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LoveShackFancy Love on the Beach ~ new perfume

Posted by Robin on 7 March 2025 9 Comments

NYC-based fashion and lifestyle brand LoveShackFancy will launch Love on the Beach, a new solar floral fragrance for women, later this month.

A solar-floral perfume led by lush tropical blooms like frangipani, paired with island coconut. Salt water and skin musks amplify your natural scent, while ambrox and sandalwood give it a creamy, woody warmth that lasts for ages. Ylang-ylang and gardenia elevate the beachy vibe with a cool elegance.

Love on the Beach was developed by perfumer Gabriela Chelariu. Additional notes include bergamot, jasmine, tuberose and driftwood.

LoveShackFancy Love on the Beach will be available at Sephora, in 10 ($32) or 75 ($125) ml Eau de Parfum.

(via sephora, additional information via wwd)

Possibly of interest

LoveShackFancy Endless Dreams ~ new perfume
LoveShackFancy Boheme, Forever In Love & Moondance ~ new perfumes

Filed Under: new fragrances
Tagged With: gabriela chelariu, loveshackfancy

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9 Comments

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  1. meredifay says:
    7 March 2025 at 3:47 pm

    The more I look at that bottle, the less I like it. What is that bow made of? I would be a little afraid to touch it.
    LOL, not to be overly dramatic here, but really, whatever is the opposite of “growing on me,” that’s what this is doing.
    Maybe I just need a nap.

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    • meredifay says:
      7 March 2025 at 3:50 pm

      It may be that this appears to be an AI rendering, rather than a photograph. The bow doesn’t seem to be sitting on the cap correctly and the depth perception cues are off a little, aren’t they?

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      • Robin says:
        7 March 2025 at 5:34 pm

        No idea, but it’s what their bottles look like pretty much.

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    • lillyjo says:
      7 March 2025 at 6:56 pm

      I’ve seen the bottle’s in person. I think they look cheap. I think the bottle is glass and the cap is plastic. I’m going to investigate further next time I see them.

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      • meredifay says:
        7 March 2025 at 7:01 pm

        Oh, maybe that explains why it looks weird to me. Thanks.

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  2. Jalapeno says:
    7 March 2025 at 7:20 pm

    Every time I see “LoveShackFancy”, I get a B-52’s earworm. 🐛🪱

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    • Robin says:
      7 March 2025 at 7:25 pm

      Wonder if their target market does too? Or if they’re too young?

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      • Jalapeno says:
        7 March 2025 at 9:04 pm

        Probably too young.

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  3. eminere says:
    7 March 2025 at 9:05 pm

    So tacky looking.

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