Bloom1 is one of the first two Gucci fragrances conceptualized by Gucci creative director Alessandro Michele. As with Gucci Guilty Absolute Pour Homme, Michele worked with perfumer Alberto Morillas. In each of these fragrances, Morillas used a new, "natural" ingredient; Guilty Absolute Pour Homme contains an extract of Nootka cypress and Bloom presents Rangoon creeper ("harvested" via headspace technology in India — so claims Gucci).
Bloom begins with a penetrating, slightly fruity jasmine/tuberose accord. The florals start as "buds" (a bit sharp and "unripe") before blossoming to release a rich, sweet perfume. (Gardeners: if you've not smelled Jasminum sambac, the jasmine in Bloom reminds me of Jasminum polyanthum...if you've not grown either, well....)
Bloom is not a complex fragrance; it's a mélange of flowers: mostly jasmine and tuberose with a bright note that reminds me of candied violets. As for Rangoon Creeper, there is an interesting floral aroma that turns up in Bloom's base. I've read many articles on Rangoon Creeper, looking for descriptions of its scent but most gardeners rave about its flowers' colors (that change from pink to red) and don't elaborate on the aroma except to say it's "glorious," "powerful" and "aromatic." I found an article that described the flowers' scent as "toasted coconut." And I DO smell a faint, sweet toasted coconut aroma in Bloom's base, where you'll also find whispering indoles (or musk?) mixing with residual white florals.
For lovers of white-flower perfumes, I don't think there's much to dislike about Bloom; I enjoy it and may even buy a small bottle to use as a room spray this winter when my jasmines and tuberoses are scentless memories. Bloom's too feminine for me to wear but my hubby wears it and it smells downright unisex on him. (Try before you buy!)
Bloom Bonus: Rangoon creeper has been added to my plant to-buy list for next summer.
Gucci Bloom Eau de Parfum is available in 30 ($72), 50 ($94) or 100 ml ($124). A 7.4 ml rollerball is $34.
1. Listed notes of Jasminum sambac, tuberose, orris, Rangoon Creeper (Combretum indicum).