Guccio Gucci (1881-1953) established the Gucci brand in 1920 in Florence, specializing in leather goods. His four sons, and later his grandson, joined the firm, and despite years of family in-fighting and legal disputes, the company grew to become one of the world's premier luxury goods houses.
Gucci was struggling as a company in 1990 when Tom Ford was brought in, first as a ready-to-wear designer, later as Creative Director of the brand. In 2000, Gucci took over Yves Saint Laurent, and Tom Ford became Creative Director there as well. Ford's sexy designs revitalized both houses; when he left in 2004, many speculated that Gucci's glory days were over. The current Creative Director is Alessandro Michele, who replaced Frida Giannini in early 2015. Fragrances were produced under arrangements with Procter & Gamble until 2015, when P&G sold their fragrance business to Coty.
Fragrances were introduced with Gucci no. 1 in 1974. Subsequent releases include Eau de Gucci (1982, first version), Gucci no. 3 (1985), Nobile (1988), L'Arte di Gucci (1991), Eau de Gucci (1993, second version), Accenti (1995), Envy (1997), Envy for men (1998), Rush (1999), Rush for men (2000), Gucci Eau de Parfum (2002), Gucci Pour Homme (2003), Gucci Eau de Parfum II (2004) and Envy Me (2004).
Recent fragrances from Gucci
2006: Envy Me 2
2009: Gucci Flora
2014: Gucci Oud
2019: A Kiss From Violet, A Nocturnal Whisper, A Forgotten Rose, Ode on Melancholy, A Song for the Rose, The Voice of the Snake, The Eyes of the Tiger, The Virgin Violet, Winter's Spring, The Last Day of Summer, Tears of Iris, A Winter Melody, Moonlight Serenade & Fading Autumn, Guilty Cologne, Bloom Gocce di Fiori
Where to buy
The Gucci fragrances can be found at department stores and online fragrance discounters.
Read Will Success at Gucci Be Sexy or Safe? at the New York Times.