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Browsing by tag: perfume ads

A well-crafted play

Posted by Robin on 4 August 2022 Leave a Comment

Armani Beauty is betting that Regé-Jean Page can do for its perfume department what Johnny Depp did for Dior (without the controversy).

[...]

Armani follows a well-crafted play in the advertising-driven world of fragrance, where a world-famous face can turn a fragrance into a blockbuster. Dior is a master of this strategy. Charlize Theron has served as the face of J’Adore Dior for two decades, Natalie Portman has held a similar role for Miss Dior since 2011, and Johnny Depp played an important role in the success Dior Sauvage since its launch in 2015.

— Read more in Armani’s big bet on Regé-Jean Page at Industry Update. (And see Why Dior Sauvage has become the best-selling perfume in the world (above any women’s fragrance) from CodeList.

A comical dramatisation of a surreal situation

Posted by Robin on 9 February 2018 2 Comments

The scenario depicted in the ad was not realistic and the tone was risqué but comedic and farcical. We considered the ad showed the male character’s attractiveness in a light-hearted, humorous way, rather than in a degrading or humiliating manner. We therefore considered viewers were likely to recognise the ad was a comical dramatisation of a surreal situation.

— UK regulator the Advertising Standards Authority rules that Paco Rabanne's peeping jane ad for Pure XS isn't too sexist to show on TV. Read more at Puig wins ASA ruling after Paco Rabanne fragrance ad receives 120 complaints at Cosmetics Business.

The heavy eyelid

Posted by Robin on 26 April 2017 10 Comments

Quartz asks why perfume ads are so weird. Hat tip to Scentalicious!

An estimated $800 million

Posted by Robin on 20 July 2016 6 Comments

Four of the top five women’s fragrances have remained entrenched for half a decade despite constant efforts to unseat them. Last year alone, fragrance makers launched more than 100 new brands and label extensions, backed by hefty marketing budgets. An estimated $800 million is spent on fragrance marketing each year, according to the firm, from television commercials to billboards to in-store samples and magazine ads.

The problem is that much of that marketing is wasted.

— Read more at Perfume Makers Spend $800 Million on Ads That Apparently Stink at Bloomberg.

Bunch o’ fragrance ads 2015, part 1

Posted by Robin on 18 January 2015 16 Comments

Tom Ford Black Orchid

A slideshow round up of recent-ish fragrance advertising, print and digital, plus a few older ads (40 slides in all) — most of these are for fragrances released in stores over the past six months, or just about to be released…

Read the rest of this article »

Older articles »

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From NST at Twitter

  • "People Are Drawn To Others With Similar Body Odor" (discover) https://t.co/kB3xVttlKY, 16 hours ago
  • "The Future Smells Like Chanel No. 5" (growing roses in Grasse; the cut) https://t.co/9dNU2YzQnm, 17 hours ago
  • "Miley Cyrus Joins Gucci Beauty In the Metaverse" (hypebae) https://t.co/Sq0ZN6wxLJ,
  • "Where You Live Can Determine What Smells Good to You" (allure) https://t.co/hlDJ9IWy9k,
  • "Applebee’s Launches Chicken Wing-Flavored Lip Gloss" (perfumerflavorist) https://t.co/xRzY9BbO2c https://t.co/4897wZRbZ6,

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