabi feels like the gentle undulation of a palm, and the caress of a fabric, that of al Sadu, a traditional Bedouin weaving technique, which adorns the flacon.

From the tranquil balance between sea and desert, a fragrance emerges as the fruit of joyous encounters. It is the fruit in its truest sense. A precious date ripens, sublime, sugary, and succulent. Then comes the plum with its salt-kissed warmth, carrying the soft undulation of the dune and tide. Its name is burnished by the sands of Al Wathba by the Arabian Gulf, as rounded as the landscape of the Mangrove National Park. Amid the evening air, it greets the amber and saffron reflected in a glass titan, which shimmers on the water’s surface. Could it be the dreamy vision of a fragrance bottle emerging there?

Abu Dhabi: its name oscillates in two beats, swaying in time with the palm fronds in the Al Ain Oasis, where it is also welcomed by the aromatic freshness of cardamom and woody fullness of vetiver. What is the secret to its inner metronome? Avowed to the dynamic present yet woven with eternity, it is akin to Al Sadu, the traditional, handmade, Emirati fabric whose motifs are enlivened by countless shared stories. It befits the Sadu draped around the Abu Dhabi fragrance bottle. Indeed, this was the one whose radiance was revealed in the bay.

Memo Abu Dhabi will be available in 75 ml Eau de Parfum.

(via Memo Paris at YouTube)

Possibly of interest