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Bunch o’ fragrance ads 2015, part 1

Posted by Robin on 18 January 2015 16 Comments

A slideshow round up of recent-ish fragrance advertising, print and digital, plus a few older ads (40 slides in all) — most of these are for fragrances released in stores over the past six months, or just about to be released.

You can click on the Play Slideshow link below to see them all, or click on the arrows to scroll through the thumbnails, or click on the larger image to cycle through the whole list at your own pace.

  • Tom Ford Black Orchid
  • Tom Ford Sahara Noir
  • Annayake Kuroi and Shiroi
  • Chanel Coco Noir
  • Yves Saint Laurent Black Opium
  • Giorgio Armani Sì Intense
  • Giorgio Armani Sì Eau de Toilette
  • See by Chloé Si Belle
  • Lanvin Me L'Absolu
  • Jean Paul Gaultier Capitaine Collector editions
  • Guess Dare
  • Guess Night Access
  • Antonio Banderas King of Seduction
  • Eau de Lacoste L.12.12 Jaune / Yellow
  • The Body Shop Smoky Poppy
  • Helmut Lang Parfums
  • Mango Rebel Hero Wanted
  • Mandarina Duck Oh Bella
  • Lolita Lempicka Elle L'Aime a la Folie
  • Vera Wang Forever Vera
  • Fendi L'Acquarossa Eau de Toilette
  • Estée Lauder Modern Muse Chic
  • Byredo Mojave Ghost
  • Memo French Leather
  • Les Parfums de Rosine Ballerina No. 1 & Ballerina No. 2
  • Escada Turquoise Summer
  • Lanvin Éclat d'Arpège Pour Homme & Grigioperla Touch Sport
  • Roberto Cavalli Paradiso
  • Davidoff The Brilliant Game
  • Boss Bottled by Hugo Boss
  • Issey Miyake Nuit d'Issey
  • Guy Laroche Drakkar Essence
  • Lalique Noir Premier
  • Simply Jil Sander
  • Dolce & Gabbana Intenso
  • La Perla Peony Blossom
  • Roberto Cavalli Just Gold for Her and for Him
  • Avon + Christian Lacroix Ambre
  • Anja Rubik Original
  • Rihanna Rogue Man

Filed Under: perfume in the news
Tagged With: anja rubik, annayake, antonio banderas, armani, avon, byredo, chanel, chloe, christian lacroix, davidoff, dolce gabbana, escada, estee lauder, fendi, grigioperla, guess, guy laroche, helmut lang, hugo boss, issey miyake, jean paul gaultier, jil sander, la perla, lacoste, lalique, lanvin, lolita lempicka, mandarina duck, mango, memo, perfume ads, rihanna, rosine, slideshow, the body shop, tom ford, vera wang, yves saint laurent

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16 Comments

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  1. kindcrow says:
    18 January 2015 at 6:14 pm

    The tilted visual for Memo French Leather makes me queasy, but most of the other ads bore me. Hermes did some ads with awesome photos of super furry horses. See the third photo down at http://perfumeshrine.blogspot.com/2014/11/hermes-hermessence-cuir-dange-2014.html (the ads might be for their leather goods and not their perfume).

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    • Robin says:
      18 January 2015 at 7:54 pm

      Yep, that’s not for perfume. Hermes does fantastic ads for everything but perfume.

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  2. Squirrely says:
    18 January 2015 at 8:35 pm

    That Fendi ad is definition of “welp” face. She looks pretty unenthused to be reclining in front of a…waterfall? The Bellagio? Wherever she is, it’s awfully uninspired…

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    • Robin says:
      18 January 2015 at 9:53 pm

      Agree! Maybe she’s lying in front of a green screen.

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  3. eaudemale says:
    18 January 2015 at 8:41 pm

    I wonder if Coco Noir is selling well…

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    • Robin says:
      18 January 2015 at 9:53 pm

      Yeah, no idea.

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  4. unseencenser says:
    18 January 2015 at 9:27 pm

    The Nuit d’Issey ad appeals to me.

    The Guess woman with her jeans cut off just makes me wonder what sort of a fashion cycle we’re entering.

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    • Robin says:
      18 January 2015 at 9:54 pm

      Honestly — we’re entering a time warp? Seems like those could be Guess ads from 10 years ago.

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  5. Omega says:
    18 January 2015 at 10:43 pm

    Tom Ford, keeping it classy as usual:p, others are tacky too..those are cut offs of cuts offs.

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  6. solanace says:
    19 January 2015 at 4:07 am

    So the beautiful model for Sahara Noir is a Brazilian, Lais Ribeiro!

    I really like the Coco Noir ad. Classy, it makes me want to try the extrait even more. And I really dislike the Black Opium one. Ugh, that pink juice inside the hideous textured bottle, all framed by one of the most uninspiring things in this wide world, those white florescent lights. Not wanting to be cranky, but heck, it’s Monday. The Sí ad sort of depresses me in the same way as the La Vie est Belle one does… It seems I don’t want self help to go with the image of my perfumes. Please. No.

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    • annemarie says:
      19 January 2015 at 5:30 am

      The ad for Coco Noir reminds me of an old Habanita ad with a profile of a woman formed in pale cigarette smoke against a black background. Very smooth.

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  7. Anna Stromberg says:
    19 January 2015 at 5:34 am

    I’m a bit interested in those Avon by Lacroix, but have nerver seen any, no Avon where I live. Are they any good?
    I liked the See by Chloe and Body shop ads, but the Escada one is not good. I might be biased by having sniffed the scent and found it very very bad (I usually like many of their summer scents) this year, but the ad looks like an ad for a cheap toy.

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    • Robin says:
      19 January 2015 at 9:03 am

      I’ve never smelled the Avons either, sorry.

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  8. fumare says:
    19 January 2015 at 10:58 am

    I’ve got to say that, as the slide show slid past, the only one that really caught my attention visually was the ‘Body Shop Smoky Poppy’ ad – not really sure why. The only one that made me click though to the fragrance page was the ‘Guess Dare’ ad – yep, as expected, a ‘fruity floral’. Finally, the ‘Si by Chloe Si Belle’ ad just screamed ‘mass produced plastic and synthetic’ to me!

    By the way, Robin, I don’t think I’ve seen a ‘slide show’ presentation on the blog before – Nice! I like it!

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    • Robin says:
      19 January 2015 at 11:14 am

      We’ve done some, not loads but a few, mostly for ads but a couple others as well:

      https://nstperfume.com/tag/slideshow/

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      • fumare says:
        19 January 2015 at 11:34 am

        Must have missed the previous ones. I’ll check them out -Thanks!

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