Gucci recently launched Made to Measure for men. “Made to measure” refers to an in-house tailoring service that allows Gucci clients to customize clothing with special textiles and other “details” (baby llama fabric anyone?…why baby llama, Gucci, why?)
The “painstaking attention” that Gucci claims “pours”1 into its Made to Measure service certainly never overflows to fill any Gucci fragrance bottles. Many companies, naming a new perfume after an exclusive and extremely expensive experience, would use that opportunity to make a costly fragrance, full of top-quality ingredients.
Made to Measure2 opens with “bergamot” (the chemical-smelling approximation of the real fruit; this bergamot smells flat and rough). Peeking through the bergamot is a hint of pallid orange blossom and some bitter juniper berries (Made to Measure smells inexpensive). The only other scent in Made to Measure that makes an impression on me is a fresh “water” note; this note seeps into almost every mainstream / department store / designer masculine perfume created to SELL! SELL! SELL! (In this case, I assume, the note is named “water lily.”)
Sniffed up close, Made to Measure smells crude, even compared to other masculine Gucci scents I’ve smelled — and disliked (excepting the pleasant Gucci Pour Homme of long, long ago). One accord in Made to Measure, apparent within the first ten minutes of wear, has the off-putting smell of fruit on the verge of rotting (better than laundry-room musk I guess). In the extreme dry down there is a note that reminds me of ginger ale but with the added scent of white onion. (Both of these strange notes dissipate quickly, leaving behind a generic, sweet, water-spice after-scent.)
All the fragrance notes that appealed to me while reading the press announcements for Made to Measure — plum, nutmeg, leather — don’t make much of an impression (nutmeg) or ANY impression (plum and leather — unless they account for the overripe “fruit” note). The development (and structure) of Made to Measure is rickety; I would describe Made to Measure as a contemporary, boring, watered-down spice scent. I hated wearing it.3
Gucci Made to Measure Eau de Toilette is available in 50 ml ($68) and 90 ml ($88).
1. Via the Gucci website.
2. Made to Measure includes fragrance notes of bergamot, orange blossom, lavender, aniseed, nutmeg, water lily, juniper berry, plum, cinnamon, cistus labdanum, patchouli, leather and amber.
3. Of course, there are other, more positive, takes on Made to Measure; just look how British GQ reviews a major advertiser’s product!