Christian Lacroix will launch a duo of mass market fragrances with Avon.
Christian Lacroix Rouge for women will debut in September. The “floral chypre” was developed by perfumers Laurent Le Guernec and Carlos Benaim…
Calvin Klein CK IN2U Her & CK IN2U Him ~ fragrance reviews
CK IN2U is the latest attempt by Calvin Klein to recapture the massive youth market that they so perfectly cornered with 1994’s CK One. Even back in 1994, I was not quite the “disaffected, sexually ambivalent grunge youth of the moment” cited as CK One’s fan base in a recent New York Times article, but I thought CK One was great stuff: the packaging was different, the advertising was different, and it smelled different. Mind you, I was not “into” perfume at the time; if CK One was derivative of other fragrances on the market, I was blissfully unaware of it.
Fast forward to 2007. I am older now, and if you want to know just how old I am, perhaps you’ll find a clue in the fact that my first thoughts on seeing the print ad for CK IN2U were that geez, she really ought to pull her pants up, and has he finished his homework yet? The reaction of the target market itself has been less than cordial, in fact, the backlash against the whole project was vocal even before the scents launched, based largely on the advertising copy…
Calvin Klein CK IN2U ~ new fragrances
Calvin Klein has launched CK IN2U, a fragrance duo inspired by the connected generation “expressing its freedom thanks to new technologies”…
Calvin Klein Euphoria Men fragrance review
Calvin Klein’s 9th men’s fragrance (excluding the CK line) is the counterpart to 2005’s pomegranate and orchid-infused Euphoria. In the men’s version, developed by perfumers Loc Dong, Jean Marc Chaillan and Carlos Benaim, top notes include ginger pepper cocktail, raindrop accord and chilled sudachi; heart notes include black basil, cedar leaf and sage; and basenotes include creamy suede, patchouli, Brazilian redwood and solid amber.
First, I’ll admit to being a long time Klein-o-phile…
Prada Tendre ~ fragrance review
Prada released the Prada Tendre fragrance earlier this year. It was created by Carlos Benaim and Clement Gavarry, who also worked on the original Prada fragrance, and the notes include citrus, mandarin, neroli, bergamot, maté leaves, cedar, cardamom, plum, vanilla, incense, jasmine, vetiver, patchouli leaves, sandalwood, labdanum and benzoin.
Like Calvin Klein’s Euphoria Blossom, Prada Tendre was developed to perform in the lucrative Asian market where heavy fragrances do not sell, and again as with Euphoria Blossom, its olfactory relationship to its parent fragrance is not entirely obvious on first sniff. Mind you, the original amber accord is still there, but it is no longer the star of the show…