Calvin Klein has launched CK IN2U, a fragrance duo inspired by the connected generation "expressing its freedom thanks to new technologies".
CK IN2U Her includes notes of pink grapefruit, bergamot, currant leaves, sugared orchid accord, white cactus, neon amber, vanilla souffle and red cedar. It is available in 50 and 100 ml Eau de Toilette and in Body Milk and Shower Gel.
CK IN2U Him has notes of citron vert "Gin Fizz", pomelo leaves, frosted tangelo, Cacao bean, Jamaican pepper, shiso leaves, white musk, white cedar and "ultra-vetiver". It is available in 50 and 100 ml Eau de Toilette and After Shave Gel.
Calvin Klein CK IN2U for Her and Him are available now at sephora.fr; no idea when these will hit the United States. Will they become as popular as CK One was in its day?
Update: the CKIN2U fragrances launched in the US today, 3/8. They were developed by perfumers Bruno Jovanovic & Jean Marc Chaillan for the men's version, Loc Dong & Carlos Benaim for the women's. (via osmoz & fashionmag.fr) "The cylindrical bottles were inspired by the iPod, with thick sculpted glass partly encased by soft white plastic." (via cosmeticsint)
Update 2: Ok, here is the first print ad for ck in2u. I am not the target market, of course, not being part of the "technosexual generation" (Calvin Klein trademarked the term technosexual, by the way), but it isn't doing anything for me at all. The (non-perfume) blogosphere is less than impressed with the whole thing (see Bloggers Don't Want To Smell of Blog at Gawker and Calvin Klein Targets Bloggers With New Fragrance at Bloggers Blog) but hey, if the smell fits, people are going to buy it. Whether the smell fits remains to be seen.
Update 3: See reviews of the CKIN2U scents.
Most interesting into him with white musk , white cedar , “ultra vetiver” and citrus top notes—
The Cocoa stuff is disconcerting to say the least, would it be killer or just synthetic smelling??
I Tried Mugler A men Summer Flash Last weekend and it smelt nothing like A men … this “Fresh” fragrances are an enigma to me.
The notes cracked me up — it is like an exercise in trend-spotting! Will be very interested to smell these. I still have a soft spot for CK One
I never did get to smell the TM Summer Flash scents, but I don't usually like “fresh” either. Will try to get my hands on the two new ones: Eau de Star & Ice*Men.
Neon amber, ultra-vetiver, milk bottles…color me annoyed.
These notes had me ROFLing. Do they really think all those 16 year-olds will be impressed?
The name! CKIN2U?? Even Prince gave that gimmick up years ago. Sigh. I actually do like the milk bottle flacons, though I'm not sure why. They're cute. (I have a soft spot for CKOne, too, but I have abandoned all hope that anything CK puts out is going to even come close to approaching its brilliance again. Which is a pity.)
Really, annoyed? I had the opposite reaction — I think it all sounds very amusing. I still have fond memories of those cute little metal canisters they used for the samples of CK One, and am hoping the samples for these come in little tiny milk bottles.
LOL — I'd be the LAST person on earth to know what would impress a 16 year old. We'll see if CK still knows!
I have not yet abandoned all hope! Half of the brilliance of CK One was in the marketing, no? I just don't know if this will resonate with the target market, but so far, I'm impressed with the cute factor, and looking forward to seeing the advertising. If the advertising is dull, well, I give up.
Official Launch : march 8th
BTW, the A Men Summer Flash 2006 edition you smelled IS Ice Men.
Thanks for the launch date!
I wonder how the response to this will be. I'm sure CK has been praying for another “CKONE” boom, like the gallons that doused clubs, schools and bookstores in the 90's. A couple of years ago, “CKScene” came and went with no huzzah.
I almost question whether CK should actually change their advertising–which, oddly enough, has always been very moody and dull, as you've mentioned, Robin. It's sort of become their bizzare trade dress. Although the CK ad style has passively faded into the background over the past ten years, I wonder if companies like Guess and CK will find a new strength in fashion's moving back to 90's basics ( by the way, I thought Guess' new release smelled too much like Chanel's “Chance”, albeit, even sweeter).
CK's releases, however, tend to be pretty unique despite their ability to wreak havoc on some noses. “CKONE” may have made many a stomach turn, but I have to admit that it was original for its time–just as I also found “Eternity” to be original for its time, as well. I've actually wondered how CK would made the millenium transition, as the “single” note aquatics/metallic chypres of the 90's were the house's specialty–and any adjustment would change its whole aesthetic. I'm anticipating trying their new stuff, just to see how they've fared :).
There's an article in the New York Times about this today. I don't know if this link will work, but I'll give it a try:
http://www.nytimes.com/2007/03/08/fashion/08CALVIN.html?8dpc
Thanks, just posted about it
Oh, you may have misunderstood me: I thought the CK One advertising was brilliant! It hasn't worked so well with CK Be or the followups. Take a look at today's NYT article though, they are not so sure that CK can repeat that success either!
I realized what you had meant AFTER I posted, of course. My trigger finger is dangerous!
LOL — no worries, the new ad actually looks pretty dull to me
Only those who can text message faster than they can speak need apply……….
LOL — that leaves me out
I had the chance to try this last night. It vaguely reminds me of Kenzo Amour, yet not. It is softer than I though and overall fairly pleasant. It was not very strong or long lasting, but I would wear it if gifted a bottle. Doesn't excite me enough to warrant a purchase though, but still much better than I was expecting.
Thanks, I just got samples but haven't put them on skin yet. On paper at least, the men's smelled more interesting than the women's.