Gucci will launch Mémoire d'une Odeur, a new unisex fragrance fronted by Harry Styles, in August.
For Gucci Mémoire D'une Odeur, scent becomes an explorer of the power of memories, bringing them back from the past and making them live in our present. Skipping backward and forward in chronological time, the present and past are connected by a unique bridge that projects directly into the future. A universal perfume unassigned with a gender or a time, Gucci Mémoire d'une Odeur is an elixir that transcends gender by its individuality, to establish a new olfactive family, Mineral Aromatic. Mineral, which is a mix of scents and emotions: airy, musky, transparent and authentic. And combined with Aromatic, it becomes the center of Gucci Mémoire d'une Odeur.
The transcendent accord features unexpected and enigmatic ingredients, and is defined by a note of Roman chamomile. Alessandro Michele envisioned this particular flower inside the scent, blended by master perfumer Alberto Morillas. Gucci Mémoire d'une Odeur's Roman chamomile is structured with Indian Coral Jasmine petals for tenderness, precious musks for depth, and noble woods including warm, luminous sandalwood and airy, subtle cedarwood, a powerful tree with deep roots and an irresistible vanilla note.
Gucci Mémoire d'une Odeur will be available in 40, 60 and 100 ml Eau De Parfum.
Update: Additional notes include bitter almond.