Take a moment to guess: what do you think were the top new fragrance launches last year? I know I was surprised....
Here are the top 5 prestige fragrance launches:
(NPD Group via cosmeticnews)
Your thoughts? First, I was shocked to see that 3 of the 5 top new launches for 2006 were men's fragrances. And second, Vera Wang Princess??
Elsewhere, NPD notes that "Eight of the top ten new prestige fragrances in 2006 were from designers, such as Vera Wang Princess and Juicy Couture. In fact, designers have been adding more incremental dollars to the fragrance category than celebrities have in the last few years." And apparently, none of this year's top 10 are from female celebrities, a distinct change from 2005...
...when four made the list, according to NPD: Fantasy by Britney Spears (Elizabeth Arden), Lovely by Sarah Jessica Parker, Baby Phat Goddess by Kimora Lee Simmons, and Live by Jennifer Lopez (all from Coty). (via MediaPost's Marketing Daily)
The downturn in sales of celebrity fragrances has been widely reported over the last year, but I'm guessing we're going to see an upswing this year with Sarah Jessica Parker Covet, Christina Aguilera and Gwen Stefani L.