Marc Jacobs will launch Daisy, a new fragrance for women, this August. The designer noted that...
...Daisies don't smell, but I wanted to evoke the feeling that you get when you see them — happy and youthful. My gardenia and jasmine scents [Marc Jacobs for women and Blush Marc Jacobs, respectively] are more singular and definitely more ‘designer' scents. I don't want to say they're older, but they're more sophisticated.
The Daisy fragrance, developed by perfumer Alberto Morillas, includes notes of wild strawberry, violet leaves, red grapefruit, gardenia, violet, jasmine, musk, vanilla and white woods.
Marc Jacobs Daisy will be available in 50 and 100 Eau de Toilette and matching body products. (via Women's Wear Daily)
Other recent releases from Marc Jacobs: Splash Cucumber & Splash Orange. Update: Marc Jacobs Daisy is positioned as "the olfactory equivalent of the designer’s secondary line, Marc by Marc Jacobs, and therefore more accessible than the signature range." The petals on the bottle are vinyl. (via moodiereport) Update: see a review of Marc Jacobs Daisy.
As previously reported, Christina Aguilera will enter the celebrity fragrance market under arrangements with Procter & Gamble. Her debut scent will be called Christina Aguilera, and will be an "oriental floral with top notes of blackcurrant, a heart of peony and prune and a base of vanilla". Look for it this fall. (via cosmeticnews) Update: read a review of the Christina Aguilera fragrance here.