2026 has been a monumental year for celebrity-fronted fragrance launches, from Kylie Jenner’s expansion of her Cosmic line and introduction of her Mood Stone trio, to rapper Ice Spice entering the industry with the launch of In Ha Mood in partnership with Revlon.

Additionally, rapper Megan Thee Stallion launched limited-edition unisex scent Hot Girl Summer in partnership with Coty, and singer Tate McRae revealed her rumoured beauty business to be an eponymous fragrance.

— Read more in Are we going back to the 2000s celebrity fragrance wardrobe era? at Cosmetics Business.

The celebrity fragrance market is once again thriving, but the current approach is entirely different to that of the 1990s, marking a shift from celebrity endorsement to celebrity authorship. According to the latest five-year analysis from Fresha, ahead of Christmas, new global data has revealed that while nostalgic icons like Britney Spears, Paris Hilton, and Jennifer Lopez continue to show substantial seasonal boosts, it is the younger stars such as Ariana Grande, Billie Eilish, Kylie Jenner and Sabrina Carpenter who now dominate worldwide demand.

— Read more in The New Celebrity Perfumes, From Ariana Grande To The Rolling Stones at Forbes.