Britney Spears has launched Goddess Fantasy, a new limited edition flanker to 2005′s Britney Spears Fantasy…
Elizabeth Taylor White Diamonds Icon ~ new fragrance
The Elizabeth Taylor brand has launched White Diamonds Icon, a new floral amber flanker to 1991’s White Diamonds…
Ariana Grande Cloud Aurora ~ new perfume
Singer Ariana Grande will launch Cloud Aurora, a new gourmand fragrance for women, later this month. Cloud Aurora is a flanker to 2018’s Cloud, and follows 2023’s Cloud Pink…
The current approach is entirely different
The celebrity fragrance market is once again thriving, but the current approach is entirely different to that of the 1990s, marking a shift from celebrity endorsement to celebrity authorship. According to the latest five-year analysis from Fresha, ahead of Christmas, new global data has revealed that while nostalgic icons like Britney Spears, Paris Hilton, and Jennifer Lopez continue to show substantial seasonal boosts, it is the younger stars such as Ariana Grande, Billie Eilish, Kylie Jenner and Sabrina Carpenter who now dominate worldwide demand.
— Read more in The New Celebrity Perfumes, From Ariana Grande To The Rolling Stones at Forbes.
Arielle Shoshana + Michelle Visage Wednesday ~ new fragrance
Virginia-based niche boutique Arielle Shoshana has launched Wednesday, a new fragrance in collaboration with Michelle Visage…