Gucci has launched Flora Emerald Gardenia, a new limited edition fragrance for women. Flora Emerald Gardenia is a variation on 2012's Flora Gorgeous Gardenia, which was a flanker to 2009′s Gucci Flora. (Gorgeous Gardenia has also been done in limited edition pink and yellow bottles.)
The vibrant shade of emerald acts as a synesthesia for the new scent, shaping its perfume, part of the Fresh Floral olfactory family, and through the recoloring of the whimsical lines of the House’s iconic Flora design. The colour forms a distinctly contemporary pattern in the packaging, the same emerald tone reprised in a softer tone for the bottle.
Embodying its namesake colour, Gucci Flora Emerald Gardenia is a newly blended version of the fragrance from the Flora family. Delicate, transparent in a green floral composition, the scent is full with fruity and floral notes layered on a soft woody base. The perfume is inspired by a snapshot of an early summer’s morning, where orchards ripe with fruit are covered with dew. Refreshing, bright fruit notes open the scent: Pear, Lemon and Watermelon mix with the heart notes of beguiling aqueous flowers Gardenia, Frangipani and Lotus. The radiant fruit and floral blend is set softly on a base of luminous woods notes including Sandalwood and Cedarwood together with velvety Musks.
Gucci Flora Emerald Gardenia is available in 50 and 100 ml Eau De Toilette.
With all their billions in the bank, they still seem to use an intern with google translate to translate their press releases into English which makes them sound even more like gibberish.
Surely they can afford a proper translator who could translate & still romance it a bit (so what you’re saying is it’s in a green box with a slightly paler green bottle as you couldn’t get a decent colour match across the 2 different substrates) ?!
Ah, but in all fairness I have no idea where that translation came from. The source is King Power, maybe they did it.
(But adding, would also not be surprised if it came directly from Gucci.)
If the juice is great, who cares about the bottle.
With that said: Emerald? Errr, no. Avocado? Yes.
If I plopped that packaging in front of a focus group, and asked them for 10 keywords it evoked? “Emerald” wouldn’t be one.
Yes…I have a feeling they were going for a celadon, but they did not get it quite right.
It can’t be avocado – avocado is soooooo last year & Gucci is way too fashion forward to even remember 2018