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Browsing by tag: perfume ads

A comical dramatisation of a surreal situation

Posted by Robin on 9 February 2018 2 Comments

The scenario depicted in the ad was not realistic and the tone was risqué but comedic and farcical. We considered the ad showed the male character’s attractiveness in a light-hearted, humorous way, rather than in a degrading or humiliating manner. We therefore considered viewers were likely to recognise the ad was a comical dramatisation of a surreal situation.

— UK regulator the Advertising Standards Authority rules that Paco Rabanne's peeping jane ad for Pure XS isn't too sexist to show on TV. Read more at Puig wins ASA ruling after Paco Rabanne fragrance ad receives 120 complaints at Cosmetics Business.

The heavy eyelid

Posted by Robin on 26 April 2017 10 Comments

Quartz asks why perfume ads are so weird. Hat tip to Scentalicious!

An estimated $800 million

Posted by Robin on 20 July 2016 6 Comments

Four of the top five women’s fragrances have remained entrenched for half a decade despite constant efforts to unseat them. Last year alone, fragrance makers launched more than 100 new brands and label extensions, backed by hefty marketing budgets. An estimated $800 million is spent on fragrance marketing each year, according to the firm, from television commercials to billboards to in-store samples and magazine ads.

The problem is that much of that marketing is wasted.

— Read more at Perfume Makers Spend $800 Million on Ads That Apparently Stink at Bloomberg.

Bunch o’ fragrance ads 2015, part 1

Posted by Robin on 18 January 2015 16 Comments

Tom Ford Black Orchid

A slideshow round up of recent-ish fragrance advertising, print and digital, plus a few older ads (40 slides in all) — most of these are for fragrances released in stores over the past six months, or just about to be released…

Read the rest of this article »

Bunch o’ fragrance ads 2014, part 5

Posted by Robin on 3 August 2014 4 Comments

Tom Ford Velvet Orchid

A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (28 slides in all) — most of these are for fragrances recently released in stores or just about to be released…

Read the rest of this article »

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