Bloom1 is one of the first two Gucci fragrances conceptualized by Gucci creative director Alessandro Michele. As with Gucci Guilty Absolute Pour Homme, Michele worked with perfumer Alberto Morillas. In each of these fragrances, Morillas used a new, "natural" ingredient; Guilty Absolute Pour Homme contains an extract of Nootka cypress and Bloom presents Rangoon creeper ("harvested" via headspace technology in India — so claims Gucci).
Bloom begins with a penetrating, slightly fruity jasmine/tuberose accord. The florals start as "buds" (a bit sharp and "unripe") before blossoming to release a rich, sweet perfume. (Gardeners: if you've not smelled Jasminum sambac, the jasmine in Bloom reminds me of Jasminum polyanthum...if you've not grown either, well....)
Bloom is not a complex fragrance; it's a mélange of flowers: mostly jasmine and tuberose with a bright note that reminds me of candied violets. As for Rangoon Creeper, there is an interesting floral aroma that turns up in Bloom's base. I've read many articles on Rangoon Creeper, looking for descriptions of its scent but most gardeners rave about its flowers' colors (that change from pink to red) and don't elaborate on the aroma except to say it's "glorious," "powerful" and "aromatic." I found an article that described the flowers' scent as "toasted coconut." And I DO smell a faint, sweet toasted coconut aroma in Bloom's base, where you'll also find whispering indoles (or musk?) mixing with residual white florals.
For lovers of white-flower perfumes, I don't think there's much to dislike about Bloom; I enjoy it and may even buy a small bottle to use as a room spray this winter when my jasmines and tuberoses are scentless memories. Bloom's too feminine for me to wear but my hubby wears it and it smells downright unisex on him. (Try before you buy!)
Bloom Bonus: Rangoon creeper has been added to my plant to-buy list for next summer.
Gucci Bloom Eau de Parfum is available in 30 ($72), 50 ($94) or 100 ml ($124). A 7.4 ml rollerball is $34.
1. Listed notes of Jasminum sambac, tuberose, orris, Rangoon Creeper (Combretum indicum).
Note: top images via Nordstrom (where Gucci Bloom is currently available); lower image of Rangoon creeper via Wikimedia Commons.
Thanks for the review Kevin! I prefer the scent of Jasminum officinale to that of polyanthum, but am aware of how lucky I am that both will grow where I live, I will be looking for the Rangoon creeper now…
Datura…jasmines love it here, too. Where do you live? If you are in a year-round warm climate keep that creeper contained!
Outside of Santa Barbara, and I will!
Ack, was at Nordstrom yesterday & didn’t think to look for this. Sprayed Aerin’s Tuberose le Soir–didn’t bother with the “jour” iteration. It’s a straightforward femme tuberose, which would be lovely to spritz in the winter, if you’re into really expensive room spray.
Galbanum…not one of those Aerin scents has appealed to me yet!
Do sounds like a great white floral for late summer/early autumn
I might buy a small bottle as well..I do like the sleek simple design
Littlec, nice and simple
Thanks for this review. I’ve been testing it out myself and have been enjoying it. Wondering how you think it will hold up in the winter? Next time I test it I will seek out the toasted coconut aroma. I appreciate so much the reviews on perfumes that are readily available to me. Thanks again.
Lillyjo, I think if you apply generously it will stand up well. And…you’re welcome!
Well, I’m NOT a white floral kinda gal, but I think that bottle is beautiful in its simplicity and soft color. If I see it around, I will give it a spritz. ✌????
Deva…white dogs but not flowers, hey?
Pink flowers/pink bottle? Kevin?? OK, I guess the garden and room spray connection makes sense. ???? Did you see that Cire Trudon is launching some perfumes? I’m really curious about those. And there’s a coffret!
Noz…oh, no, no, no! I am a pink lover! https://nstperfume.com/2006/12/30/home-fragrance-a-farewell-to-diptyques-roses-candle-in-pink-glass/
So you are! That was before I started reading the blog, I guess.
i Smelled this about a month ago when it soft launched at Nordstrom where I now work, and I thought to myself, I should sample a few vials and send them to you and Angela and Robin and find out later who was going to review this. I thought you’d rip this scent a new one, I loved it’s creamy floralcy which is thrown a tiny bit askew, but I was sure you’d hate this and read it to filth. Fancy reading that you didn’t hate it! I am in love with the scent and think it’s a great start for Morillas and Michele for Gucci scents for women. I hope though in the next one (whenever that may be) Michele pushes it a little further and does something more unexpected and eccentric!
I sampled Gucci Bloom yesterday in a department store (3 big sprays on my arm).
I was a bit disappointed. I love white flowers (and jasmin and tuberose can make a killer combo), but not like this.
First of all it is a nice, non offensive and well made scent, and sillage and longevity are good.
But it’s very clean, and on my skin it developed a soapy vibe that I find kinda boring.
And later on it also reminded me of a certain toilet/room refreshner. Sorry!
(I could not help but laugh out loud about the roomspray remark at the end
I wish they made it slightly more indolic and with a more interesting development.
Well maybe Gucci Bloom Intense or Gucci Dark Bloom will cover that in the future
Bottle and packaging are lovely though!
Sampled it yesterday. Well, if Gabrielle had smelt like that, I would have been able to perhaps give that one a bit more consideration than now when I don’t give a thing on it. Anyway, Bloom is a non mainstream I dare say, it is from the same group with Fracas, Truth Or Dare and/or Diptyque Do Son. Nothing too big about it but surely a step forward from the sickening stuff released as of late. It is beautiful, but I don’t think I will buy it for I have a few in that direction. Strangely, to me this one screams gardenia, may just be my skin doing that funny game. Lovely review. On me this really has a beautiful staying power, am on 12 hours with it, after bath and my husband can still smell it on me. I guess this would sell better in spring though.
White floral – mainly a clean sharp jasmine and white musk. I did not discern any real Tuberose, at all. (I’m an aromatherapist so I know my oils) It had good longevity, maybe 5 hours or so but its not for me. I do think it’s a step in the right direction though and good for Gucci.