As previously reported, Sarah Jessica Parker will launch Covet, her second fragrance, in July. The actress described it as a "more aggressive" fragrance than the "well-behaved" Lovely (which I should think would be evident from the advertising: compare this to the Lovely ad), and the tag line on the print ad (shown) is "I had to have it".
Covet, created with fragrance consultant Ann Gottlieb and Firmenich's Frank Volkl, has top notes of wet greens, geranium leaves, Sicilian lemon, lavender and chocolate; a heart of honeysuckle, magnolia and muget, and a drydown of musk, vetiver, bois de cashmere, teakwood and amber.
Sarah Jessica Parker Covet will be available in 50 and 100 ml Eau de Toilette and in matching body products. (via Women's Wear Daily) Update: Sarah Jessica Parker Covet is an Eau de Parfum.
Update: a closeup shot of the bottle for Sarah Jessica Parker Covet, and some details on the advertising, via Harper's Bazaar:
Parker has just wrapped up filming the television commercial for her second scent Covet at the Place Vendome in Paris. Shot by Jean-Paul Goude, the ad shows the actress channelling Carrie Bradshaw. Clad in a Christian Lacroix gown, Parker smashes a shop window with her stiletto to get at her fragrance. Crime doesn’t pay though: she’s quickly arrested and thrown into jail, sans the scent.
Update: see a review of Covet by Sarah Jessica Parker.