Covet is Sarah Jessica Parker’s latest fragrance release, following 2005’s Lovely. That Parker waited two years to launch her second perfume sets her apart from her overeager compatriots in the celebrity fragrance market; Britney Spears has done one fragrance a year since she started out with Curious in 2004 (and will reportedly release 2 this year), and Jennifer Lopez has managed to release 7 since 2002.

Despite the fact that I didn’t adore Lovely, I picked it as the best celebrity release of 2005. I thought it very well done, and while it was more of a crowd-pleaser than I’d hoped — Parker herself was known to wear an unusual layered combination of Bonne Bell Skin Musk, Comme des Garcons Avignon and a nameless “Egyptian oil” that she purchased on the streets of New York (via One Nosy Dame by Chandler Burr, The New York Times 10/16/2005) — at least it wasn’t the sweet fruity concoction for ‘tweens that we’ve come to expect from the celebrity fragrance genre.

Covet promised to be a bit more daring…

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