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Amouage Purpose 50 ~ new fragrance

Posted by Robin on 7 January 2025 4 Comments

Amouage has launched Purpose 50, a new fragrance in the Exceptional Extraits collection.

An unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent.

Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.

Purpose 50 was developed by perfumer Quentin Bisch. Additional notes include bergamot, pink pepper, pimento berry, rose, saffron, suede, mystikal and akigalawood.

Amouage Purpose 50 is $520 for 100 ml.

(via amouage)

Possibly of interest

Amouage Decision & Existence ~ new fragrances
Amouage Lustre, Outlands & Reasons ~ new fragrances
Amouage Love Delight ~ new perfume

Filed Under: new fragrances
Tagged With: amouage, quentin bisch

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4 Comments

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  1. Dawn says:
    7 January 2025 at 10:30 am

    I am lucky that it’s still not Lyric right now. Lyric is my ultimate favorite Amouage. Epic 56 was really nice but I don’t exactly desire a bottle.

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    • Robin says:
      7 January 2025 at 1:17 pm

      Fingers crossed they skip Lyric til you have enough pennies saved 🙂

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  2. Calypso says:
    7 January 2025 at 12:13 pm

    I never tried the other one, but this definitely looks interesting; or am I simply being seduced by that gorgeous green color?

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    • Robin says:
      7 January 2025 at 1:16 pm

      Plus great photo in general imo.

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