We needed another fragrance with a single letter name, and now we've got one. Gwen Stefani's debut fragrance release under arrangements with Coty will be called simply L, named for love and her own brand label, LAMB:
Stefani's fragrance, created with Firmenich, has top notes of sparkling green freshness, leafy water hyacinth, white freesia, fresh pear and violet leaves; a heart of jasmine petals, rose, lily of the valley, sweet pea and orange blossom, and a drydown of frangipani blossom, peach skin, heliotrope flower and sensual musk. "My mom had sweet peas in the yard growing up," said Stefani, who grew up in Anaheim, Calif., as one of four children. "I wanted this fragrance to be light, fresh and clean. I want people to say, 'I want to smell like that.' "
The tag line will be "I want you all over me", from the Stefani song Crash, and she is reportedly working on 5 (!) more fragrances. Gwen Stefani L will be an Eau de Parfum in 50 and 100 ml, and will launch in September. (via Women's Wear Daily) Update: Gwen Stefani L will be at Nordstrom this coming July, and will launch at other stores later in the year. (via cosmeticnews)
Update 2, 6/11: Gwen Stefani L (see bottle at right) is now available for pre-order at Nordstrom: "Her signature fragrance is a fusion of masculine and feminine with a luscious floral scent that bursts with sparkling freshness and then wraps you in the warmth of sensual musks."
Update 3: see a review of Gwen Stefani L.