Gucci will launch Mémoire d'une Odeur, a new unisex fragrance fronted by Harry Styles, in August.
For Gucci Mémoire D'une Odeur, scent becomes an explorer of the power of memories, bringing them back from the past and making them live in our present. Skipping backward and forward in chronological time, the present and past are connected by a unique bridge that projects directly into the future. A universal perfume unassigned with a gender or a time, Gucci Mémoire d'une Odeur is an elixir that transcends gender by its individuality, to establish a new olfactive family, Mineral Aromatic. Mineral, which is a mix of scents and emotions: airy, musky, transparent and authentic. And combined with Aromatic, it becomes the center of Gucci Mémoire d'une Odeur.
The transcendent accord features unexpected and enigmatic ingredients, and is defined by a note of Roman chamomile. Alessandro Michele envisioned this particular flower inside the scent, blended by master perfumer Alberto Morillas. Gucci Mémoire d'une Odeur's Roman chamomile is structured with Indian Coral Jasmine petals for tenderness, precious musks for depth, and noble woods including warm, luminous sandalwood and airy, subtle cedarwood, a powerful tree with deep roots and an irresistible vanilla note.
Gucci Mémoire d'une Odeur will be available in 40, 60 and 100 ml Eau De Parfum.
(via shopmyexchange, additional information via parfuemerie-kohlschein.de)
Update: Additional notes include bitter almond.
Kinda losing me at airy, musky and transparent lol. I haven’t kept up much with Gucci anyway.
The transcending gender marketing I am not sure if I am a fan of. It’s just late to the party. At least for the past 30 years..seems like perfume has transcended gender for sure. Making money on social movements..I get it..but meh. It’s a turn off. All the I am Woman scents rubbed me wrong as well. Just make a good scent and leave it at that.
Yes, but I love that green bottle and box!
Yeah, ditto, although chamomile & Alberto Morillas are probably enough to make me try it anyway!
Robin, if you like chamomile, you should try Hendley Mown. I would be glad to send you my sample, as it seems to have too much chamomile for my liking.
Omega, this is the cycle of things, usually something that was trendy return many years ago and like you said unissex fragrances were high at the 90’s. We are returning to this moment somehow now, with just another name (gender fluid probably). I can ensure it’s not late, probably this will start to become trendy again according the reports Robin herself posted recently (that unissex fragrances are growing year after year)
This name. Ugh. Sounds like a parody. Add the awful marketing copy: double ugh.
I agree, terrible.
I’m curious because of the chamomile aroma, i love chamomile.
“… the present and past are connected by a unique bridge that projects directly into the future”–I believe that is the way it works for everything (!). Re chamomile, maybe something that resembles mimosa?
Great box. It reminds me of Emeraude.
The bottle looks so retro, what year is it?
Loving the bottle.
I wrote a very long comment referencing many things and I lost it as the browser auto-refreshed. Big fail.
So… loving the bottle, that’s all I am going to say.
The bottle itself is so reminiscent of Eau de Gucci from the 90s. I wonder if that’s the odor we’ll be remembering.